How to communicate with customers when they meet for the first time

First of all, as soon as you open your mouth, you put yourself in a passive situation, and you don't need to apologize to the customer, because you delayed him for a few minutes to bring him benefits. On the contrary, if your product is useful to the customer, he should also show you his feelings, instead of you apologizing to him for delaying his time. If you apologize, it means that you don't have enough confidence in your product, so the customer will be wary of you're about to ask for something.

In addition, when you apologize, you are undoubtedly transmitting a negative emotion to the other person, which is not conducive to the other person's acceptance of your request for a meeting.

After finding out the reason, the sales manager also gave Xiao Wang the right advice. He said: "Xiao Wang, you can completely put it another way, such as, 'Hello Mr. Zhang, I'm so happy to be able to contact you on the weekend, please give me three minutes, no problem, right?'" , such a statement is on the active side, and the probability of being able to talk is higher."

The next day, Xiao Wang went to visit the customer according to the words of his colleague, and he found that the communication with the customer was much smoother.

Xiao Wang's initial failure is a problem that many salespeople face, they always feel that they are selling something to others, and they want to put themselves down. But the process of communicating with customers is actually a negotiation, and positive expressions can make people feel uplifting, while negative language can make people decadent. Faced with a bunch of apologies that take up the customer's time at the beginning, the customer will definitely think:

Why do you want to come when you know it will bother? As for "Do you have time now?" This kind of problem will make customers even more disgusted.

In fact, such a question has already paved the way for the customer's rejection, because people will follow his question "no time". And the advice of a colleague cleverly circumvents these problems. "It's nice to see you" not only expresses your excitement, but also naturally closes the distance with the other person.

Give me three minutes" is also a clever use, because no matter how busy you are, who can bear to refuse a three-minute request?

Line Management Consulting specializes in marketing consulting services and corporate internal training, and has rich experience in marketing management and marketing team building. In the process of line management consulting training, we will conduct special training for salesmen, and communication with customers is also an important part of it. In the sales process, the first meeting is crucial, the first time to talk to the customer, the salesman must pay attention to his communication style and opening statement.

1.Prepare to be rejected. Don't expect customers to open up to your pitch the first or even second time when they face the "strange you".

2.Cut to the chase. When meeting for the first time, speak simply, neatly, and generously, and cannot be vague or timid.

You can call him by his name and title, and speak actively, and greet the customer in a cordial tone before he speaks: "Manager X, good morning!" ”。

3.Introduce yourself and express your gratitude. Indicate the name of the company and your name and position, and present the business card with both hands, and at the same time say: "This is my business card, thank you for taking the time to let me meet you!" ”。

4.Appropriate pleasantries. Before you get down to business, you can have a quick chat with the customer, and if you are well prepared, you can enhance your relationship.

For example, understand the customer's background in advance, start with the topics that the other party is interested in, praise the other party appropriately, express similar interests with the other party, and shorten the emotional distance. This time should not be too long.

The first meeting impression is more important than the content of the conversation, first of all, we should pay attention to etiquette, respect for customers, let customers have a sense of being respected and valued, and show your professionalism, carefulness and integrity in the process of conversation and contact, do not rush to talk about your products or services, talk can not be exaggerated and exaggerated, pragmatic and pertinent professional language makes customers more convinced of you, you can try to understand his needs, let him say his needs and expectations, and then lead to your products and services. It is not necessary to recommend the product immediately, but it can be said that according to your needs, we will go back to make a specific plan to you, this impression is good, the customer must be looking forward to you, and the success rate of the next negotiation is also higher. Letterbe is consulting training.

1. A smile is essential, and it is convenient to dress appropriately, and when you meet for the first time, don't feel nervous, treat it normally, which will make you have unexpected results.

2. Greet customers in a cordial tone, good morning Manager X.

3. Explain the name of the company and your name and hand over the business card with both hands, and after exchanging business cards, express your gratitude to the customer for seeing you. Here's my business card, thank you for taking the time to meet you! I was introduced by the ** of your department, and I heard him say that you are a very easy-going leader.

What to pay attention to when meeting customers for the first time:

1. The role of the marketer is only that of a student and an audience; Sometimes it is also a good mentor to guide customers to understand the various properties of the product, 2. Let the customer play the role, a mentor and speaker;

3. Indicate that the time for the conversation is very short, only about five or ten minutes;

4. Skillfully use the technique of inquiry, remember not to close the topic, and let the customer say enough at a time; Asking customers to find out what they really want is the most basic sales technique for marketers.

5. Summarize and confirm the main points talked about by customers;

6. At the end of the visit, agree on the content and time of the next visit; At the end of the initial visit, you should reconfirm whether the main purpose of the visit has been achieved, and then explain the purpose and time of the next visit to the customer.

Look at yourself, if you want to talk about business, want to make a deal, then you have a very friendly attitude to communicate with customers, after all, you are a salesperson, only sell people first to sell the product, give people the feeling that you are very sensible, very reliable, a little bit of the company's products when chatting, but remember not to be too purposeful, every customer is not a fool, too strong purpose may be counterproductive.