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There are four major aspects: the transformation from independent development model to industrial linkage model, from destination source competition to regional competition and cooperation development, from single product type to composite product system, and from resource-led development to market-led development. Summit Zhiye focuses on tourism planning, tourism planning, landscape design and other tourism project services.
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Tourism planning is the overall deployment process of the development goals and realization methods of the tourism system in a region, and is the guiding basis for the development and construction of tourism projects by various subjects, and plays an important role in the overall planning and leading role in the development of the tourism industry.
The preparation of tourism planning should be based on the national and regional social and economic development strategies, based on tourism development guidelines, policies and regulations, and adapt to the overall urban planning and land use planning, and coordinate with other relevant plans; And according to the national economic situation, the above planning to put forward improvement requirements.
There are four basic procedures for the preparation of tourism planning:
First, the task determination stage. The entrusting party determines the preparation unit; Draw up project plans and sign contracts for the preparation of tourism plans.
Second, the preparatory stage. policy and regulation research; tourism resources survey; tourism source market analysis; Competitive analysis of tourism development.
Third, the planning stage. Determine the theme of the planning area; Establish planning phases and milestones; Propose product and facility development ideas and spatial layout; identification of key tourism development projects; Propose tourism development strategies, plan implementation measures, programs and steps; Write planning texts, descriptions, and attachments.
Fourth, the stage of soliciting opinions. Widely solicit opinions from all parties; Revise and improve the draft plan.
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The overall tourism plan, also known as the comprehensive planning of tourism or the comprehensive planning of the tourism industry, is based on the investigation and evaluation of tourism resources, and comprehensively analyzes the characteristics of tourism resources and economic and technical conditions according to the needs of the development strategy of the tourism area.
Tourism planning experts of the Vision Design and Research Institute said: The overall tourism planning content includes determining the nature of the tourist area, dividing scenic spots and other functional areas, making overall arrangements for the overall layout, greening, transportation, water and electricity, and tourism shirt service facilities, and comprehensive planning. It also often includes the content of some thematic planning or departmental planning, such as tourism resources investigation, evaluation and development, source market research, analysis and planning, tourism route design and planning, tourism commodity design and planning, tourism environmental protection, etc.
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Law such as orange pomace analysis: tourism development planning is based on the history of the tourism industry, the current situation and the changes in the market elements of the development of the target system, as well as the realization of the target system in the specific development conditions of the elements of tourism development to make arrangements.
Legal basis: Tourism Law of the People's Republic of China
Fourth tourism development should follow the principle of social, economic and ecological benefits. The State encourages all kinds of market entities to make reasonable use of tourism resources in accordance with the law on the premise of effectively protecting tourism resources. The use of public resources to build tourist venues should reflect the nature of public welfare.
Fifth national scum quietly advocate healthy, civilized and environmentally friendly tourism, support and encourage all kinds of social institutions to carry out tourism public welfare publicity, to promote the development of tourism units and individuals who have made outstanding contributions to the reward.
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1. The purpose of tourism planning: to complete the tasks assigned by the superiors; Apply for special funds for tourism; investment attraction; directing tourism development;
2. According to the analysis of the location basic conditions of the planning area and market research, clearly extract the planning theme and development strategy, and solve the most basic positioning problems;
3. According to the spatial status and characteristics of the planning place, contact the market development, determine the tourism zoning and spatial layout, coordinate the development of each space, solve the problem of fixing the factor structure, and realize the optimization of the tourism system;
4. Solve the problems of specific tourism development through key project design, product development and route design;
5. Ensure the implementation of tourism planning through human resources, mechanism and system, fund raising, environmental protection, development and operation mode, and solve the problem of how to implement tourism planning;
6. Through risk analysis and crisis management, solve the problem of the outbreak of special circumstances in tourism, and prevent problems before they occur;
7. Achievements of tourism planning: The results of tourism planning include planning texts, planning charts and attachments. The planning chart generally includes location analysis map, tourism resource analysis map, tourism market analysis map, tourism spatial distribution map and key project schematic map, as well as relevant data analysis and calculation of tourism economy**.
Divide scenic spots and other functional areas; formulating measures for the protection and development of scenic resources; Determine the reception capacity of the tourist area and the measures for the organization and management of excursions; The overall layout, greening, transportation, water and electricity, and tourism service facilities of the scenic area are arranged and comprehensively planned; Conduct overall investment budget and benefit analysis; Conduct environmental, economic and social impact assessment and analysis.
Pilot provinces and cities: Jiangsu and Zhejiang provinces and 15 cities in Shenyang, Changchun, Nanjing, Xiamen, Guangzhou, Shenzhen, Chengdu, Fuzhou, Changsha, Urumqi, Suzhou, Nantong, Jiaxing, Taizhou and Liuzhou.
(1) Investigation of the regional environment.
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