Pactera and Yusys Yicheng

The predecessors of Pactera Technology **** were Pactera Information Technology **** and HyperSoft (International) Group Corporation, both of which are software outsourcing service providers. On August 11, 2012, VanceInfo and HiSoft announced a merger, according to the merger agreement signed by the two parties, the two parties** will merge on a 1-for-1 basis, and the shareholders of the two companies will each hold approximately 50% of the shares of the new company after the merger, and the original HiSoft** will remain listed on the NASDAQ Global Select Market. After the merger, the Chinese name of the company will be "Pactera Technology ****" and the English name will be "pactera".

On October 17, 2013, Pactera was acquired by a consortium led by Blackstone for $100 million.

Yusys Yicheng Technology Co., Ltd. [NASDAQ: YTEC] is the first Chinese financial information technology service provider listed on the NASDAQ in the United States, and is also one of the largest and most influential enterprises in China's financial IT industry.

On December 28, 2012, Yusys Yicheng was officially delisted from the NASDAQ.

Headquartered in Beijing, China, it has more than 3,000 employees and has set up subsidiaries and representative offices in 18 cities, building a nationwide service network for customers.

It's the same company, there is no corporate culture, corporate culture is money, employees are basically the lowest welfare in society, outsourcing industry, if there is no outsourcing project for personnel, then you can out.

Taboo precautions for company naming The name of a company affects the development and achievements of the company from all aspects, so it is important not to be blind when naming the company, otherwise it will cause immeasurable losses to the company's operation. From a certain point of view, a good company name is a good advertisement for the company, and no other work is required, just calling the company's name can play a significant positive role in the company's publicity. The following is a summary and summary of a few misunderstandings that are easy to get into when naming a company and the necessary conditions for a good company name.

Taboos and precautions for company names.

1. Five misunderstandings of the company's name a. The company's name is taboo and the meaning is obscure: the implication is that the voice is too profound and others can't understand it. Just like choosing a cold word, although the meaning is good, no one understands it, and no matter how good the meaning is, it is meaningless.

b. Inauspicious: The meaning is inauspicious, which is a taboo in commercial naming. Because it not only makes the owner of the name have bad associations, but more importantly, it will affect the acceptance of the subject by others, whether the subject is a person, a company, or a commodity.

It is said that there was a war between the sales of "brandy" (France) and "whisky" (England) in Hong Kong. As a result, more than 4 million bottles of "brandy" were sold, but only 100,000 bottles of "whisky" were sold, which was only a fraction of the "brandy". After investigation and analysis, the problem lies in the Chinese translation of "whiskey".

Even Whisks are afraid, who wants to buy them? c. Partial words: The trademark name is for consumers to call, should take into account the popularization of the word, some people use the cold word to take the name, is to think that whether to take out a good name depends on whether to choose a good word.

Therefore, when it comes to naming, the first thing that comes to mind is to turn over the "Kangxi Dictionary". As everyone knows, the reality is the opposite. d. The company's name is taboo and polyphonic:

It is named after polyphonic characters, and there are two names.

1.It cannot be the same name as a company in the same industry in the same region.

In the same region and industry, a company name can only appear once, so when the company name is named, it must not be repeated with the name of other companies.

2. The company name cannot contain numbers, pinyin, foreign languages, and special characters.

The company name can only use Chinese simplified, including numbers, pinyin, foreign languages, and special characters, which is not allowed at present.

3. Do not infringe on the trademark of a well-known company or confuse a well-known company.

Well-known companies have their own promotion effect, and if naming a company infringes on a well-known company, such behavior is not okay.

4. Celebrity font size cannot be used.

If the name of the entrepreneur is the same as the name of a celebrity, and then use this name when giving the name, it is not possible, if the name of the entrepreneur is not the same as the name of the celebrity, it is just a very ordinary name, so you can try to use this name as the company name, and whether it can be registered as the company name in the end, it depends on the results of the feedback from the Industrial and Commercial Bureau. Teacher Gao Chengqian's expert introduction: Lecturer of Chinese Culture Invited Lecturer of the School of Continuing Education of Zhejiang University.

A few things to keep in mind when choosing a company name.

Hua name***: 1. Will the pronunciation be very smooth and easy to remember (one is called "Feilong", the other is called "Ding Yu", which one is easier for you to remember?) )

2. It will not be confused if it is not similar to other company names (there are "Fulin", "Yonglin" and "Qinglin" on the same street, so isn't it confusing?) )

3. The artistic conception of the meaning of the word is beautiful and in line with the company's image (is the artistic conception of "Chanel Company" very suitable for its gorgeous corporate image?) )

4. It is easy for foreigners to pronounce and express in English (e.g. "Vena Company" can be translated as "Vena Company").

5. Will the name and the image of the industry make people feel contradictory (the company name is "Shengwen", but the products sold are fitness equipment, which makes people feel very contradictory).

6. Within a second, people will immediately know what the goods are selling (such as "Cihang Company", "Puji Company", it is easy to associate Buddhist supplies).

In general, the company's product naming methods appear in three forms:

External solicitation: Like Shengbao Company, it has "generously" donated one million yuan to recruit the world's best players to name its company, and successfully opened up the popularity of the new company.

Advertising Agency: Conceived by a number of creatives, with wisdom.

Name company: In foreign countries, manufacturers will find a professional company to plan when choosing a name. In these professional naming companies, most of the human brains are completely replaced by computers, such as the British global naming company, which has a turnover of more than tens of millions of dollars a year.

Branches are located in Tokyo, New York, Migan, Madrid, Seoul and other places.

The price of choosing a computer name is definitely expensive: if you only market domestic brands, one is 30,000 US dollars, and if you market international brands, it will cost 50,000 to 100,000 US dollars. In the professional computer naming company, there are really "hidden dragons and crouching tigers", there are linguists, writers, computer experts, actors, parliamentarians and some ghosts with particularly outstanding imagination.

As a result of collective efforts, there is often a blockbuster brand that emerges.

In Japan, well-known companies such as Shiseido Cosmetics, Sony, Calpis, NEC, Fujifilm Soft Film, Panasonic and other well-known companies have successively asked computer naming companies to come up with "enthusiastic" names for them!

1. Will the pronunciation be smooth and easy to remember?

2. It will not be confused if it is not similar to other company names.

3. The artistic conception of the meaning of the word is beautiful, in line with the company's image.

4. Foreigners are easy to pronounce and express in English.

5. Will the name and the image of the industry feel contradictory?

6. Within a second, immediately let people know what the product is selling.

In line with the company's industry and corporate culture, the perfect combination of word sound, word meaning, and word shape to achieve aesthetic unity.