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How difficult is the road of female celebrities now, why have cosmetics become the endorsement of male celebrities?
1. Why have cosmetics become endorsements for male celebrities? Cosmetics is a product that every girl will use, because cosmetics can greatly improve their temperament and makeup, so many girls, in ordinary life, a large part of the living expenses are on cosmetics, the cosmetics market is also a very promising market, many cosmetics were endorsed by female celebrities in the past, because everyone knows that the state of female celebrities is very good, so if they endorse cosmetics, more people will believe in the efficacy of cosmetics, But with the continuous development of society, it has now become a traffic society, who has traffic will be able to get more favor from businesses, because the use of cosmetics are all women, and women, generally their idols are some young traffic students, so more and more cosmetics spokespersons are replaced by these male stars, because male celebrities can effectively increase the sales of cosmetics after endorsing cosmetics, after all, cosmetics are still sold to women, and female fans of male stars are a large part of the consumer groupSo this is also a change brought about by the market.
2. Is the road of female celebrities getting worse and worse now? In fact, the road of female stars is indeed getting more and more difficult to walk now, because everyone knows that celebrities can become stars only by relying on the support of our ordinary people, if no one supports them, then they will be the same as us ordinary people, but because most of the current star-chasing groups are women, and even the vast majority of them are women, so male stars can be more favored, and their resources will be relatively more than that of female stars. Especially nowadays, people often pursue some young male stars with better appearance and temperament, therefore, this has brought a very big impact to female stars, some female stars are 30 years old, not only will the endorsement be reduced, but even the resources of film and television dramas will become a lot less, because investors have gone to find some traffic male stars to shoot TV series in order to make money, which shows that the road of female stars is indeed getting worse and worse.
3. What do you think of this phenomenon? The reason why this phenomenon of female stars is becoming more and more difficult is because the current society is purely a traffic society, whoever has the traffic has the right to decide, and who has the right to speak, therefore, male stars with many fans can have many more opportunities and resources than many female stars, this is actually a deformed state, because as actors or singers, they all use their own works and strength to speak, and traffic can only prove that they are paid attention to by more people, But it can't be proved that they are a qualified actor or singer, but everyone seems to ignore this essence, as long as they are good and popular, they are stars, which has become a standard for many people to chase stars, so everyone still has to stay rational when chasing stars, pay more attention to their works, and give more support to the majority of female stars, because they also need a lot of high-quality resources.
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Because Xiaoxian meat is now more popular with young girls, especially these cosmetics are for young women, so there are so many male celebrities endorsing.
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Because the people who buy cosmetics are women, they must usually watch more male stars, which can arouse their shopping desire even more.
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Personally, I think that the endorsement of cosmetics by male celebrities is robbing female celebrities of their jobs is pure nonsense, after all, most brands choose artists when they chooseThe artist's data and the artist's own image are the most important, as long as it is a hot traffic, whether it is a male star or a female star, it will be included in the selection range of the brand.
Such selection criteria are not only present in makeup brands, but are applicable to all brands when choosing artists to work with. After all, most of the time, when brands choose to replace their spokespersons, they naturally hope that the spokesperson can expand the scope of brand awareness and increase the sales of products. Therefore, it is understandable that brands are increasingly favoring traffic, after all, such a selection criterion has always been the case for brands.
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It is to correctly guide men to pay attention to their own image and enhance everyone's aesthetics and taste.
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I don't know when it started, more and more male celebrities began to endorse women's cosmetics, and there are still more female celebrities in the impression, probably because of opposites attracting, so now even the lipstick sales endorsed by male celebrities are particularly good. The most impressive should be the female sanitary napkins that Wang Dongcheng once endorsed, which was complained by many people at the time, but for now, everyone is more widely accepted, and many people may be more puzzled, now that male stars have squeezed into the cosmetics endorsement market, will female stars still have a place to get ahead? For this kind of statement, everyone has their own ideas, and from a personal point of view, it is not conflicting, just like in the live broadcast industry, although Li Jiaqi is more powerful in bringing goods, Wei Ya also has her own market.
For some people who are more conservative, there is no way to accept male endorsement cosmetics, just like there is no way to accept male makeup, but in fact, many men now wear makeup, and their makeup skills are better than girls, and it is precisely because of this that many men in the live broadcast room have higher sales volume. Because in the eyes of girls, if cosmetics are better used on men, let alone more delicate girls? <>
On the contrary, it should be female stars with the same positioning who will play a competitive role, and female stars are active in the circle and have their own personal positioning. For example, Qi Wei takes the domineering and cold route, and Liu Yifei takes the little fairy route, and these two people will not conflict in terms of endorsement, but if the positioning route of the two people is the same, it will inevitably conflict in terms of business endorsement! <>
However, it is normal for every industry to have competition, and there is more pressure when there is competition, so as to encourage yourself to work the road in the future. On the contrary, if there is no competition, if you stay in the same place, you will become less and less motivated. So, male celebrities are coming to break the women's beauty market, what reason do you have not to work hard!?
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Female stars still have a place to get ahead, after all, female stars can develop in all aspects, in addition to endorsing cosmetics, they can also endorse some other products.
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Male celebrities have come to endorse cosmetics, and of course female celebrities still have a place to prominence, and they also have a considerable market, bringing good news to many women.
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I can't say that, I can only say that this industry is so realistic, as long as there is popularity, traffic and commercial value, the brand must choose these stars who can bring benefits.
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Of course, female stars have a bright future, and there are more and more diversified cosmetics in the market, and there can be men's cosmetics, which are specially used by men, and endorsed by male celebrities.
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I think there is. Because cosmetics are not just female celebrities have a say. Nowadays, many male celebrities need to wear makeup, so they also have a certain understanding of cosmetics. But it does not affect the prominence of female stars.
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In the past, the endorsement of cosmetics was all female stars, but now male stars also come to endorse cosmetics, which shows that the competition between male and female stars is now more pressing, which has caused a lot of pressure on female stars, but female stars can also find another way.
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I think it's very difficult for female stars to come out, because now these male stars have snatched away all the endorsements of girls, and I feel that the market is very unfriendly to female stars.
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Cosmetics are also divided into men's and women's models, most of the male celebrities' endorsements are cosmetics for men, and female celebrities can also endorse cosmetics for women.
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I think there is no place for female celebrities, especially in the entertainment industry, where those good-looking little fresh meat are now very popular and have replaced the status of women.
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Yes, but very few, because the fans of female celebrities are decreasing, so the resources for endorsement and advertising are getting less and less.
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Recently, Zhao Xiaotang talked about what he thought about male celebrities endorsing cosmetics in an interview in "Sisters' Tea Party", and Zhao Xiaotang said bluntly:As a passer-by, I can accept male celebrities to endorse cosmetics, but as a female artist, I can't accept it, male stars are robbing us of our jobs. That's a fitting statement.
Nowadays, many cosmetics are looking for male celebrities to endorse, and there are very few female celebrities to endorse. This is a common phenomenon, we all know that opposites attract, the same sex repels each other, as male stars, especially traffic male stars, their fans can be said to be 99% women, only a very small part of them are men. And cosmetics are mostly used by women, so if you find a male star to endorse, it will be more attractive and you can make more money.
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I think this phenomenon shows that men are paying more and more attention to makeup, and they are now living more elaborate and elaborate cosmetics than women.
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Because most male celebrities have a lot of female fans, letting male celebrities endorse cosmetics will bring a lot of sales, and it also promotes the brand.
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Living in the 21st century today, this is an era of looking at faces, and now people are paying more and more attention to their external image, especially for most girls, now they will make up first, and makeup has become a trend, which is a very normal phenomenonIs it that these cosmetics will sell well? For this problem, this is not necessarily, it mainly depends on people's consumption psychology, let's explain it specifically.
We all know that makeup is a very normal thing for many girls, in my opinion, makeup is not only a kind of respect for others, but also a way to become more beautiful, which is also conducive to enhancing personal self-confidence, now we can see a lot of women wearing makeup when we walk on the street, and even some boys also have the habit of makeup, this kind of life is more exquisite.
But when we make up makeup, we must first choose cosmetics, we all know that there are many cosmetics on the market, all kinds of brands, but sometimes we don't know which one to buy, at this time we will go through the friends around us or some comments on the Internet to choose the cosmetics that suit us. For the incident of male celebrities endorsing cosmetics, in fact, this does not necessarily make cosmetics sell well, which mainly plays a role in publicity, which can improve the popularity of this cosmetics.
But the most important thing is to look at the consumer's consumption psychology, some people are more interested in affordability, and will choose to buy the kind of high-quality and inexpensive cosmetics, but even some people blindly pursue the brand, so it is this kind of male celebrity endorsement cosmetics, which may not sell very well. Cosmetics themselves are also composed of many chemical ingredients, so we usually need to look at some of the ingredients in them or whether they are suitable for us when we buy them.
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The cosmetics endorsed by male celebrities are selling very well. Because most of the fans of male celebrities are women, many women will choose to buy.
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Yes, because male stars will have a lot of female fans, and these female fans will buy a lot of cosmetics in order to support their idols.
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Yes, because the fans of male celebrities are mostly women, and most of the buyers of cosmetics are women.
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