Take the color TV market as an example,Talk about how to analyze the industry and competitors

I don't think that's true.

First of all, from the analysis of the perfect competition industry, perfect competition is a kind of competition without any hindrance and interference of the market structure, its characteristics are: the degree of market concentration is zero, the entry is unlimited, the product is not different, and the supply and demand of the entire market is determined. --The market of the household appliance industry is relatively concentrated, and it is simply impossible to survive in the competition without a considerable scale; If you enter the home appliance industry, there are also certain technical obstacles, and there are also relevant industry qualification restrictions (such as product safety certification, CCC certification); Manufacturers can also improve their market competitiveness by changing the differences of their home appliances (for example, Nokia mobile phones continue to launch new products); When a new product is introduced, it is often quite profitable.

This kind of ** is not determined by the supply and demand of the entire market.

Second, I believe that the home appliance industry should be a monopolistic competitive market. The products of the home appliance industry are different, and the home appliance products of various manufacturers have many different models and specifications of products to meet the needs of consumers. Ad.

After-sales service. Product appearance design, etc., the competition is very fierce, which also shows that the products are different;

Third, the current home appliance market has attracted many enterprises to enter due to its relatively high profits, and the supply of more enterprises has increased significantly, while the increase in demand has not been so fast, so many enterprises compete for a limited market, and the war is inevitable. The result of this kind of competition must be that a large number of enterprises go bankrupt or be merged, and several large-scale household appliance enterprises will be formed in the country (such as domestic household appliance enterprises: Haier, Midea, and Gree), but there are not a few enterprises, nor a few, so it can be determined that this market is a monopoly competition market.

Even if the monopolistic competition market is formed, the competition between enterprises for their own interests will inevitably exist, and sometimes it is quite fierce. The result is that the market of monopolistic competition has become a market of low profits. Consumers benefit.

I think the home appliance industry is a differentiated oligopoly market, and the products they produce are different. The reason why it is not a monopolistic competitive market is because of the monopolistic competitive market, one of its characteristics is the small scale of manufacturers.

China's color TV industry is an important component of China's electronics industry, and it is also an important area in China's manufacturing industry. In order to develop China's color TV industry to a new height in the world,We need to start from the following aspects:

Technological innovation: If China's color TV industry wants to occupy a place in the international market, it must have advanced technology and innovation capabilities. At present, China's color TV companies have made great progress in key technologies such as LED, OLED, HDR, and 4K, but they still need to continue to carry out technological innovation and improve the technical content and added value of products.

Brand building: Brand is the core of the competition in the color TV industry. If Chinese color TV companies want to win the trust and recognition of consumers in the international market, they must pay attention to brand building.

It is necessary to strengthen brand marketing and publicity, improve brand awareness and reputation, and let Chinese color TV brands go to the world.

Industrial upgrading: As consumers have higher and higher requirements for quality and service, the color TV industry also needs to be continuously upgraded. China's color TV enterprises should strengthen cooperation with leading merchants, channel providers, marketers and other links, improve the efficiency and added value of the entire industry, so as to achieve industrial upgrading.

Internationalization strategy: If Chinese color TV companies want to succeed in the international market, they must formulate an internationalization strategy. This includes understanding the needs of the international market, establishing international marketing channels, and improving the internationalization level of products.

At the same time, it is also necessary to strengthen cooperation and exchanges with internationally renowned color TV enterprises, and learn from the international advanced management experience and technical level.

To sum up,In order to develop China's color TV industry to a new height in the world,It is necessary to continue to carry out technological innovation、Brand building、Industrial upgrading and internationalization strategy and other aspects of work。 Only through continuous efforts and innovation,China's color TV industry can occupy a larger share in the international market,Achieve higher development。

So for China's color TV industry,The retail volume of the market and ** have declined sharply,So what has color TV been replaced? For this color TV,In this era,Then it is replaced by a lot of electronic products, then the first is that the current smart phone can completely replace the role of this TV,And smart phones can watch all kinds of TV series,It can be said that the role is much more than this TV,And even if the screen of a smart phone is not as big as a TV,Then there are tablets,There are also laptops,All kinds of electronic products, So the use of these electronic products is much more than this color TV,So it is normal to be replaced by electronic products,Of course,It is impossible to completely replace the role of this color TV <>

Of course, color TV still has a certain role,After all, a family needs to have a TV in the living room,Because when you eat together at home, you may watch TV together,Then the role of color TV is reflected at this time,After all, there must always be a big TV in a family in the living room,In this way, the living room of this family is complete,If there is no color TV in the living room of a family,What does this look like,So color TV still has a certain effect<>

Of course, the current color TV is also gradually progressing,With the development of this era, it has also developed rapidly,The previous color TV may just be a very large TV,Then the current TV can not only be used for **TV series,You can also play games,Do all kinds of gymnastics,There is also Internet access,Then the current TV has become a network TV <>

In general, the reason why this color TV will be replaced,It is also because of the development of this era,Because of the development of this era,The emergence of all kinds of electronic products,Their role is basically much more than the role of this color TV,Then the role of color TV they have,But the function they have is not possible to do color TV,Naturally, it will replace color TV。

Answer:Color TV has been replaced by computers、Mobile phones、Projectors,Now computers、What movies are in the mobile phone、What news is there,And as long as the news happens,The mobile phone will be the first to receive it,Local station、** mobile phone is available,So it's better to buy a TV than to buy a good mobile phone,So with a mobile phone,Computer,Projector,Many people don't want TV。

Color TV is now replaced by computers and mobile phones,Intelligent,You can watch anything,Everyone will not easily turn on the TV。

Color TVs have been replaced by more portable products such as mobile phones, platforms, and computers, because young people prefer these portable products, and color TVs have been rarely used.

Intervention in wonderful movies has been replaced by projectors,Nowadays, the development of color TV is not as good as projectors,And many families choose to use projectors,Not only because it is convenient and small, but also does not take up space,**It is not particularly expensive,And it is particularly easy to maintain,It is also loved by many young men and women。