What are the mental functions of trade names in consumer psychology?

In consumer psychology, there are many psychological functions of product names, first of all, it plays a suggestive role, that is to say, when we name a product, we will hint to everyone, after a glance, there is an urge and desire to buy, this is the ultimate ability expressed by that kind of hint, so I think under normal circumstances, the psychological function of the product name is very powerful.

The mental function of a product name in consumer psychology is to tell you what the product is, what the product is for, and how you want to use it!

The psychological function of trade names in consumer psychology: reflective properties, easy to remember, attention-grabbing, and inspiring associations.

1 recognition function, 2 memory function, 3 ** function, 4 protection function Cognitive goods, easy to remember, inspire association.

A name, term, mark, symbol or design that distinguishes products produced by different companies. (2) The process of consumers' psychological effect on the brand, that is, the cognitive process of the brand: the process of knowing, understanding, believing and accepting the product.

Cognitive function The primary mental function of a trade name.

Consumers are more and more inclined to personalized consumption, and the more expensive the fashion luxury, the more prominent this feature is, therefore, customized consumption came into being. Consumers like to customize their consumption, not just from what they own.

The primary mental function of the product name is cognitive function.

It refers to the role and influence of commodity packaging in consumer psychology. Its mental functions are: Instructional function.

Commodity packaging can enable consumers to understand the information sent by the manufacturer, and consumers can know what kind of goods are packaged and what they are used for through the perception of packaging, and can complete the process of receiving and understanding commodity information in a short time. Distinguishing features. Packaging can enable consumers to quickly perceive and distinguish products of different grades with the same utility, and clearly distinguish the origin, category, specification and capacity of the goods.

Convenience features. Strong and sturdy packaging can make consumers have a sense of security and convenience, convenient opening and closing of the packaging is conducive to consumer use, appropriate structure and amount of packaging is conducive to consumer carrying, strict packaging is conducive to consumer storage, the first information on the packaging is conducive to consumers to understand the performance of the product and master the usage or dosage. Aesthetic features.

Exquisite packaging can not only beautify the goods, improve the grade and value of the goods, increase the attractiveness, and promote sales, but also enable consumers to have a sense of beauty, get the enjoyment of beauty, and be cultivated by beauty. Imagination and associative features. Good packaging can not only truly reflect the shape and category of the goods, but also indirectly reflect the potential role of the goods, so that consumers can associate the advantages of the goods and imagine the convenience and enjoyment brought to their lives after watching the packaging.

Features that motivate purchases. The packaging of goods with a sense of the times, artistic charm and a sense of prestige can not only beautify the goods, make the goods have distinctive characteristics of the times, improve the status of the goods in the minds of consumers, but also attract the favor of consumers, arouse their strong interest in the goods and a strong sense of goodwill, and then stimulate the motivation to buy. In addition, the symbolic meaning of packaging can become a means of value-added for Shangxiang's crude products.

Good commodity packaging can play a role in advertising, which is conducive to establishing a good image of products and even enterprises in the minds of consumers.

Summary. Classification of attention: 1 Unintentional attention: Attention that has no purpose in advance and does not require volitional effort.

2. Intentional attention: Attention that has a predetermined purpose and requires volitional effort. It is a form of proactive attention.

3. Intentional attention: purposeful, conscious, and attention that does not require volitional effort.

The quality of attention mainly refers to the stability of attention, the breadth of attention, the distribution of attention, and the transfer of attention, and there is an essential difference between the two.

The classification and basis of attention in consumer psychology are similar to those of those.

Classification of attention: 1 Unintentional attention: Attention that has no purpose in advance and does not require volitional effort.

2. Intentional attention: Attention that has a predetermined purpose and requires volitional effort. is a form of proactive attention 3 intentional after-attention:

Attention that is purposeful, conscious, and does not require volitional effort. The quality of attention mainly refers to the stability of attention, the breadth of attention, the distribution of attention, and the transfer of attention, and there is an essential difference between the two.

I hope mine can help you.

Summary. Greedy psychology. Greed is human nature, greed is the devil, these companies take advantage of the greed of consumers, set up corresponding routines to defraud people of money, and do everything. As long as you have ever consumed, you must have fallen into the trap of discounts and free trials from various merchants.

Hello, dear Here is the answer I have compiled for you: Take advantage of the lead and envy the lead. People who love to covet small bargains have a strong desire to possess their brothers, and this desire for possession will produce a corresponding sense of satisfaction every time they get a small bargain.

Greed and rudeness. Greed is human nature, greed is the devil, these companies take advantage of the greed of consumers, set up corresponding routines to defraud the people of money, and do everything. As long as you have ever consumed, you must have fallen into the trap of rock silver grinding in the discounts and free trial activities of various merchants.

Herd mentality. Herd psychology is also called herd effect, and the "herd effect" is often used in economics to describe the herd psychology of economic individuals.