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If you want to start a business, can the second-class e-commerce make money? People in the industry tell the truth!
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Look at three points: product, platform and operation. The risk of follow-up products is low, the mainstream platform is stable, and the operation depends on the level, Guoxun information can be understood, especially in the category of clothing, shoes and bags.
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If the e-commerce industry does well, of course, it can make money, because now the society is an Internet society, and people's consumption methods have shifted from offline to online, so there are still many opportunities for e-commerce, but it is also necessary to choose the right industry and choose the right products, only in this way can you make money. In fact, the input and output of e-commerce are also proportional, and when considering e-commerce, there must be a certain amount of effort to be able to make money.
First, the cost of e-commerce.
First of all, from the cost of the e-commerce platform analysis, since we think of e-commerce, then we are certainly not the first person to eat crabs, there must be many people and many businesses began to engage in this road, for us to stand out in so many peers, we need to master a certain ability, or spend money on advertising, this is just one of the costs, e-commerce is not an overnight thing.
Second, the leap from quantitative change to qualitative change.
We say that e-commerce is not an overnight thing, because whether we are doing a platform or a product, if we want to change from quantity to quality, it takes a certain amount of time and energy, and this process is long for some people, so there are many people who give up in the process of change, so it leads to the final failure, so since we have decided to engage in e-commerce, to develop e-commerce, we must persist and work hard to do it, only in this way can we succeed.
3. Understand the rules of e-commerce.
The most important thing to do in e-commerce is to understand the rules of e-commerce. Let's take the simplest example. I believe that many people know about the platform, but there are so many merchants and so many products on the platform, how should we make our products stand out from these products, which requires mastering the rules of the e-commerce platform, and the rules of each e-commerce platform are different, so if we plan to make money from e-commerce, we must be patient and learn more.
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Now that the e-commerce industry is becoming more and more popular, many people choose to join this industry, and the e-commerce industry can really make money. Now, there are more and more e-commerce platforms such as JD.com, Tmall, Pinduoduo, etc. Consumers are becoming more and more convenient to shop, and they will choose to shop online, and the e-commerce industry can really make money.
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OK. Because there are a lot of e-commerce now, and many e-commerce companies make a lot of money, so the e-commerce industry can really make money.
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With the continuous development of the e-commerce industry in recent years, many people have invested in the e-commerce industry, which is a new business, and if the e-commerce industry does well, it will definitely be able to make money.
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The second type of e-commerce has sprung up from 15 years to now, it has been 5 years, 2015-2018, is the embryonic stage of the second type of e-commerce, 3 years to achieve 20 billion GMV, with the increasing improvement of the advertising platform traffic mechanism and market, in 2019, the second type of e-commerce ushered in the rapid development of the industry, and the GMV has exceeded 20 billion in just one year.
It can be inferred from this that 2020 is likely to be the first year of the outbreak of the second-class e-commerce economy, and the second-class e-commerce will usher in the peak in 2020!
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1. Product selection: what products are easy to sell? Just need products and consumption upgrade products!
Due to policy control, functional cosmetics, health care products and other rigid products are difficult to approve and pass, and most of the products that are now launched are consumer upgrade products, such as some practical products, such as fitness equipment, air conditioning fans, mobile phones, shoes, etc.
2. Open an account. Who do you want to open an account? You can find the general ** of the local delivery platform for delivery, and if necessary, you can go to the channel provider to open an account.
3. Purchase. In fact, the second type of e-commerce can effectively capture one: poor information, the products we want to put on the platform, in fact, can be obtained at a low level on 1688.
When the early advertisement starts, in fact, there is no need to buy, you can open the advertisement first, see how much consumption is a day, how many orders can be issued a day, according to the situation, it is too late to order and ship, if the effect is very bad, then immediately change to another product to continue to run;
4. Delivery. For the problem of delivery, because most of the second-class e-commerce is completed in the form of cash on delivery, it is very important to choose express delivery, but the choice of express delivery should also be selected according to the actual situation.
The second-class e-commerce sector has been crazy for more than a year, and a lot of people have been achieved in this year-plus, and a lot of people have also been killed, so everyone can choose the second-class e-commerce to try to break through according to their actual situation, which will definitely be a very good way. As long as you are willing to study with your heart and do it with your heart!
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There are the following dry goods content in the second type of e-commerce information:
What is the second type of e-commerce and how to do the second type of e-commerce.
How to select products for the second type of e-commerce.
The second type of e-commerce hot selling case.
Is the second-class e-commerce still good to do in 2019?
Second-class e-commerce, Guangdiantong, Moments, Toutiao and other channels, how to improve the sign-off rate of second-class e-commerce.
What kind of logistics is reliable for the second type of e-commerce?
The above questions can be answered in the second type of e-commerce information!
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The second type of e-commerce is different from well-known platforms such as JD.com and Tmall. The most iconic feature of the second type of e-commerce is that the link bottom of the direct order, single product sales, free shipping, cash on delivery, and not subject to the restrictions of various e-commerce platform rules, let's analyze how to do the second type of e-commerce promotion, e-commerce promotion and operation.
The first and second types of e-commerce promotion process
The second type of e-commerce is a self-contained independent product**, which is promoted through all channels that can attract traffic. The operation process of the second type of e-commerce promotion is roughly as follows: advertising account opening online, advertising creative production, reaching customers, purchasing behavior, and operating customers.
Second, the advantages of the second type of e-commerce
There is no similar competition in the second type of e-commerce, the customer sees the advertisement, is interested and enters your page, he only chooses to buy or not to buy, and there is no need to buy elsewhere. This is the biggest difference from traditional e-commerce, and it is also an advantage.
Although the closed loop of the second type of e-commerce is very important, it may also be a castle in the air, and everything in this system is built on a solid foundation: "selection" or "** chain"!**The chain is an integrated process that starts from supporting parts, makes intermediate products and final products, and connects seamlessly, which is especially important for large-scale enterprises, but for general second-class e-commerce, there is no need for such a large system.
Good commodities are the materials in the foundation, "selection" and become "explosive products", the most important and core key point of all "second-class e-commerce"!
Third, how to promote the second type of e-commerceLet's talk about the promotion method, the second type of e-commerce mainly relies on information flow advertising, and the general business will not operate it by itself, because a large number of advertising materials and optimization time, it is better to hand it over to a third party to promote. Now there are two kinds of third parties in the market, one is an advertising company, such a company is generally an advertising first-class business, and their profit method is advertising consumption, so there are many risks for businesses to cooperate with such companies, and often such companies do not understand the genes of e-commerce. The second is the effect operation company, this kind of company is specialized in the in-depth operation of a certain category, and this kind of company does not rely on advertising consumption to make profits, there are more abundant ways of cooperation, such as service fees, points, etc., the most important thing is that these teams focus on operation, and the natural risk is low.
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In my opinion, the prospects of second-class e-commerce are very good!
The second wave of buyers is young people in second-, third- and fourth-tier cities, who have risen from the popularity of domestic mobile phones such as OPPO and vivo, and the mobile Internet has sunk from first-tier cities to lower-tier cities. This wave of people has achieved an era in which micro-businesses sell goods with a monthly turnover of more than 100 million.
How can we do a good job in second-class e-commerce?
The selection of the second type of e-commerce is good, most of them are mainly based on the popular models, according to the current good products on the platform, first choose to follow or distribute, and after the production is stable, in the synchronous development of ** or find the extension of the popular model, in fact, this greatly reduces the early trial and error investment. In fact, most of the products that can be exploded by second-class e-commerce are based on the user group, and the crowd is more accurate and the conversion can be higher. I will use the platform [Multi-party Cloud] to check the sales volume, sales, and creative delivery of Luban products to help me choose products.
2.Ad serving.
Advertising should have a novel and attractive headline. Have the courage to try and make mistakes, only then will you know if it is feasible or not! In the placement, we need to make at least 3 or more creative titles, which should be eye-catching.
Bold and innovative trial and error, products without trial and error, one way to the black, it is impossible to succeed. The cost of trial and error is based on your own budget, as much as possible, and each advertising space is invested, and the data of each creative is counted in hours: **, clicks, costs, orders, and costs.
This requires specific changes to be made according to the characteristics of the platform, and it is necessary to understand the characteristics of the product in advance, as well as the characteristics of the active time period of the platform.
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The second type of e-commerce account opening WJSW is on the number 8064
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E-commerce account opening, the rest is your own pre-deposited advertising fees, look for Weixin, 894 in the front, 984 in the middle, 622 in the back
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For the second type of e-commerce advertising, look for Weixin, 1158 in the front, 47 in the middle, and 1290 in the back
Down-to-earth life with hope.
Rather than spend another life, but in addition to facing it bravely.
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