Discuss how strategic alliances create value

Answer]: The main strategies of the enterprise alliance include: (1) offensive strategy.

In order to adopt an offensive strategy, it is also necessary to grasp the "advantage of the first opportunity." The market is changing rapidly, and it is very important for enterprises to succeed in the "first battle" in the market competition. If an enterprise finds a "gap" in the market, and can do a good job in product quality, variety, delivery, and service, it will naturally be able to win.

However, in the case of not being able to cover all aspects, the key to not losing the opportunity is to make full use of the time difference, preemptively, and extend the "time tentacles" to a year later, a few years later, or even decades later, and constantly adopt new scientific research achievements and new technologies, and constantly produce unique and novel products, so that enterprises will always be in a leading position in the same industry. (2) Target market strategy. The enterprise alliance must take the effective demand in the market as the core of the operation, and the quality of the target market strategy directly determines the future of the enterprise alliance.

Generally speaking, there are three types of target market strategies: undifferentiated sales strategy, differentiated sales strategy, and centralized sales strategy. (3) Gap strategy.

Most of the current market is already a buyer's market, and the "cracks" in market competition are a grim objective existence. In the meantime, only by being good at drilling "cracks" like pine trees and absorbing the nutrients needed from the "thin soil" of "cracks" can they develop from taking root and pulling branches into a "canopy trembling". Drilling "cracks" has universal significance in the fierce competition in the market.

The motivation for the formation of strategic alliances is to promote technological innovation, avoid or reduce business risks, avoid or reduce competition, achieve resource complementarity, open up new markets, and reduce coordination costs. The first motivation for the formation of corporate strategic alliances is that technological innovation can be promoted through strategic alliances.

In other words, in real life, affected by various market conditions, it is necessary to carry out technological innovation, but now the technology is very mature and complex, if an enterprise wants to do technological innovation, it may need to invest a lot of resources, including human resources, capital, and others.

If an enterprise is doing technological innovation on its own, and these resources are completely invested by itself, then the pressure on resource investment will be very great. If the enterprise chooses a strategic alliance and cooperates with other enterprises to carry out some technological innovation, the resources required for innovation will be shared by all parties in the alliance.

Sharing means that the pressure on each side will be significantly reduced. Therefore, many companies choose not to do it alone, but to do it together with other companies to make the burden on their shoulders a little lighter.

Therefore, the combination of the two, one is to share the input, and the other is to share the loss. Through strategic alliances, enterprises can reduce the pressure on innovation, mobilize the enthusiasm and enthusiasm of enterprises to do technological innovation, and promote the innovation of technology.

The drivers for the formation of strategic alliances include: promoting technological innovation; Avoid operational risks; avoid or reduce competition; complementarity of resources; open up new markets; Coordinate to reduce costs.

With the acceleration of technological innovation and popularization, enterprises must continue to innovate and expand new technical fields while making full use of and improving the original core technology. However, the development cost of high-tech is increasing day by day, and it is difficult for a single enterprise to pay independently, so it must be shared by establishing strategic alliances.

The business environment faced by today's enterprises is changing rapidly, and the direction and speed of change of many environmental factors are highly uncertain and difficult to accurately predict. Expand the density and speed of information transfer through strategic alliances.

It can avoid the blindness of a single enterprise in market development and research and development and the waste of innovation resources in the whole society caused by fighting alone, and reduce the risk of market development and technological innovation.

The establishment of strategic alliances is conducive to the formation of a new competition model, replacing competition with cooperation, and reducing the high cost of coping with fierce competition. This kind of competition and cooperation is not only manifested between the potato suppliers and buyers, but also between competitors in the same industry.

The allocation of resources across the enterprise is always uneven. In terms of resources, it may have some advantages or some shortcomings, and the effect of resource sharing and complementary advantages can be achieved through strategic alliances.

a.It is conducive to expanding market share.

b.It is conducive to burning the monopoly and not occupying the market.

c.It is beneficial to perceive and enhance the core competitiveness of enterprises.

d.It is conducive to reducing the business risk of the enterprise.

Correct answer: ACD

1. On the basis of a reasonable incentive mechanism, try to achieve symbiosis and sell what you know. 2.Promote the establishment of small and medium-sized enterprise alliances in the form of industrial clusters. 3.Deepen the reform of the management mechanism and explore new ways of coordinated management of difficult years.