When to open online games When to close online games

Online gaming is not going to be closed because it has become a part of our daily lives. Moreover, online games also solve the employment problem of some people. And the most popular metaverse concept at present is also related to games.

The main thing is that there is demand in this market, so if you say you want to close it, it will definitely be impossible for a while, because the demand in this market is very large.

The player utilization rate on the first day of the server is the highest, and this group of players can enter the game as soon as possible and get full play. Day 2 and Day 3 also have a chance that Premium players will surpass Day 1, but their utilization is already a bit worse. We should maximize the value of each player who enters the game.

Players need time to learn and explore after entering the game, and if the server is opened at night, the learning and exploration time of this batch of users will be virtually compressed, which will lead to the congenital deficiency of players on the first day. For example, if the server starts at 20 o'clock in the evening, players are familiar with and understand the game, and it only takes 4 hours to go deep into the game, and many designs in the game will be reset at 0:00.

The best pace of server opening

Work notice: Inform relevant colleagues in advance of the (server, business) service launch date and the expected number of people on the server, and everyone needs to prepare the work content in advance. Based on the current and historical number of users, it is estimated whether to prepare new servers in advance.

After several server tests, different types of games can find their own server opening rhythm.

Aside from the new additions, when the number of old players is stable at 800 (imaginary number), the ARPU value per DAU day is 50 currency.

When the number of veteran players stabilizes at 1000, the ARPU is 70 per DAU day.

When the number of veteran players stabilizes at 1300, the ARPU is 60 currency per DAU day. For the above data, when the number of old players is more than 1000, it is the best time to open a new server.

The ultimate consideration for server launch is revenue. Ultimately, game operators care about LTV, the lifetime value per player. Every player has a boring import cost and cherishes each cost.

In the past decade, the development and popularity of the Internet can be said to be rapid with each passing day: in the mid-90s, online games were only the preserve of computer experts and Internet elites, and for the general public, the Internet was still an invisible and intangible concept, but only a few years later, online games spread all over the world and were regarded as a "public nuisance" by some people.