More than 10 brands have entered young household appliances in 5 years, why can the commander be t

Whether it is the concept of consumption or the ability to make purchase decisions, today's young people, especially Internet natives, have grown upThe main force of consumptionCrowd. Only when the brand is eternally young can it be more in line with the consumer group and output products that are more in line with the consumption habits of young people. <>

The rejuvenation of the brand is by no means a superficial content form, but a multi-level communication with young people at the level of product demand and user channels. In fact, for the specific scenarios of specific users, it is the law of successful Internet enterprises to create explosive products with an immersive experience, and it also coincides with my theory of re-innovation entrance - grasp the pain points and needs of users in different scenarios, tie up the user's mind, form product potential energy, and finally create an entry-level product.

Through a period of interaction with the young community, it successfully penetrates the interior of young people, and then drives the brand's young image to land. In my opinion, this is an extremely successful brand marketing campaign, and it may also bring new methods and ideas to other brands. <>

The structure of consumer groups has changed, and brand rejuvenation is the only way; According to the Boston Consulting Group, China's consumer market will increase by trillions of dollars in the next five years, and 65% of the contribution will be brought by the post-80s, post-90s and even post-00s.

This shows that the current main consumer group has changed, and young people who are full of labels are gradually becoming the main force of the consumer market, which forces the market to find a way to win over these young people. <>

The new consumer groups represented by the post-90s and post-00s have different consumption concepts and consumption methods than the traditional consumption concepts in our impressions. Even luxury goods, a traditional "non-young" FMCG category, are undergoing a "younger" change. It is in this context that "rejuvenation" has become a theme on the desks of many brands.

to".Pioneer of light fashion home appliancesAs a new generation of young brands, it has been committed to creating a simple, relaxed and comfortable lifestyle for young users who want to have a quality life and are unwilling to pay too much cost.

This is because he is now supporting the footsteps of young people and is very fashionable.

Because it's good value for money. And it looks beautiful and atmospheric.

Because young people just like this kind of home appliances, don't they, in line with young people's hearts.

Because of the advent of Internet-managed furniture, young people are very fond of this type of home appliances.

Because it often comes according to the preferences of young people, it captures the characteristics of young people.

This is because he has been correspondingly with young people to match their hobbies.

The main thing about this is to capture the point that young people like.

First of all, he understands the needs of young people, and secondly, he can be more in line with the trend of the times.

Commander Electric is a young brand with Haier Group's strategic layout in the context of the Internet. Commander Electric is positioned as the "pioneer of light fashion home appliances", and puts forward the brand proposition of "light fashion and leisurely life", and strives to create a fashionable, simple, leisurely and comfortable lifestyle for users.

Brand Journey. 1998: Founded Qingdao Lejia Electric Appliance **** and named the brand Commander; In the same year, the commander brand was launched.

2000: Qingdao Lejia Electric Appliance **** gathered designers from the United States, Germany and Italy to set up a global R&D team in the United States to develop simple home appliances for overseas development needs.

2002: Commander developed products according to the characteristics of overseas consumption, which were mainly sold to the mainstream markets of Europe and the United States, Germany, Italy, France and so on.

2008: The introduction of a number of favorable policies such as national household appliances going to the countryside brought about the rapid development of the household appliance market, and Rojia Appliances adjusted its strategy in a timely manner to lay out the domestic market.

2010: The commander successfully won the bid for national household appliances to go to the countryside, deeply cultivated the domestic household appliance market, vigorously expanded channels, and achieved double-speed development.

2011: With the advent of the Internet era, the needs of users are more personalized and fragmented, and the commander keeps pace with the times and establishes a new brand positioning and brand strategy.

2012: The commander seized the market opportunity, and with his strength and advantages, the whole series of products won the national "energy-saving products Huimin Project".

2015: The commander continued the brand positioning of Haier's Internet home appliances, and the brand value was as high as 10.7 billion yuan after being evaluated by the 9th China Electronic Brand Value Evaluation Organizing Committee.

2016: After the evaluation of the 10th "Dingdian Cup" China Electronics Enterprise Brand Value Evaluation Organizing Committee, the brand value of Commander Electric in 2015 was 100 million yuan.

Commander is a home appliance brand launched by Haier Group, and it is the third sub-brand of Haier after Haier and Casarte. Commander's technical support, after-sales service, etc. are the same as Haier's, the only difference is that Haier is now a mid-to-high-end brand, while Commander is just starting out, focusing on low-end and Internet-based customization.

Commander is one of Haier's brands.

Haier Group is now divided into three brands: high-end, Casarte, mid-range, Haier, and the brand for towns and young people is Commander (because the Commander brand is much cheaper than Casarte and Haier).

Haier Group (hereinafter referred to as Haier), founded in Qingdao in 1984, is a life solutions provider. The company started from the single production of refrigerators, and expanded to home appliances, communications, IT digital products, home furnishing, logistics, finance, real estate, biopharmaceuticals and other fields, and gradually transformed from manufacturing products to manufacturing a platform for makers.

The company's two major platforms, Qingdao Haier (****: 600690) and Haier Electric (****: 01169), aggregate a large number of makers and entrepreneurial small and micro enterprises.

Company name: Haier Group.

Foreign name: haier

Headquarters location: Qingdao, Shandong Province, China.

Business scope: household appliances.

Company nature: listed company.

Company slogan: Your wisdom of life, my wisdom of life.

Haier Commander and Haier are both home appliance brands under Haier Group,The difference lies in the following points:Design modeling:Haier Commander is a product produced in full accordance with consumer needs,Consumers are the "designers" of Commander products,And Haier will not have too many changes in appearance,The design is more solemn。

**Aspect: Haier is now a mid-to-high-end brand, while Commander is just starting out, focusing on the mid-to-low-end. For the crowd:

Simple, fashionable, applicable, quality", Haier is the "green concept". Extended information: Haier Group has a total of 4 brands:

Haier, Commander, Casarte, Yacoya. In addition to the above Haier and Haier commanders, there are also Casarte and Yakoya. Casarte, Haier's high-end home appliance brand, was established in 2006.

An international high-end home appliance brand inspired by Italian life, with artist appliances and embedded integrated kitchen appliances as its core product line. Adhering to the brand concept of "creating art home appliances, style life", each product interprets the trend of home appliance life art, and is committed to creating an elegant and exquisite style life for urban elites. Aqua, derived from the Italian word, originally means "water".

Aqua was born in Shiga Prefecture on the shore of Lake Biwa and is a high-end home appliance brand of Haier Group in the Japanese market. Relying on the glorious history of more than 50 years in the washing machine business of Sanyo Electric, the brand connotation is the pursuit of ultimate value.

There is a relationship of inclusion between the two. Commander is a brand owned by Haier. Over the years, under the leadership of Haier, the commander has changed a lot, both in terms of quality and appearance, and has made significant progress, and it has become more accepted by the public.

Commander is one of the many brands under the Haier Group. It is generally said that the commander is a customized home appliance brand launched by Haier in the Internet era, which can realize personalized customized home appliances. The commander is produced by Haier, the quality is as good as Haier, and the after-sales service is also in place like Haier.

Commander is a sub-brand of Haier's series of product marketing, such as Little Commander, Crystal Prince, Diamond Prince, etc.

The commander is Haier and Ri Rishuai

The commander is a low-end product customized by Qingdao Lejia, which is not equal to Haier home appliances.

I heard a friend in the industry say that the commander is Haier's newly acquired branch. I don't need to say much about the details, I believe consumers will understand!

Commander is Haier's series of product marketing sub-brands.

Dear,This statement is right,Commander Electric is a home appliance brand under Haier Group,It is Haier's customized home appliance brand in the Internet era,Commander through the virtual and real integration mode,Online (Internet)Quickly obtain users' personalized needs,Quickly meet user needs offline。 Using Haier's R&D technology advantages, and relying on the advantages of Haier Group's four networks (virtual network, marketing network, logistics network, and service network), the timeliness and perfection of product production, distribution and complete services are fully guaranteed.

With a simple business model and unique functional design, it is a new brand that is more in line with the needs of consumers in the Internet era! The target group of the commander brand is mainly young consumer groups who advocate individuality, fashion and simple lifestyle.

A good gas stove can make cooking more effective with half the effort, and here are the top 10 styles of gas stoves.

1. Boss JZ-58B1

The reference of this product is 2099 yuan, and it is equipped with a flame-out protection device, which makes it safer to protect users even in unexpected situations.

2. Haier JZT-Q203

The burner structure of this gas stove is enlarged, so that the gas and air are in contact more fully, and the flame is increased and safety is guaranteed.

3. Vantage BH838B

This product is aimed at the habit of Chinese families who like to stir-fry on high heat, and the design of the fire eye is more three-dimensional, which improves the combustion efficiency of gas.

4. Fotile FD21BE

This product has 136 multi-zone and multi-directional gas hole design, the fire eye is more three-dimensional, the heat conduction is more uniform, and the cooked food is more delicious.

5. Boss JZ-7B13

The multi-directional fire hole structure of this product makes the flame large but not chaotic when stir-frying, and even if the fire is larger, it is still along the bottom of the pot to ensure that it is heated more efficiently without waste.

6. Fire King JZY-523 X2

7. Boss JZ-9B32

The fire control of multiple ranks can meet the different needs of users.

8. Fotile JZY-JACB

The exterior is made of glass, which is corrosion-resistant and makes cleaning easier, so you just need to wipe it gently with a damp rag after use. The addition of explosion-proof film adds to the safety.

9. Boss JZ-56B0

This one is special because of the addition of a cleaning tray under the gas stove, which is easy to clean even if the soup boils and overflows.

10. Fotile JZY-HA6B

High firepower, zero-second delay instant ignition, more convenient operation.

1, Fotile.

The brand has invested heavily in R&D, which has also enabled Fotile to maintain a leading position in the industry.

2. Boss. It occupies a major share in the high-end market, and its gas stove products are made of tempered glass, which is deeply loved by consumers.

3. Rinnai. The best Japanese brand sold in the domestic market, its gas stove products are heated more evenly, and the gas stove is turned off regularly, which reduces many potential safety hazards.

4. Vantage. The brand has advanced technology, and the brand is constantly improving its brand recognition in sales, and it has a good reputation among consumers.

5. Energy rate. The safety and functionality are much higher than those of other brands, and most of its products are convenient products, flexible to use, and have excellent heating performance.

6. Beauty. Although there are not many Midea gas stove products, each one has a good market, and some products are also equipped with child locks to ensure the safety of children at home.

7. Siemens.

There are many brand gas stove products, and the price is also very many, and its panel embedded gas stove has a unique design, which is loved by many consumers.

8, Wanhe. The brand has a very strong R&D foundation, the gas stove shell is a special material that resists corrosion, and the product can provide strong firepower and excellent performance.

9, Haier. Haier has a wide range of gas stove product lines, covering all price points. The heat load is high and the firepower is sufficient. It is also a brand that consumers love very much.

10, Shuai Kang.

Cost performance is the biggest feature of Shuaikang, its products are generally low, but the function can also meet the needs of many consumers.

1. Boss: The products of the Boss brand do a good job in direct heating, and the heating can be completed in about 30 seconds.

2. Fotile: A well-known gas brand in China, with a warranty of about five years, and generally speaking, the service life is extremely long.

3. Midea: Most of Midea belongs to smart gas stoves, which are very convenient to use even for the elderly.

4. Vantage: The Vantage brand takes safety as the main feature, with functions such as intelligent fire control and temperature warning.

5. Panasonic: Panasonic gas stove is the most common brand in Japan, and it is divided into two product lines, mid-range and high-end, which is suitable for users who pursue the ultimate.

6. Haier: The advantage of Haier gas stove is that it is extremely versatile, suitable for all kinds of natural gas of different compositions, and will not be unstable.

7. Wanjiale: Wanjiale's products are very low, generally not more than 800 yuan, and the quality is also good.

8. Shuai Kang: This brand is also domestic, and its sales are increasing year by year, with a trend of surpassing Wanjiale.

9. Huowang: The support frame on the design of Huowang gas stove is high, which can make the fire more evenly distributed under the container.

10. Gree: The Gree brand can be said to be the leader of electrical appliances, and its gas stove design is simple, mostly with copper-zinc alloy as the chassis.