What is the idea of word of mouth marketing when you leave your job to start a business and open a s

If you want to start a business, it is recommended that you choose a suitable entrepreneurial project, see if you have the qualifications of the relevant project, and work hard after finding the right project. Of course, capital is also a problem to consider in the process of starting a business, and if you have limited start-up capital, you can solve it through small loans.

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This answer is provided by Youqianhua, due to objective reasons such as the timeliness of the content, if the content is inconsistent with the actual interest calculation method of the Qianhua product, it shall be displayed on the page of Du Xiaoman Financial APP-Youqianhua Loan. Hope this helps.

It is advisable to consult with a senior person in the relevant industry.

This question is important. Location is the most important thing, and taste is also the most important. As for marketing, the two brothers above can achieve it. Marketing is a lot simpler.

Taste marketing is becoming more and more important to F&B businesses, and good taste is the key to truly attracting customers. How can you do a good job of taste marketing and make your restaurant business prosperous?

If a restaurant can be remembered by many regular customers, the reason must be that the food in the restaurant is delicious, and delicious is the highest standard for judging the restaurant, and it is also the most favorable prerequisite for the restaurant to publicize and promote it to the outside world. Learn word-of-mouth management: Now that the Internet is developed, there are many restaurants for diners to rate, and these are important channels for diners to obtain restaurant information.

It is a necessary word-of-mouth management to do a good job of management, publish positive reviews in an appropriate and timely manner, and guide diners to eat.

Learn to invest emotionally: a common free giveaway; It is one of the most common means of emotional investment in restaurants, and the free dishes are generally some small dishes, which are low in cost, but can maximize the emotion of diners towards the restaurant and increase the frequency of returning again.

A restaurant must take loyal customers seriously, maintain loyal customers, and by the way, let the group of loyal customers grow step by step, this is what marketing should do. But that doesn't mean it's not important, it's often the first step in marketing. The phrase "the action of the transaction is greater than the amount" is the importance of the whole marketing process, which is to play the role of bait in the whole marketing process to induce potential customers to make a deal with you, which is the first action to build trust.

What would you do if your shop was not doing well, and there was a lot of potential traffic on the street, and all the customers were going to the restaurant next door? Shouldn't you find a way to get a subset of guests to enter your restaurant before the peak dining period, such as 8:00 to 9:00 in the evening?

00, then you must ensure that there are customers in your store during this period from 7:30 to 8:00, and the more people in the store, the more people will enter, which is due to the cultural attributes of the Chinese, not to the will of the individual.

Usually it is difficult for a restaurant to reach 40% of loyal customers, so it is important to take advantage of the random flow of customers, because loyal customers are not likely to come every day, and once the restaurant is empty during the peak dining period, the business will be lost during this period.

The key to using the bait well is to set it up well, so that it is attractive enough to make potential customers unable to refuse, and at the same time, this bait should be very simple, so that potential customers can understand it at a glance, and you can fully understand your play within 3 seconds with a sweep of your eyes.

When it comes to being simple and easy to understand, every aspect of any marketing campaign is essential. Specifically, the advertisement should be in the form of adding numbers and a small amount of text, and remember the large text, because people looking for food do not have the effort to understand a large paragraph of text. That's all for ** and marketing.

This is an era of cross-border robbery, this is a platform for integrating resources, and the future of enterprises is no longer the competition of products, but the competition of business models.

Remember one sentence. To do marketing is to be human. And the free model we advocate is to start from human nature to do marketing.

1. A business model that uses free services to quickly occupy market share in the early stage, and uses value-added services or high-end services to charge better fees in the later stage to achieve profitability.

2 is a new type of profit model suitable for the development of the times, is a business model that consumers can not resist, it is based on the "design of the hidden profit margin of the enterprise" as the core, that is, to extend the profit chain of the enterprise, through the design of free projects, to attract customers to the greatest extent, and then in the next stage to achieve the profitability of the enterprise, is a "front-end free, later to make money" model.

3 is a new type of excellent ability to reduce the cost of goods and services to zero, and it is a new model that can dominate the future market and also squeeze the current market.

4. 'Free' can be 'profitable', which is a kind of altruistic thinking, the spirit of fools, the spirit of suffering, and a win-win outlook on life.

I feel like marketing strategy is only part of the story.

The main thing is the location.

** Measure the taste of your own business.

are all important.

First, what should I do if the turnover is not good?

Usually the level of turnover we call is directly determined by the flow of customers and the per capita consumption of guests, so if you want to increase the turnover of Chongqing Chuanchuan Xiang franchise stores, you must start from these two aspects: expand the publicity of the store to increase customer flow, train and improve the sales skills of waiters, and establish a corresponding reward system for personnel management.

Second, how to win in the fierce competition with the same industry?

At present, the competition in the hot pot skewer incense industry is fierce, but if you can have a set of mature and stable management models that are suitable for you, and you can continuously improve yourself in the competition, have the courage to innovate and grow, you can make the competition become a healthy competition, and gradually develop and grow in progress. Chongqing Chuanchuan incense franchise store grasps these core problems and does not worry about bad business!

Third, what should I do if there is a lack of repeat customers?

For incense stickers, repeat customers are an important supporter of stable business. So how do you keep repeat customers? The most important thing for customers to come to the store is to consume food, and the taste must not be bad, and the dishes must be constantly innovated and continuously improved on the basis of ensuring quality and taste.

The second is the sense of service, a good skewer shop will definitely have a comfortable service, and an excellent waiter will definitely show concern to customers in respecting and understanding the customer's consumption habits.

Fourth, what should I do if the location of the incense store is not ideal?

If the location of the store is not ideal, it is necessary to make great efforts in product characteristics, theme positioning and service quality, and combine appropriate marketing planning to increase publicity and promotion efforts to improve visibility and attention.

The text is excerpted from the official website of Wanma Chuanchuan Incense.

Chongqing's more famous Ba Jian hot pot skewers are very good. They focus on special seafood, and at the same time the style is very Chongqing modern cultural and creative style, and often engage in city-wide activities, the recent year-end boss painting flatbread, Bajian year-end award, scratch is very interactive and participatory.

The information content about each brand is naturally as complete as possible, do more research online, more on-site project inspections offline, and then compare in multiple dimensions. After all, you are not trying it as a diner, but it is related to whether your store can maintain a good operation after the store, so you must gather many case experiences from the ingredients of the dishes to the decoration theme, from ** to distribution to daily management, and then make a conclusion.

The unit price of Chongqing hot pot has been in the ** range below 50 yuan for a long time, and this ** can be accepted by the main customer group of hot pot consumption - young people aged 20-30 years old, but with the rise of the hot pot industry as a whole in recent years, when the high-end hot pot restaurant with a unit price of hundreds of yuan quickly gained a foothold in the industry, the unit price of the public hot pot field also broke through to the level of 70-80 yuan, resulting in a considerable loss of young customers.

The rise of skewers is forced to lose, which does not mean that this group has lost their desire to consume hot pot. It was precisely seeing this that decided to create a "hungry wolf string talk" in line with the positioning of young customers in the **vacuum range of 50-60 yuan.