As a beginner in copywriting, what are the steps of copywriting and what do you need to prepare in a

There are 5 steps of copywriting (clarifying the purpose, researching the group, sorting out the selling point, determining the delivery channel, and copywriting execution).

1) Be clear about your purpose.

The common purposes of copywriting include expressing feelings, creating communication, and sales drainage.

2) Research the audience demographic.

Research your target demographic, make user portraits, and 3) refine the selling points of your product according to the target demographic of the research.

By researching the characteristics of your target users, you can refine your selling points according to the characteristics of the user groups that have been studied.

4) Confirm your ad delivery channel.

Through user research, determine which channels your target group generally appears on to determine which channels to focus on, and the different channels you are going to place on are also different in the form of advertising.

The above is my personal opinion, if you still want to know more copywriting skills, you can pay attention to *** "style copywriting", which has all kinds of copywriting knowledge you want to know.

If you want to write good copy, you need to improve your writing skills first.

1.Start by writing something that the customer can understand.

Don't use too professional. When writing copy, it must be understandable by others.

2.Concise.

If you want others to understand the content, you need to highlight the key points, and the font should not be too much, if it is written, many customers will not want to read it.

3.Content expression should come from life.

If the content is not understood by the user, it will not attract customers. Be close to life.

4.Define your user base.

When writing copy, first determine the user group, and then write different copywriting according to different customers.

Have your own copywriting skills.

<> Copywriting often requires the following steps before it begins:

Determine the purpose of your writing: It is very important to be clear about the purpose of your essay to help you decide on the content and structure of your essay. For example, is your article meant to engage readers, persuade readers, or deliver a message?

First, the entry point of the article

The so-called entry point of the article is the direction in which the author writes the article, from what angle the author writes the article, or what the topic of the article you write is about, which is simply the entry point. Common advertorial writing generally starts from the perspective of knowledge popularization and hot topics, which is often simple and effective.

Second, the title of the copy

When it comes to the writing of advertorials, the title plays a weight-lifting role. If you want to sell your products through the Internet, the level of advertorials is the foundation. So how can you make your title liked by users?

Regarding the formulation of the title, the first is to come from the content of the article, and the second is to modify and optimize it on this basis, integrating more popular topics or attractive suggestive words, etc. Third, if you really don't have the inspiration for copywriting, you can look at how other people's headlines are written, and after comprehensive consideration, you will come up with your own headlines.

Third, the content of the copy

The first paragraph of the article also talks about the importance of the content of the copy, and a good piece of content is a necessary condition for the reader to be able to read it carefully. When we write copy, we need to maximize the effect of concept and advertorial marketing, so that we can retain readers and improve the conversion rate of the article. Finally, it is a great success to allow users to understand what the copywriter wants to promote and deepen their memory when they read the article.

Fourth, the body of the writing skills

In addition, the first paragraph of the text can often be used as an extension of the title, so that the reader has the desire to continue reading after reading the first paragraph, so it is necessary to write the first paragraph according to the form of the title.

What kind of copywriting are you referring to?

Try to keep it as short as possible, and delete all the dispensable content that can be explained in one sentence, don't use two sentences. If you can explain it in 10 words, don't use 20 words.

The second meaning is to attack one point and ignore the rest.

The more you have to say, the less you can write short. You have to learn to express only one core content and let go of the rest without mercy. If you need to convey multiple messages, you can write them into multiple pieces of copy, one after another, fragmented and continuous.

The third meaning is that the paragraph should be short.

Segment as many segments as you can. Single-sentence paragraphs are promoted. Even if you post a hundred words of content in the circle of friends, you can also consider it, is it better to divide it into three or four paragraphs?

The fourth meaning is that sentences should be short.

Keep sentences as short as possible, and don't write long sentences, sometimes long sentences can confuse you yourself, let alone make them understandable. Don't use active sentences to set passive sentences.

Don't have multiple adjectives. But, but, and, yes... This kind of meaningless empty word.

Delete them all as much as possible.

Note 2: Combination of text and illustration.

Micro-business copywriting is best written and illustrated, so that it is more than a simple ** information content, and more eye-catching than a simple text content. The way to send a message to the circle of friends is to click "Discover a circle of friends", then click the camera pattern in the upper right corner, select one or more **, then write the text, and click send.

If you want to simply send text, press and hold the camera pattern, and then enter the text directly.

But in fact, 9 pictures may not be how many people are willing to open them one by one, and send 9 pictures at a time, with too strong micro-business sales atmosphere, but may cause people to resent it.

Only one at a time** may be more eye-catching and may play an emphatic role.

If it's not particularly needed, try to send one at a time**. You can also send out 9 ** in 9 times, which is the "persistence" we talked about earlier.

What is the focus of your marketing? It is necessary to put this core or key design in the most conspicuous position and design it is the most prominent. One trick is that when you're not creative, enlarging the text is the best idea.

Note 4: Emphasis at the end of the article.

A piece of text that the reader pays most attention to at the beginning, followed by the end.

So when copywriting, we should try to put the most important content at the beginning of the copy, and put the second-most important content at the end of the copy.

This sentence can also be understood as not stuffing important content in the middle of the copy, which readers can easily ignore. It's important to note the logic of our thinking when we write.

It is not consistent with the reading psychology of the reader.

When writing copy, you should always take care of the reader's reading psychology so that they can pay attention to the content you want them to pay attention to.

At the end of the article, you can emphasize the main points, make a request, or give a new directive.

What are you going to ask your readers to do? For example, please like, trouble**, hurry up and place an order, deadlines, etc., these are not enough to be placed at the beginning, but they are very important, and they are placed at the end.

1. Multi-dimensional thinking, I have participated in the brand self-analysis of a product, and when analyzing the advantages of the product, first set the product to have 30 or 20 advantages, and then we will carry out the head storm together from multiple angles and all aspects, so that the characteristics of our own products will be dug out deeply, and the effect is good.

2. Expand the product features, make a record of the characteristics of the product, and expand the dry mountain noodles after each point. Different combinations of words will bring different effects, which can bring some "emotion" to your words and increase their persuasiveness.

3. The thinking of solving "conflicts", the essence of the product, is the prop of Kaishu to solve conflicts. So how do you spot consumer conflicts? point out the irrationality of a certain state of affairs in the past and create contrasts; Find the enemy who is in line with the customer and stand in position, and then fight back on their behalf; Reinvent your ideal self and stimulate your subconscious needs;

4. Treat each copywriter attentively, commodity copywriting is equivalent to building a page database full of content, a successful copywriter can be a 24-hour uninterrupted propagandist for our products, sell countless goods, the investment value and rate of return of good copywriting is extremely high, thinking of the advantages of this kind of copywriting, it is completely necessary to write each copywriting with heart.

1. Multi-dimensional thinking, I have participated in the brand self-analysis of a product, and when analyzing the advantages of the product, first set the product to have 30 or 20 advantages, and then we will carry out the head storm together from multiple angles and all aspects, so that the characteristics of our own products will be dug out deeply, and the effect is good.

2. Expand the product features, make a record of the characteristics of the product, and expand each point later. Different combinations of words will bring different effects, which can bring some "emotion" to your words and increase their persuasiveness.

3. The thinking of solving "conflict", the essence of the product, is the prop for resolving conflict. So how do you spot consumer conflicts? point out the irrationality of a certain state of affairs in the past and create contrasts; Find the enemy who is in line with the customer and stand in position, and then fight back on their behalf; Reinvent your ideal self and stimulate your subconscious needs;

4. Treat each copywriter attentively, commodity copywriting is equivalent to building a page database full of content, a successful copywriter can be a 24-hour uninterrupted propagandist for our products, sell countless goods, the investment value and rate of return of good copywriting is extremely high, thinking of the advantages of this kind of copywriting, it is completely necessary to write each copywriting with heart.