How to do search engine optimization in online marketing?

SEO Approach:

On-page SEO:

Fundamentals of SEO: Understanding and applying web-compliant page structures;

SEO page selection: the home page, information list page (related aggregation page), final page, etc. are suitable for optimization, such as the first page of recruitment**, the list page of a certain category, the company page, and the job page are all pages that are focused on optimization;

SEO Internal Linking Strategy: Avoid a single-level top-down link structure and should be a meshed link structure. In practice, you can consider that the keywords of the article are linked to the relevant list, or the classification of the information is linked to the category list, etc., internal links are not only SEO, but also a kind of information navigation, don't be too deliberate;

Long-tail keywords: For example, keywords with structural characteristics such as "Guangzhou Fashion Designer Recruitment" (region + job title + recruitment) and "Romon ** Guangzhou Branch Recruitment" (company name + recruitment), long-tail keywords are widely distributed and the single hit rate is low, but this tail is very long, the number of words is large, and the overall hit rate is very high. This point needs to look at the information characteristics of the **, like the news ** does not have such typical characteristics;

Keyword layout: pay great attention to the frequency of keywords, and reasonably lay out the keywords that need to be optimized in the page, according to my experience, it can be about 10, of course, there are suggestions at about 6%, you can use tools to see, the header of each block and the title description of other elements are objects that can be considered, and the quality of visible text is better than that of invisible text;

Observe the words highlighted by the search engine in the search results, the highlighted words are not necessarily the search words, but may be the words that have been combined by the search engine, which means that they are the user's search characteristics.

category drag-link, product mitsubishi-galant- drag-link-lhd-ma-151985--pid1763, etc., you can include keywords in the title; But many Chinese information is not very convenient to set up in the link address, such as company 1023, job 98678 is very simple and clear, which is also very good. No problem with dynamic addresses? It would be nice to have fewer parameters.

Off-page SEO:

Off-site links: There is a principle that can refer to "what people call you, you are what you are", so the choice of link text is very important, and this principle is widely used in text selection, as well as various prompts, in order to add votes to the target URL;

The content is lush. In addition to high-quality content, the articles are abundant, which can increase the readability of the content and improve the stickiness of users. You can also insert **, which is also a great way to increase the dwell time of the user.

Optimize web page loading speed. If the page load speed is too slow, it will greatly affect the user experience and reduce the conversion rate. Therefore, it is necessary to optimize the loading speed.

2.Off-site promotion. This method is mainly to increase backlinks and improve the ranking of content.

Always use search engines to search for the same type of keywords, see what forums and ** can be used, and then comment on them with links. Note that before putting a link, you need to be active in it for a while.

3.Comments and sharing are encouraged. Comments and shares can help with SEO rankings. Therefore, it is best for yours to have a place to comment and add some content to the article that leads users to share or comment.

One is free and one is paid.

One shows a single style, and the other changes the stool with a variety of changes.

One imitation rubber is strong and the other is weak.

One is weak in timeliness and the other is strong.

One is technical and requires thinking, and one spends money or maximizes profits.

SEO (searchengineoptimization), translated into Chinese as search engine optimization, is one of the search engine marketing in network marketing (the other is search engine advertising, such as keyword bidding ranking), SEO is currently a more popular search engine marketing method in network marketing, the main purpose of SEO is to increase the rate of specific keywords to increase the visibility of the search engine under the premise of continuously improving the weight of the search engine, and then increase the chance of sales.

The main job of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their search result rankings for a specific key word, so as to improve search engine rankings, so as to increase the number of visits, and ultimately improve the sales ability or publicity ability of the technology.

SEM is the abbreviation of SearchEngine Marketing, which means search engine marketing in Chinese. SEM is a new form of online marketing. What SEM does is to make comprehensive and effective use of search engines for online marketing and promotion.

The main difference of this determines the judgment of SEM and SEO effect, SEM has the advantage of short time, fast effect, and stable ranking, but the disadvantage is that the advertising funds are spent large, especially once the advertising funds are cut off, the entire ** keyword ranking will decline sharply, and the name will fall to Sun Shan. The advantage of SEO is that it costs less money and the natural ranking is more credible, but the disadvantage is that the ranking bridge accompanies the time period is longer, the effect is slow, and the ranking is unstable.

1. Promotion keyword analysis and optimization: know which keyword optimization can bring the target customers to annihilate the news, brush out the target optimization keywords, related words, and long-tail words, and carry out targeted network marketing promotion.

2. **Content page is lacking: The flat structure of promotion is easier to be indexed by search engines and added to the keyword ranking on the home page, for example, it can be placed in the secondary directory, and the links with high attention can be placed in an easy-to-find position to enhance the weight.

3. Content optimization: **The content should have appropriate keyword density and relevance, make reasonable use of internal link words to guide users to the target page to improve reading and viewing, have manual inclusion and submission methods, and the content originality and update frequency are relatively easy to be included by search engines and added to the search engine keyword ranking.