Why can t Starbucks sell for less than 5 yuan in China?

Starbucks sells petty bourgeoisie, and customers who go to Starbucks have a feeling of petty bourgeoisie

Starbucks has been in China for so long, has it been profitable for a year? In the past ten years, the Chinese region has not made money in a year, it is stronger than Luckin in Europe and the United States, and it can continue to give blood transfusions to the Chinese region to cultivate customer consumption habits. Recently, have you paid attention to Luckin, the actual use of materials, the cost is not low, Luckin has to go to the cost of raw materials of 10 yuan cup, excluding production fees, store rent, etc.

Starbucks doesn't make cheap coffee, the people he faces are white-collar workers, and some of the main forces that drink coffee in China are foreigners, and they all know it, you use cheap instant coffee to fool around? You get what you pay for, the actual domestic instant coffee with a cost of 1 yuan is easy to make, even Luckin doesn't choose this kind of cheap, do you think they do it is word-of-mouth or cheap? If it's cheap, and the supermarket buys a lot of it back at the desk and drinks it, will you still buy it?

In addition, Starbucks is still selling its culture, a concept of business and comfortable living.

It's always five dollars, five dollars.

How can there be coffee under five yuan! For the whole family, the coffee at KFC McDonald's is cheap, and it costs more than ten yuan.

The real reason is that coffee is not popular...Selling for 5 yuan may still be the current sales volume must not be miserable....How many people can drink the flavor of coffee instead of pretending to be a petty bourgeois ......How can you sell 5 yuan and ......... petty bourgeoisie

5 yuan, it is definitely impossible, the rent of the lot, the labor cost is very high. And Starbucks is positioned as a white-collar worker. Generally, older non-white-collar workers generally do not drink coffee even if it is 5 yuan.

Because Starbucks is targeting customers such as white-collar workers, corporate workers, bosses, and the like. Moreover, the geographical location they open is generally in a place with a high consumer group. And if a cup of coffee is sold for less than five yuan, it means that the quality of the coffee is not very good.

Calculate it! In foreign countries, it is an ordinary cargo, running to the country to load a big-tailed wolf