How to Find Effective Amazon PPC Keywords?

1. First of all, know the industry and category you are selling.

To do this, you need to know: the basics of the users who search for and use these products; Most searches occur during the time of day; people's demand for products; People's complaints about the product.

2. Next, you need to use some tools.

Without using tools, you may not be able to brainstorm keywords on your own. On the one hand, you might be missing out on a lot of really competitive stuff. Tools, on the other hand, can help streamline the entire process, saving you time and effort.

You'll find a wide range of keyword research tools, ranging from free to expensive paid versions. Free software, while reliable, tends to limit the amount of data you can access, while paid software provides much more data. It's up to you how you choose, but here are some of the more popular tools on the market:

Google Keyword Planner. It's free and can be used directly, but you'll need to set up a Google Ads account first. The good thing about this tool is that it is aimed at PPC active users.

keyword tool。Above the tool's search bar are tabs where you can choose which market you want to do keyword research for, as well as a drop-down menu on the right to select a language. Once you enter your keyword, it will take you to another page that shows you all the suggested keywords.

amz tracker。This is a paid tool (7-day free trial). Not only does it help you find profitable keywords, but it also lets you track your competitors so you can react immediately when they make noticeable changes.

amzscout。Another paid tool is that you can choose between a monthly or lifetime subscription, while it also has a free trial. It allows you to see keyword rankings, pages, positions, and competitors, as well as how the keyword has changed over time.

merchantwords。This periodic table-like style keyword search tool, which supports monthly or yearly subscriptions, gives you access to regular searches in terms of volume, seasonality, and depth of regular searches; Reverse ASIN lookup with competitor data; the ability to create collections; Present a year's worth of search history; keyword multiplier; and real-time product data directly from Amazon's first-page search results.

semrush。It's also a paid tool, but it's well worth it no matter which subscription package you use. Not only can you dig for keywords and competitor information, but you can also track the entire domain.

It's actually very simple, you just have to think about it carefully, and you can find keywords.

This can be vigorously pursued in related aspects, and it should be possible to find it.

You can look for Amazon on the browser and try it, how do you know if you don't try it.

I don't know how everyone collects keywords, a seller who is interested in his own product will be more accurate in grasping the keyword than a seller who is not interested in his own product, and this is why in terms of product selection skills, it is recommended that you choose the product you are interested in. Because of the interest in their own products, they can help sellers have a sufficient understanding of their products and the potential consumption of their products, and behind this understanding, they can find more keywords suitable for their products. How does Amazon find the best keywords for you?

After having the initial product keywords, sellers can use tools to expand to more product keywords, of course, in the face of these keywords, sellers need to sort out and analyze these keywords, and these words can be grouped according to the purchase probability.

For the problem of purchase probability, sellers need to have a full understanding of consumers, know what they think when searching for these words, whether it is a basic understanding of the product, or the purchase of the product.

The third step of Amazon PPC advertising optimization is to optimize the delivery process.

For non-local tyrant sellers, it is very important for their product advertisements to be displayed at what time, for which sellers need to know when their potential users are mainly searching, seize this time to display our ads, which can better help increase the sales of our products, of course, in other times sellers can lower our advertising bids, in order to help save costs, but also let our advertising have a continuous process.

How to find effective Amazon PPC keywords

For PPC placement, it is also important for sellers to have a detailed understanding of their products, so that they can help themselves find keywords that are more suitable for their products, rather than blindly placing those words that engage in search volume;