If a media company wants to do advertorial promotion, what kind of platform should it choose?

Probably the most popular promotable platform at present, "Headlines" is one. Those who used to watch TV news, those who used computers to watch the news on the Internet, not to mention newspapers, many of them ran to their mobile phones to read them, and they could also comment and interact. Compared with traditional TV and other traditions, the status and autonomy of audience readers have obviously improved.

The speed of smart phones is getting faster and faster, as well as **, voice, various supporting answers, and interactive WeChat groups, resulting in more and more advertisements on "Toutiao".

"Headlines" is a relatively serious ** platform, suitable for more formal businesses to advertise. If it's casual, the 2345 Planet Alliance is broad, but some of the promotion is annoying.

Hello! The library of the advertorial promotion platform can push the relevant content to the search homepage, the Baijiahao platform can push the relevant information, and the Weibo blog can publish the content of the advertorial, I hope it can help you!

There are a lot of self-leading advertorial promotion platforms, especially in the past one or two years, there are more and more self-leading platforms, as long as the traffic is okay, basically they have launched the self-a** platform, but because there are too many brocade pushes, they will not all explain to you, mainly extract out a few big platforms to explain it, so what are the self-a** advertorial promotion platforms? The following brocade will give you a detailed introduction to five.

1. Baijia.

Baijia is its own ** platform, its advantage is that the registration is simple, and the articles published at the same time can be synchronized to the various channels of the Baijia platform, I believe everyone is also very clear, the traffic is relatively large. Therefore, publishing articles on this platform can add a good degree to the brand, and at the same time, the published articles are easy to be included and can get a certain ranking.

Sohu belongs to the Sohu News platform, and because Sohu is an Internet company that did it relatively early, the authority and popularity of the platform are also well known.

The first type is the platform of today's headlines (headlines), WeChat***, trembling limbs Baijia, penguins, big fish, etc., which is currently one of the mainstream platforms for the promotion of various enterprises and individuals, and is liked by the majority of netizens because of its convenient registration, simplicity and large number of users;

The second type, the self-service platform, this kind of platform usually has a large number of self-leading people to settle in, and the self-service or platform they operate is a variety of options for advertorial promotion, such as Toutiao, WeChat, news, etc.

The second category, the news portal, because most of the news of this kind of ** with regional or industry nature**, will be relatively well-known in a certain region or industry, so published in this kind of **, the promotion and publicity of the advertorial and the effect of the search engine will be relatively better;

The third category, post bar, forum, blog, this category is mainly represented by post bar, Tianya forum, Sina blog, NetEase blog, etc., this kind of mostly netizens express some mood or ruler interest collection place, but it can also be used as a promotion platform for advertorials; Eggplant in the world.

The fifth category, the information release platform, is a platform that is specifically used to release information on various needs, such as list.com, 58.com and other platforms, but with the gradual reduction of the weight of the information category, the promotion effect of the advertorial in the information category is also gradually sluggish;

The purpose of news release advertorial promotion is to include; Another purpose of the press release is industry authority, and the authoritative requirement is the vertical industry. Therefore, to judge whether a publishing platform is good or not, the first thing to look at is the quality of resources; Second, look at the number of resources. What is the estimated inclusion rate of a set of publishing plans, and whether there is an industry vertical endorsement.

If you want to publish a press release on the news**, it is recommended to consult Guangzhitui Network Technology. The network technology has more than 9,000 forums, more than 6,000 forums, more than 3,000 newspapers and professional writers. Whether it is talent reserve, channel expansion, or first-class resource development and cooperation, etc., it has a very strong strength in the industry, and can use a variety of channels and marketing forms to provide customers with a strong network marketing offensive.

The specific advantages of Guangzhi push network technology are as follows:

1. Direct compilation and release|The manuscript will be published on the same day; Reputation.

2. Selected**|It will be included when the manuscript is published on the same day;

v1 Service|Feedback will be given on the same day.

Click here to receive a free brand diagnostic].

**Press release to quickly enhance brand influence, news** open up a new pattern of the market!

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In fact, there are more stringent rules since the release of the first article, so if we want to publish the advertorial, we also need to make adjustments in time, and we also need to make reasonable arrangements according to the customer's preference.

1. Simplify the text.

In fact, everyone's life is very busy now, so when you choose a long article when the advertorial is published, I believe that you have no way to have patience and read carefully, in this case, you will choose to give up reading for the first time, so when choosing corporate marketing, we should not write the process of the article, sometimes the text is capable, concise is a very important method, which can facilitate the reader to quickly browse the entire article, but although the article is short, we must master the core.

2. Keep up with hot spots.

In fact, when publishing the advertorial, we must combine the hot spots, so as a marketing staff, if the selected article has nothing to do with the hot spots, so in view of the fact that we must effectively combine when writing, only in this way can we bring a better effect, we must stand on the shoulders of giants, in order to truly bring the advertorial marketing to the extreme, and effectively improve the success rate of the advertorial release to bring a better effect.

What is the effect of advertorial promotion on the ** platform? In general, I think that advertorial promotion is carried out on the ** platform. This effect is very good.

In recent years, with the rise and development of the Internet Ascending Limb Network, advertorial promotion has slowly become well-known to everyone, and now, it has become an indispensable means of marketing promotion. Advertorial promotion actually includes many methods, including news marketing, WeChat marketing, Weibo marketing, etc., all marketing activities through advertorials belong to this category. The following advertorial promotion experts will take news marketing as an example to answer your question "What is the best thing to send for advertorial promotion?"

We think that if you don't launch in advance, you should first determine what kind of effect you want to get, and then choose what site to launch. Based on past experience, we classify the effects that consumers want into these categories: increasing visibility, news feeds, obtaining keyword rankings, improving SEO performance, and dominating the homepage.

To increase visibility.

Whether it is a person, a product, a brand, a service, etc., I want to increase my popularity and make consumers feel that it is a big brand and trustworthy. In this case, it is more suitable to launch a nationally renowned and authoritative portal.

Ask for a news source**.

There are so many news reports that can be found in the news source, but we don't think it's necessary to pay attention to them, because consumers rarely search for news. But based on years of experience, consumers are very concerned about this, so they have listed it separately.

By publishing news**, or achieving the first page ranking of a certain keyword, you can directly direct potential customers to the news page to achieve sales and brand service promotion. This situation is more suitable for high-authority and newsfeeds.

Newsfeeds have a special feature that allows them to appear in the most relevant news section. For some noisy keywords, there is the most relevant news section on the first page of the search results, and a total of 5 ** can be displayed.

Improve SEO performance.

Backlinks are an important factor that affects keyword rankings, especially high-quality backlinks, which have a very obvious impact on SEO performance. Many SEO practitioners are troubled by the growth of external links, and they don't know whether to do external links. We recommend a great place for you to place your news**.

I want to dominate the home page.

For example, if a company holds a new product launch event, and the company wants to use the first page, the second page, and the third page are all news reports of the event. In this case, you can choose the news ** that can be included in the web page, and it is not necessary to choose the portal** or news source**. To occupy the first page, put at least 15 **, and to occupy the first two pages, put at least 30**.

The reason why advertorial promotion is popular is indeed because advertorial promotion can bring tangible benefits to consumers. The above advertorial promotion functions are actually only a part. What is the selection of the advertorial promotion is actually very important, otherwise the money is likely to be spent in vain, or it will not give full play to the maximum value.

As a senior practitioner in the advertorial promotion industry, we will continue to provide consumers with better advertorial promotion services through technological innovation.

1. The reputation of the platform.

The reputation of the advertorial publishing platform is an important factor for the enterprise Zheng Fan in the selection of submissions, and other comprehensive services such as the service quality of the advertorial publishing platform and the ability to deal with problems should be considered.

2. Resource abundance.

3. The speed of platform submission.

The shorter the review speed, the faster the article can be spread in a short period of time, and the more it can seize the traffic on the **, so that the soft article will play a greater role in the enterprise.

You can go to the media box platform to see Huai Tomato, the media box has thousands of network resources, portals, industries, vertical comprehensive coverage, one-minute response, all-weather service, and tens of thousands of cooperation, articles all over the Internet, with many years of brand accumulation, high brand efficiency.