Why are mini programs becoming more and more of a trend? How many merchants are using Mini Programs?

1.R&D costs are relatively low.

Compared with traditional apps, WeChat Mini Programs are simpler and faster in terms of R&D difficulty and R&D, so the investment is relatively much lower, which also brings greater profit margins and saves a lot of costs for enterprises.

2.No need to come down, it's within reach.

For users of applets, users store a large number of apps in their mobile phones to occupy mobile phone space, a small program that does not need to be brought down, and can be used at any time undoubtedly brings users a better experience, no need to worry about traffic problems, and do not need to care about occupying the storage space of mobile phones, users prefer such a convenient and fast experience mode.

In recent years, there has been a new word in the online promotion industry, "landing" and slowly "landing" has become a standard for online promotion, large and small Internet companies, are thinking about how to make the promotion more grounded, can really solve customer problems, so as to make the company bigger and stronger, in line with the development of the times WeChat has also launched a new function, this function has actually been online before, but it is not very mature, and the application range is not so extensive, but after a series of development and repeated scrutiny, Mini programs have also been applied to the promotion of enterprises, becoming a more down-to-earth promotion method.

Wide range of users.

Low pitch costs.

Low development costs.

Because of the benefits, in order to make money. So it can be analyzed that the market prospect is really good.

In the threesome MOOC, there is a special class on the development of small programs.

Mini program is an application that can be used without **installation, it realizes the dream of "at your fingertips" of the application, and the user can open the application by scanning or searching. It also embodies the concept of "use up and go", and users don't have to care about whether they install too many apps.

In general, it is "no installation and uninstallation, ready to use." ”

For developers, the threshold for the development of Mini Programs is relatively low, and the difficulty is not as high as that of APP, which can meet the needs of simple basic applications, and is suitable for the conversion of offline stores of life services and low-frequency applications that are not just needed. The Mini Program can realize seven functions such as message notification, offline code scanning, and *** association. Among them, through *** association, users can realize the mutual jump between *** and Mini Programs.

Since there is no entrance to the applet.

Store drainage: online and offline traffic are converted to each other.

User experience: Scan the code and click on it to see and use it.

Examples of monetizing through Mini Programs:

**The characteristics of the Mini Program are usually as follows:

1.Reduce operating costs.

Although there are many mature large-scale e-commerce platforms, it often costs a lot of money for enterprises to settle in such platforms. Because, entering this kind of platform not only needs to pay a settlement fee, but also needs to be charged 5%-20% commission by the platform if no order is completed after that. The Mini Program is the platform of enterprises and merchants themselves, so the orders transacted in the Mini Program do not need to be taken commissions, so that enterprises and merchants can greatly reduce their operating costs.

In large-scale e-commerce, if an enterprise wants to obtain traffic, it can often only rely on the allocated traffic. And the already small amount of traffic often needs to be divided by thousands of stores. Unlike Mini Programs, Mini Programs allow enterprises to "take the initiative" to acquire customers.

For example, a business can bind a Mini Program to a binding and then get traffic through a tweet. In addition, you can also acquire customers through nearby Mini Programs and rich marketing plug-ins that come with Mini Programs.

3.Users use it frequently.

I believe that most people will not brush ** or Jingdong several times a day, so that no matter what kind of ** activities enterprises do, they often cannot reach customers. But the Mini Program is different, the Mini Program is based on WeChat, and WeChat is currently the most used social software. Therefore, people will open WeChat from time to time every day to see if there is any latest news.

No need to install and uninstall, open and use, use and go, rich entrance scenes, users can reach it, the drainage effect is good, the user experience is good, and the use is relatively smooth.

Advantages of Mini Programs.

No need to install, just open and go. Save traffic, save installation time, and do not occupy the desktop.

Features of the Mini Program**:

1. Improve user experience.

Whether it is an online or offline enterprise, WeChat Mini Program can provide users with convenient services and make users refreshed. Experience the convenience brought by the development of information technology. Eliminate all kinds of formalities in the traditional transaction process and reduce the occurrence of errors. More intimate service.

2. Better connection between online and offline.

Whether it is an online or offline business, if you want to make money, you must have traffic. Through WeChat Mini Programs, online traffic can be directed to offline, and offline traffic can also be directed online, making it convenient for users to connect and the probability of consumption and shopping will also increase.

3. Faster brand communication.

Whether it is an online or offline enterprise, brand communication has always been a competitive bargaining chip in the industry for a long time. The WeChat mini program is a convenient sharing channel and a natural billionaire living activity backed by the WeChat ecosystem. Through the existing more than 60 entrances of the WeChat mini program, reasonable marketing management methods are used.

1.Location features.

WeChat Mini Programs** are especially loved by many brick-and-mortar merchants, and WeChat Mini Programs** have a certain LBS positioning function. Through the use of this function, the merchants of the physical store can let the surrounding potential customers come to the physical store for consumption through the nearby applet, or enter the online ** system of the merchant to purchase products and service agreements. In this way, the influence of the store will be greatly enhanced, and through the nearby mini program, the merchant can greatly improve the coverage of the store and bring more customer traffic to the physical store.

2.Special promotional features.

The marketing and promotion function of WeChat Mini Program** is an important part of the business in the building materials Mini Program. At present, the more popular and effective ones are grouping, seckill, bargaining, etc., which not only provide users with discounts, but also allow users to actively share the activities with their friends, so as to attract more users to the mini program**. The WeChat applet system has its own online marketing promotion and marketing activity model, and its marketing center not only has the basic ** mode such as full or full of goods**, coupons**, etc., but also according to the membership level grading**, support store push marketing and other special functions, online promotion channels are wider, and can better improve the user order rate and repurchase rate.

3.Open up the supply and marketing platform.

In order to efficiently increase the sales of products, enterprises can establish a distribution model on the basis of WeChat applet** to obtain more distributors in a fission way, so as to increase the sales of products faster, and also make the spread of products more extensive, so that information can be transmitted in a more timely manner, and the circulation of goods can be reduced, bringing benefits to merchants and consumers.

In 2018, it has been a whole year since the WeChat Mini Program was launched, and the progress of connecting offline has not yet been on the fast track, except that McDonald's, KFC, Pinduoduo and other large-scale companies have been operating, and there still seem to be very few small and micro enterprises using Mini Programs. In the communication of offline merchant companies, the following reasons have been found that small and micro businesses have been holding a wait-and-see attitude towards Mini Programs.

First, the traditional service model has declined seriously, consumers through the baptism of e-commerce and O2O in recent years, the demand for products and services is getting higher and higher, and most small and micro businesses are unable to upgrade hardware and services in time, resulting in a decline in the number of customers, coupled with a significant increase in rents and personnel wages and benefits. Many small and micro businesses rely on old customers to barely survive. has no intention of running a business, and is also half-aware of the mini program, and continues to wait and see.

Second, I invested too much in the network before, and it didn't work.

After a few years of doing *** in the same city and a certain network, one is better than the other to say that the effect is better, here to pay 8000 there to destroy which 10000 received very little effect, resulting in many businesses as soon as they hear the network marketing is the same.

Third, they are all troubles.

Ten years ago, you missed it, and now you can't miss it anymore, and you can make a fortune early. "As we all know, mini programs are very popular now, and all walks of life are making small programs, and small programs have become the sweets of the whole Internet. All kinds of development and first-class platforms are uneven, so you must pay attention when choosing.

Many small and medium-sized business owners reported that some companies claimed to be "Tencent partners or authorized parties", and held information sessions in hotels to promote the registration and development of so-called "mini programs", and then charged tens of thousands of yuan. In 2017, all kinds of marketing groups were busy, whether they used to sell health care products or engage in the Internet, all turned to the small ribbon Yulu program to sell, and used the information gap to sell the name of the small program that could have been registered for free. As a result, a large number of merchants were deceived.

In 2018, with the continuous growth of the activity of small programs of large and medium-sized merchants, the strength of small programs has been increasing, and the new "nike extra point shoebox" in WeChat "Jump" has attracted the attention of netizens. When the ad appeared in such a heart-pounding "swipe-level" mini game in an innovative form, users had to stay for a few more seconds in order to get extra points, prolonging the effective time of the stupid ad display, helping "Nike React" reach hundreds of millions of users and quickly increasing popularity, which did not affect the game experience, and prompted consumers to look forward to the appearance of the "Nike Bonus Shoebox" in order to get more points. In 2018, small and micro businesses will continue to deploy the mini program market.

1. The change of people's consumption habits fundamentally determines the transfer of the consumer market. With the upgrading of the consumer market, mobile terminal consumption has gradually become a national consumption scenario. Each of us knows this

Now when you go out to take a taxi, nearby attractions, late-night chopping, and night supper takeout, which is not done on the mobile phone? Our dependence on mobile phones has long been not just about browsing and paddling on the Internet, but also in the direction of more practical food, clothing, housing and transportation. So many mobile phone users, so many WeChat users, and such a big market, of course, must be used.

2. Rapid drainage of offline and online traffic has opened up online and offline service capabilities for merchants. This should be combined with the use scenario of the applet, the applet has opened the nearby function, such as the nearby function of Meituan and Dianping, search for the vicinity, and a large number of merchants will be delivered to you. This breaks through the physical space limitations for each offline business, expands the contact points with potential users, and if the customer places an order through the applet, it directly realizes the offline to online Yundong drainage, which is much easier than the traditional ** drainage, and the relative promotion cost is also low.

3. Convenience in payment and settlement. The Mini Program is rooted in WeChat, which has formed a great natural advantage, that is, WeChat Pay - the huge foundation of WeChat Pay, which allows merchants to save the development cost at the settlement end, and can realize the one-stop ordering and settlement in the closed-loop ecological environment of WeChat, which is really incomparable.

4. The Mini Program is so powerful that merchants can't ignore it. In the process of our own Mini Program building services, in fact, not only the consumer merchants in these service industries want to build Mini Programs, but also some traditional industries also hope to quickly realize their own Internetization through Mini Programs, such as manufacturing enterprises to establish their own Mini Program official websites and Mini Programs. Those who have a deeper understanding of the Internet + will transform the Mini Program into their own business tools.

For merchants, it is a new traffic channel, a new bright spot for existing businesses, and a rapid expansion of independent business.

For the platform, the Absolute Late Bureau cultivates everyone's habits and is a win-win situation for both parties.

Nowadays, the threshold and cost for offline merchants to develop Mini Programs are no longer high, but the reshaping of people's shopping methods by Mini Programs can reawaken the vitality of physical stores. Offline stores can not only allow consumers to enjoy a richer product and service experience, open up a new entrance to shopping scenes, but also allow long-tail offline traffic to gather online, so as to realize the mutual gain of online and offline, and form a complete industrial chain of traffic-conversion-fission-recall.

The emergence of WeChat mini-programs is a very good tool, and he has developed a new promotion plan. Why is WeChat Mini Programs popular? There are three reasons for this: simplicity, lack of space, and strong data and user support.

Make good use of this new tool, which will be a good helper to attract fans quickly and at low cost. So in addition to mini programs, how should we promote them at low cost? The methods are:

Community promotion, community precipitation, community user word-of-mouth, find self-promotion with a similar number of fans. Don't worry about how broken and low the article you write, as long as you dare to write it, people will dare to read it. It fully shows that the Chinese people have a great demand for value, in addition to the spiritual pursuit of material life, more importantly, the demand for the spiritual pursuit of value.

The popularity of WeChat applets, perhaps even the founder Zhang Xiaolong did not expect, this is just a small tool that is convenient for everyone to improve user experience, but in terms of its current development trend, WeChat applets are not only so simple, WeChat applets give everyone a lot of opportunities, everyone seems to think that this is another wave of dividends after WeChat, of course, it does not rule out the hype of the major **, but in any case, we still can't erase the benefits that the applet brings to us!