What are the factors that affect the market and what are the main factors that affect the market?

People ** Time Environment.

Market structure (market structure) in a narrow sense means that buyers constitute the market, and sellers constitute the industry; In a broad sense, it refers to the comprehensive state of the number of buyers and sellers within an industry and their scale distribution, the degree of product differentiation and the difficulty of new enterprises entering the industry, and it is also the intrinsic relationship and characteristics between various factors in a certain market, including the relationship between market suppliers (including substitutes), between demanders, between supply and demanders, and between existing suppliers, demanders and suppliers and demanders who are entering the market.

The main factors that determine the market structure include market concentration, product differentiation, market demand elasticity, entry barriers, market demand growth rate, and short-term cost structure. The above-mentioned factors are mutually influential, and when one of them changes, it also leads to changes in the others, thus changing the characteristics of the entire market structure.

1.Industrial environment. Compared with other macro environments, the industrial environment is more important to the formation of competitive advantages of enterprises, because the influence exerted by other macro environments on enterprises is carried out through the industrial environment.

The industrial environment refers to the environmental factors that will affect the organizations in the same industry, which is different from the general environment, and only affects the enterprises in a specific industry and the enterprises that have business relations with the industry, mainly including the production and operation scale, industrial status, competition status, production status, industrial layout, market supply and demand, industrial policy, industry barriers and entry barriers, industry development prospects, etc. The five main factors of existing competitors, potential entrants, suppliers, demanders and substitutes affect the competitiveness of enterprises, and enterprises must continuously promote the improvement of the five forces of the industrial environment to improve their competitiveness, so that they can transform in the direction that is conducive to the development of enterprises.

2.Market environment. The market faced by the enterprise is the external environmental factor that is most closely related to the enterprise.

A good market environment, supply and demand determine the quality of products, which is conducive to the rational allocation of resource elements and promotes the healthy development of enterprises. In the market environment, the factors that affect the competitive advantage of enterprises mainly include market concentration, product differentiation, entry barriers, strategic groups, etc. Market concentration, product differentiation, and entry barriers are all easy to understand.

Strategic groups mainly refer to the vertical value chain relationship between enterprises and downstream sellers and upstream merchants, and a good strategic group is conducive to stabilizing the first channel of raw materials and product sales channels, reducing transaction costs, so that enterprises can focus on improving internal efficiency and improving corporate profits.

3.Institutional environment. Formal systems include political systems, economic contracts, laws and regulations, etc., while informal systems include religious beliefs, customs, behavioral norms, lifestyles, cultural traditions, morals, ethics, and ideology.

Hello dear is happy to serve you, thank you for your patience. The environmental factors that affect marketing are: 1. First, the micro environment elements, that is, various participants who are closely related to the enterprise and directly affect its marketing ability, including the company's leading businessmen, marketing intermediaries, customers, competitors, and the public and various departments within the enterprise that affect marketing management decisions; 2. The second is the macro environment factors, that is, the huge social forces that affect the micro environment of the enterprise, these factors mainly include the population environment, economic environment, natural environment, scientific and technological environment, legal environment and social and cultural environment.

These major social forces are variables that cannot be controlled by the business. The micro environment directly affects and restricts the marketing activities of enterprises, while the macro environment mainly uses the micro marketing environment as the medium to indirectly affect and restrict the marketing activities of enterprises. The former can be referred to as a direct marketing environment, and the latter can be referred to as an indirect marketing environment.

There is not a juxtaposition between the two, but a master-slave relationship, that is, the direct marketing environment is subject to the indirect marketing environment.

1. The number of manufacturers in the market;

2. The degree of difference between the products produced by the manufacturer;

3. The degree of control of a single manufacturer over the market;

4. The difficulty of a manufacturer entering or exiting an industry.

Market competition is a market economy.

Under the conditions of market economy, enterprises proceed from their own interests, compete in order to obtain better production and marketing conditions and obtain more market resources, and through competition, realize the survival of the fittest of enterprises, and then realize the factors of production.

Optimal configuration. Market competition is the manifestation of the same kind of economic actors in the market economy to enhance their economic strength and exclude the same behavior of similar economic actors for the sake of their own interests. The intrinsic motivation of market competition lies in the material interests of each economic actor and the fear of being squeezed out by similar economic actors in the market for the loss of material interests.

The market competition mainly includes:

1. Commodity competition refers to the competition between commodity operators for market position and market share.

and the competition and contest;

2. Quality and ability competition;

3. The competition for service reputation is the market competition carried out by enterprises to meet customer needs and improve customer satisfaction with products, which is the magic weapon for enterprises to win and the strategic choice of enterprises in the new century;

4. Information competition;

5. Competition refers to the use of first-class means by enterprises to improve, maintain or lower, as well as flexible responses to competitors' pricing or price changes;

The main forms of market competition are as follows:

1. Competition, the condition for competition is the reduction of costs, and the main means of competition is to reduce prices;

2. Non-competitive competition is competition through product differentiation, and the adoption of non-competitive means will inevitably lead to an increase in the production and operation costs of enterprises.

Dear, I'm glad to answer for you: What are the environmental factors that affect the marketing of the market? A:

Hello dear: the sum of all uncontrollable factors external to the marketing management function that affect marketing activities. The marketing activities of enterprises are inseparable from their business environment.

According to the company's controllability of environmental factors, the marketing environment of the enterprise can be divided into the market macro environment and the market micro environment. Micro-environmental factors include firms, vendors, marketing intermediaries, customers, competitors and the public. The macro environment is composed of six factors: population environment, economic environment, natural environment, technological environment, political environment and cultural environment.

If you have any questions, you can give me feedback in time! I hope my reply can help you, if you have any follow-up questions, please feel free to ask, I will reply to you as soon as possible. <>

What kind of business cycle is the market in which the company operates?

What kind of seasonal changes are the market in which the company operates?

What is the state of the company's competitors now?

What is the relationship between supply and demand in the product market?

What is the status of the upstream and downstream relationship customers who want to return to the industry?

All various factors related to the market will have an important impact on the activities of enterprises. Taking the state of competitors as an example, if retail enterprises want to complete their sales targets and face strong pressure from competitors, it is necessary to adopt a certain strategy to strengthen the strength and achieve the established goals.

The market is generally based on the characteristics of market demand and market size.

and market competition status. The factors that affect the size of the market include the number of people who need a certain need, the purchasing power to meet this need, and the intensity of the desire to buy. At all times, people are the most fundamental element of the composition of the market.

Market = number of population multiplied by purchasing power multiplied by desire to buy.

In the above formula, the market is composed of three factors, and at the same time, the three factors are interrelated and mutually influential, and none of them is indispensable. Only when all three factors are present can a market be viable, and the absence of any one factor can only mean that the market is still in the potential market stage.

The marketing macro environment refers to those external factors that create marketing opportunities and environmental threats to the enterprise. These factors include, inter alia, the demographic environment, the economic environment, the natural environment, the scientific and technological environment, the legal environment, and the social and cultural environment. These major social forces are variables that cannot be controlled by the business.

1. Population Environment: Population is the first element of the market. The number of population directly determines the market size and potential capacity, and the gender, age, ethnicity, marital status, occupation, and residential distribution of the population also have a profound impact on the market structure, thus affecting the marketing activities of enterprises.

Enterprises should pay attention to the study of the population environment, pay close attention to the characteristics of the population and its development trends, and adjust the marketing strategy in a timely manner to adapt to the changes in the population environment.

Second, the economic environment: is the main environmental factors that affect the marketing activities of enterprises, including income factors, consumer expenditure, industrial structure, economic growth rate, monetary volume, bank interest rate, expenditure and other factors, of which income factors, consumption structure has a greater impact on corporate marketing activities.

Third, the legal and political environment: It is an important macro environmental factor that affects the marketing of enterprises, including the political environment and the legal environment. The political environment guides the direction of a company's marketing activities, while the legal environment dictates a code of conduct for a company's business activities.

Politics and law are interconnected and work together to influence and play a role in the marketing activities of enterprises.

Hello: The market is composed of consumers, competitors in the industry, enterprises themselves, business and other variables, because of a number of factors to constitute the market, so the size of the market size depends on a number of factors, the factors of each element can include, such as the number of consumers, basic information, purchasing power, psychological friendship and other factors; Industry competitors include the number, sales, and sales share of direct and potential competitors; The size of the enterprise's own organization, the size of the staff, the core technology, etc.; The number of quotients, premium power, etc. Of course, usually we talk about the market is only the consumer factor, so the size of the market size from the number of consumers, from the space, time, for example, a county, city is a market, a province is a market, a region, a country is also a market.