What are the main contents of business management?

The direction and purpose of the training of business management major are mainly for the first management department, public institutions, foreign-funded enterprises and other types of enterprises to cultivate management talents who master modern information technology and management methods, and meet the requirements of modern administrative management, economic construction and business activities.

The major of business management cultivates grass-roots and middle-level management applied talents for the front line of international and domestic business activities; The professional education of business management focuses on the ability education of modern business management activities, which lays a solid foundation for students to enter the real and future business management market for employment or entrepreneurship. Business management professional education is to train and educate students on business management knowledge and skills, and formulate teaching plans based on the needs of business management job groups; On the basis of the analysis of the professional competencies required for business management, we will teach students according to their needs; Focusing on the improvement of professional knowledge and ability in business management, while organizing the teaching of theory and practice; Focusing on the adjustment of the structure and content of business management activities, selecting teaching content and constructing curriculum structure, reflecting the requirements of business management professional ability, and forming a curriculum system; Cultivate specialized personnel with practical skills, entrepreneurial ability, and innovative spirit who are suitable for middle and senior business management activities in line with the market economy. Through theoretical education, practical training and market practice, students majoring in business management should have the ability and literacy to receive and process information, have good adaptability, be able to adapt freely in the front line of complex business management, and become qualified modern business activity management talents. The Business Management major offers a variety of careers:

Management, Marketing, Finance, Economics and International Business. It combines a solid background in business with a solid foundation of knowledge in the arts and sciences, enabling students to pursue a specific career or a higher degree after graduation.

The Management major develops generalists in business with a broad range of knowledge, including planning, organizing, directing, controlling, and making decisions about the business and behavior of business organizations.

The Marketing specialization focuses on the management and portfolio of marketing functions, such as identifying market opportunities, product development, pricing, and product wholesale.

Finance The Economics major emphasizes the theoretical foundations of finance and investment, as well as the solution of problems in various economic and technical fields.

The focus of the International Business major is on the global application of management functions.

Strong skills in analyzing, evaluating and interpreting data, coordinating and organizing people and tasks, and interpersonal and communication are the hallmarks of a successful business generalist. In addition, an individual's self-confidence, sharp judgment, resourcefulness, independence, and self-motivation will greatly broaden the opportunities to move forward in the business world.

If a student studies in a specific field, such as marketing or industry, as his or her future career path, his or her opportunities in the field of business management will be further enhanced, for example, in all areas of industry, whether it is banking, health care, or manufacturing, there is a need for a large number of management talents. Employment direction This section is widely suitable for industry and trade companies, trading companies, science and trade companies, technology introduction, import and export of goods, international and domestic financing, labor export, import and export.

International Business Management is the main professional course of the business management major of the National Higher Education Self-study Examination, which is a course designed to cultivate and assess the ability of candidates to comprehensively apply the basic theories, basic knowledge and basic skills related to international business in actual business.

International Business Management is an applied discipline based on a series of economic and management theories such as management, international philedemic paper and practice, business communication theory, and marketing.

Since the 50s of the 20th century, the pace of economic globalization has been markedly accelerated, and the economic ties between various countries and regions have deepened day by day. In the 80s of the 20th century, with the rise of transnational business activities, the world economy showed an obvious trend of globalization, the international division of labor and cooperation continued to develop in depth, and the international business activities of enterprises continued to expand and deepen. Since the reform and opening up, with the deepening of economic development and reform, China's economy has gradually integrated into the world economic system.

At present, with China's accession to the world's leading organizations and its active participation in various bilateral and multilateral international economic and trade cooperation, China's economy is becoming an indispensable part of the world economy. Against this backdrop, more and more Chinese companies have begun to enter the field of international business. International business activities are much more complex than domestic business activities, and the requirements for international business managers are much more complex than those for domestic business managers.

International business management was born and developed in the above context, and its discipline goal is to study the particularity of international business management activities and help relevant institutions, international organizations and enterprises to better manage or engage in international business activities.

The research object of international business management is the environment, process and regularity of international business activities, emphasizing the transactional aspects of international business activities, that is, the procedures for carrying out various international business activities, and the course content has the characteristics of comprehensiveness, application, practice and procedure.

The purpose of this course is to enable candidates to fully understand the complexity and particularity of international business activities on the basis of mastering the relevant knowledge of international business, and to have the ability to comprehensively and systematically apply the knowledge learned in a specific international business environment and complete all international business activities independently.

Business management refers to the deployment, preparation, implementation and implementation of all business activities around the company; The management company is the main body of the company, and the business belongs to a module of the company.

Business management graduates have the practical ability of communication, negotiation and management of business enterprises, and are compound and export-oriented management professionals who are oriented to the domestic and international markets, adapt to domestic and international competition, and are full of pioneering spirit.

Suitable fields] 1, finance, commerce, logistics and other departments, engaged in enterprise management, business services, finance, insurance, sales.

2. Multinational corporations, foreign-funded companies, foreign trading companies in China or Sino-foreign joint ventures and other foreign-related business institutions and foreign economic and trade departments.

3. Enterprises and institutions are engaged in foreign-related business management.

4. Practical work of general business such as business operation, information processing, exhibition, marketing, advertising, brand sales and planning.

The major of business management is mainly to study marketing, merchandising, chain store management, business English and other disciplines. It is a new major opened in recent years for the rapid development of the domestic chain industry, which is mainly for chain management - store management. The learning span of subject knowledge is very large and complex, but it is also a must-learn.

It basically includes the main disciplines of several major majors, such as marketing, logistics management, human resource management, quality management, law, economics, and business English.

In terms of its prospects, it is an emerging profession with great potential. Because the development of China's chain economy has only been 10 years, in China, it can only reach the status quo of local scale. In foreign countries, such as Wal-Mart, Carrefour, KFC, etc., their chain stores have spread all over the world, and the weight of the world economy in which they are located is also increasing.

Although the retail industry in China has a long history, it has not reached the scale of the whole world, or even the whole country. There are a few more famous ones in China, such as Gome, Suning, and Xinyijia.

This discipline has been in existence abroad for a long time. In recent years, the state has set up a chain management association, which is to let it drive and guide the correct and orderly development of China's chain management enterprises.

The rapid development of the chain economy in China shows that it has a magnificent future, and I expect it to be as popular as the IT industry in the 80s.

Business management refers to a kind of management science that masters the basic theories and specialized knowledge necessary for the major, has strong practical ability, all-round development of morality, intelligence, physical and aesthetics, can engage in business work, and has a certain practical work ability and analysis, research and innovation ability.

In the demand research, we analyze the demand for business management professionals in the new century for social and economic development around the specialization of management activities. Reform and opening up have transformed management activities from appendages of administrative orders under the planned economy into systematic and specialized complex activities, and have set multifaceted and high-level requirements for the training of managerial personnel. There is a general hierarchy in management activities, and the management business of the operational, middle and strategic layers needs to cultivate different professional management talents.

According to the analysis of the current situation of China's industrial development and enterprise management, it is believed that the professional education of business management should still focus on cultivating middle and grass-roots management talents, and graduates can be used as reserve talents for positions such as business supervisors and department managers in real work, and be competent for these jobs through a period of adaptation and training. With the development of the knowledge-based new economy and industrial upgrading, the demand for comprehensive strategic management talents and new operational management talents who can adapt to team work will increase accordingly.

A business representative is the equivalent of a sales representative.

It's just that the name sounds better.

Specifically, it is to contact the business and be in charge of sales.

As an important branch of management, business management is a highly applied discipline. It is based on the management of business management includes many fields, and the secondary majors under it have their own characteristics, mainly including business management, marketing, accounting, financial management, human resource management, tourism management, etc.

The courses offered include computer application, e-commerce basics, management, chain enterprise store operation management, statistical principles, marketing principles, market research and **, database principles and applications, human resource management, consumer behavior, business negotiation, business etiquette, speech and eloquence.

The business management major cultivates students who meet the needs of China's socialist modernization, adapt to the new requirements of domestic and foreign enterprises for talents after China's accession to the WTO, master the basic theories and specialized knowledge necessary for the major, have strong practical ability, all-round development of morality, intelligence, physical and aesthetics, can engage in business work, and have certain practical work ability and analysis, research and innovation ability.

Business management mainly studies economics, ** and management theory, students need to have the ability to analyze, evaluate and interpret data, coordinate and organize people and tasks, as well as business planning, organization, guidance, control and business decision-making skills related to business organizations. For example: identification of market opportunities, product development, pricing, and wholesale of products.

Business management mainly learns computer applications, e-commerce basics, management, statistical principles, marketing principles, market research and so on.

Business management major refers to the discipline of cultivating senior technical application professionals who master economics, management theories, have strong business management practice ability, and engage in various business management practices in various business institutions and enterprise units.

The main courses are Basic English, Professional English, Oral English, Foreign Trade English Correspondence, International**, International Finance, International Practice, Marketing, Finance and Finance, Fundamentals of Accounting, International Settlement, Money and Banking, International Marketing, International Economic Cooperation, International Business Law, Negotiation and Skills, Market Research and Public Relations.

International business is the science of cross-border transactions that meet the needs of individuals and organizations. This definition has two meanings: first, international business studies cross-border activities; Second, international business studies the commercial economic activities carried out by countries, enterprises or individuals for the purpose of economic interests, rather than non-commercial transnational economic activities (such as the state's foreign economic aid).

Non-commercial economic activities are not within the scope of international business.

International business is a young comprehensive and interdisciplinary marginal discipline that began to develop in the 50s of the 20th century. It covers a wide range of disciplines and has a lot of overlap with other disciplines such as economics, management, anthropology, sociology, organization and psychology.

The essence of international business is "cross-border", and the most basic international business activities are cross-border economic transaction activities. The main object of international business research is multinational corporations. A multinational corporation is an enterprise that has established branches or subsidiaries in two or more countries to carry out cross-border production and business activities.