Why did Shaolin Temple register 666 trademarks?

Because Shaolin Temple said that it was previously involved in the abuse of "Shaolin" by many people, what "Shaolin secret medicine" and other products, the registered trademark is also to protect the Shaolin brand and avoid the trademark of "Shaolin" from being misused and abused.

After Shaolin issued a statement pointing out that the infringement of Semir clothing was concerned by the general public, there was a follow-up report that Songshan Shaolin Temple had registered 666 trademarks, and the related topics caused by this were also sent to the hot search, and most netizens thought that Shaolin Temple should register trademarks; However, some netizens believe that Shaolin Temple originally belonged to the society, so the trademark was also used by people in the society, and the registered trademark of Songshan Shaolin Temple Group was actually to protect its own commercial interests, which was inappropriate.

However, I think that the registered trademark is a normal operation, originally there are many people who are abducted under the banner of "Shaolin", what Shaolin Temple exclusive secret recipe, Shaolin Temple is a unique school, etc., young people may be able to see that this is a **, but some older people can not distinguish correctly, so the trademark was registered by Shaolin Temple, which is also to a certain extent reduced the situation of engaging in some illegal acts in the society under the banner of "Shaolin".

Since 1997, Shaolin Temple has actually begun to register trademarks related to "Shaolin" one after another, such as the four "Shaolin" in the east, west, north and south. The registered categories are mainly concentrated in the fields of candied fruits, tea sets, clothing, etc., that is, about the periphery of "Shaolin", and there are also some registered goods and services such as "washing machines", "generators", "electric equipment cleaning", etc., I think this kind of registered trademark is more for the purpose of protecting the trademark, rather than for the purpose of developing product registration.

Even though the Shaolin Temple is a social heritage, many museums or temples and other public institutions have begun to register trademarks, from a legal point of view, to protect themselves and maintain their own image.

Think about if you buy a counterfeit product with the trademark "Shaolin Temple", if there is a problem in the follow-up, in addition to finding the manufacturer to be responsible, you will definitely think that this is also related to Shaolin Temple, since it is hung with the banner of "Shaolin Temple", then Shaolin Temple is also responsible.

So under such a premise, their registered trademark is also the protection of their own interests, why not? After registering the trademark in the early stage, there will be a lot of unnecessary troubles in the follow-up.

Mainly because of commercialization, the use of the brand effect of Shaolin Temple will indeed make the Shaolin Temple, a thousand-year-old temple, alive, but sooner or later it will attract controversy over the religious image itself.

It is understood that Songshan Shaolin Temple has applied for the registration of 666 trademarks, and some netizens questioned that it was a preemptive registration. The Shaolin Temple's response was that the name of the Shaolin Temple had been abused, and the so-called "Shaolin Secret Recipe" was launched, etc., and the registered trademark was to protect the Shaolin brand.

It is to prevent some criminals from infringing on the rights. Fake the reputation of the Shaolin Temple. Engage in some illegal activities. Caused damage to the reputation of the Shaolin Temple. That's why he registered 666 trademarks.

Because Shaolin Temple believes that many trademarks are infringing, it preemptively registers these trademarks to avoid being exploited.

Legal Analysis: The act of preemptively registering a trademark is illegal. Trademark squatting is a non-legal term that has no definite connotation or extension, and people use "trademark squatting" to take what they need, which is more arbitrary, and its similar meaning is also "bad faith squatting".

Trademark squatting refers to the preemptive registration of a trademark that has been used by another person on the same or similar goods. or preemptively registering a registered trademark or well-known trademark on the same or similar goods or non-similar goods or services; and the act of registering other prior rights that have been formed by others as trademarks. Nowadays, the situation of preemptively registering trademarks in the society occurs from time to time, and the applicant registers the trademark in his own name that has been used by others, but has not been registered, which is what we call the preemptive registration of trademarks, in fact, this has caused illegal acts, and we must take up the law to protect their rights and interests. In addition, the correct order of society should be maintained through the law, and the act of trademark squatting should be put an end to it at all.

Legal basis: Article 32 of the Trademark Law of the People's Republic of China An application for trademark registration shall not infringe upon the existing prior rights of others, nor shall it preemptively register a trademark that has been used by others and has a certain influence by improper means.

Recently, Shaolin Temple responded to the registration of 666 trademarksThe name of Shaolin Temple has been abused, and the so-called "Shaolin Secret Recipe" has been introduced, and the registered trademark is to protect the Shaolin brand

Previously, Songshan Shaolin Temple issued a letter saying that Semir sales contained"Shaolin Kung Fu"The clothing of the element is suspected of infringement, which has aroused the attention of netizens to the Shaolin trademark. Later, netizens found that since 1997, Songshan Shaolin Temple has registered 666 trademarks related to "Shaolin", including "South Shaolin" after the registration of "South Shaolin" in Fujian Shaolin Temple, they have successfully registered "East Shaolin", "West Shaolin" and "North Shaolin".

Some netizens believe that "Shaolin" is a cultural heritage of the whole of China, and the relevant trademarks should belong to the whole society. After the Songshan Shaolin Temple was operated as a group, its registered trademark was essentially to protect its own commercial interests, which was inappropriate. But the lawyer said that the move by the Songshan Shaolin Temple was in accordance with the law.

Why did Shaolin Temple register 666 trademarks? Because it is required to register 66 Shun, 66 Shun should also be.

For well-known enterprises, registered trademarks are for their own use, and in order to prevent others from rubbing off on famous brands, they will generally do full-class registration, and also to seize trademark resources for future use.

In my opinion, the main purpose is to protect its legitimate rights and interests from infringement.

Songshan Shaolin Temple issued a statement angrily denouncing the infringement of Semir clothing, which attracted attention. Songshan Shaolin Temple has applied for the registration of 666 trademarks, and some netizens questioned that it was a preemptive registration. Shaolin Temple responded to the registered trademark because the name of Shaolin Temple had been abused, and the so-called "Shaolin Secret Recipe" was launched, etc., and the registered trademark was to protect the Shaolin brand.

On September 1, Songshan Shaolin Temple issued a statement, saying that Songshan Shaolin Temple is the owner of the registered trademark "Shaolin Kung Fu" on clothing products, and that the "SEMIR Guochao Cross-border Cooperation - Guochao Shaolin Kung Fu Semir" series of clothing sold on various platforms has infringed the intellectual property rights of Shaolin Temple by using "Shaolin Kung Fu" for clothing labels and trade names without authorization.

Subsequently, Semir responded that it was surprised to learn about the incident, and Semir was authorized through the cooperative company of the Shaolin Temple's subordinate unit, and is in further communication with the cooperative company. However, as of September 13, Semir has not made a public response.

The reporter searched a number of e-commerce platforms and found that the series of clothing alleged to be infringing had been removed from the shelves. The Paper asked customer service about the reason for the removal, but did not receive a response.