How does online advertorial marketing help convert brand promotion?

Make headlines in a way that grabs your audience's attention so that more readers can click in. Create opportunities that bring benefits and wisdom to BAI readers, and write content that shows brand identity, authority, and trust that is especially beneficial to users. Content should be written in such a way that it tells the reader what a clear call to action means they should do next.

You can also combine copywriting skills with content marketing.

Search engine optimization is the best way to get traffic from search engines' free-for-all search results. Content plays an important role in improving your business rankings, but search engine optimization is even more important. Because no matter how good your content is, if the reader can't see it, it's equal to zero.

If you want high rankings and high search traffic, then you have to create content, not pseudo-originality. By adding a brand new piece of content to a high traffic authority**, the search results will look better too.

If you're running a real estate development business, you must use these words on your web pages. The more these keywords are used in your advertorial, the easier it will be for customers to search for your advertorial.

Copywriting is not only the process of posting text to the Internet, but also the user experience. We can increase the conversion rate by focusing on the user's query.

In terms of content, you must be familiar with the characteristics of marketing, and when the author feels that his character and the content he writes can become a whole, he can appropriately include marketing content, like a TV presenter, and talk about the title sponsor intentionally or unintentionally.

The task of content creation can only be done if you have extensive experience in content writing. For example, for advertorial marketing and sales, you need to understand the readers, and specify specialized copywriting for different readers, people have different personalities, so you have to prescribe the right medicine to cure all diseases. In short, it is to be written by someone.

In order to succeed in advertorial marketing, you not only need to write well, but also need to master other skills, so that the copywriting can be more marketable. This is because today's readers are exposed to thousands of advertorials, so why should readers still read your copy? This is something we need to solve.

Writing the right sentences in the right language is not enough to help you break through the market. We need content to have the ability to control the emotions and perceptions of our target audience and help readers make informed decisions that have the potential to turn into buying behavior. In short, writers can help companies attract sales from potential readers through advertorial marketing.

Therefore, Bian Xiao has listed some of the skills you need to become a qualified writer that I hope will help you.

1. Content writing.

Content writing is crucial in the advertorial marketing industry. However, having excellent execution skills is not as easy as it seems, as screenwriters must be able to write content that engages and engages with their target audience.

If you want to improve your writing skills, consider the following:

1. Don't take it one step at a time, try to create conversation content for your readers.

2.Keep sentences flowing with easy-to-read vocabulary.

3.Add phrases and transition words to expand the content.

4.Don't forget to stick to this and state the relevant facts.

Two. Citations and references.

To add weight to the content, it's okay to cite famous events and literature, as it means you've done extensive research to shed light on it. Using high-quality references can make content more impactful to readers and increase your company's brand value.

For example, before organizing the content, start your advertorial with relevant news or interesting information that many people may not know. Whenever you draft the next content, try to apply the following:

2.Research high-quality references before proving a point.

3.Recent statistics can make the article more interesting.

Third, SEO basics.

This writing technique can bring you more traffic than any other tactic. This is considered an excellent way to capture the attention of a relevant audience. Keywords can help readers find your article, and the right keywords can help improve your posts' rankings and click-through rates on search engines.

Optimized and well-written content is the icing on the cake for both customers and readers. What you need to remember is that SEO isn't just about adding as many important keywords as possible to your content. Search engine web crawlers also check the relevance of the information you provide in your content.

So, here are some SEO copywriting tips that might help you:

Don't worry, it's not for you to do professional design. But the details can add life to the content. There are various tools available online that can produce beautiful **.

1.Check out other articles for inspiration.

2.Try to use infographics in your article to increase impressions.

3.Use the right size and a good tint for the image.

A writer is a salesman, and his job is to convince people to buy a product. Ad copy is a strong pillar of content, design, SEO, and much more. Therefore, if you want to do a good job in advertorial marketing, you must master these writing skills.

Enterprises or brands should make full use of the public's best promotion and publicity, reflecting the advantages of advertorial publishing

Today, China's big data information has long since changed, affecting everyone's lifestyle. Artificial intelligence information, 5G information, big data technology, etc., are improving, but what will not change is that Internet content is always made by customers, and technology is committed to helping us better solve this data. Cover with caution.

When writing an advertorial, you must consider all aspects. And a good advertorial should be able to shock the pain points of consumers and resonate with users. Every article must have a theme, especially for marketing and promotion advertorials, because advertising and marketing advertorials are concise and comprehensive, and it is more stipulated that the theme elements should be accurate.

When writing an advertorial, if you want to achieve good results, you can use some skills to enter the beginning of the advertorial. But how do we get started? Xun Tuike Media will introduce the writing at the beginning of the advertorial in detail.

**Publicity:**The advantage of publishing is in**?

Advertorials can be a great way to combine promotional content with content, giving customers and users an in-depth understanding of what they want to promote when they read it. A better soft article is twofold, it not only allows users to get the content they need, but it also perfectly explains the specific content that can be promoted. In contrast to hard ads, soft text is not a hard sale of the product, but rather a few small stories that show the product to the user.

Advertorial network marketing promotion is silent, usually when you read a good article, a good story, and inadvertently accept the product or service opinions hidden in the article. Next, Xuntuike Media will talk to you about the advantages and role of advertorial advertising.

1. Economical and practical.

The marketing cost of advertorial advertising is generally 1 20 of compulsory advertising. Advertorials are more cost-effective, more applicable, and more convenient than TV ads and magazine and periodical ads. Advertorials don't need to invest a lot of money in the long term like advertising.

Advertorials only need to be written out and can be used continuously for a long time. Advertorials are more reasonable than short-term promotion, which can increase sales and achieve promotion effects.

2. Scalability.

If you want the advertorial to be widely disseminated, of course, you should start from the quality of the advertorial, as long as the customer is not easy to see the advertisement and not the content of the article, it is natural to let users help it. When using soft text implementation, the corresponding can reach a pass.

10. Ten to 100 effects.

3. Quickly enhance the corporate image.

Publishing company news on multiple portals** and presenting this news coverage on enterprise platforms can quickly boost your company's image. Stories from third-party authorities** are more powerful than hard ads. Put these news** screenshots into the brochure to enhance the authority of the well-known brand, and the press release will not be deleted for a long time.

Many companies believe that soft text promotion is based on a short period of soft text marketing promotion, which can greatly improve the ** rate and click-through rate, so it generates high consultation and sales, which is actually difficult to achieve. Xun Tuike Media believes that soft text is not as immediate as hard advertising, this person has profoundly influenced the public's thinking through the text, and only through long-term marketing publicity can their influence and rate be improved, so as to cause qualitative changes in marketing and promotion.

What should be done to promote corporate brand advertorials [TM media for sending advertorials] Corporate brand is the face of an enterprise, the reputation of an enterprise, and the soul of the long-term development of an enterprise. Successful enterprises will put their brand building in the first place for long-term development, and give the brand a certain cultural connotation. If you want to build a corporate brand, you must write a good brand news advertorial, so how should you write a corporate brand news advertorial?

Let's talk about how to write it.

TM media believes that writing news soft articles first needs to be self-positioning, in the determination of the target group and the purpose of writing before carrying out, so that it is better, a brand building article should not only have an attractive title, but also have good content, eye-catching title is to attract customers to click, content is to attract target customers, only these two aspects can play a role in building a brand.

After the article is written, the next thing to do is to publish, so TM media believes that choosing the right publishing platform is also a very important part, a good news soft article, we can choose some large-scale ** releases, such as Phoenix, NetEase, Sina, etc., but Li buried to choose the industry ** release of these platforms, you can also choose some ** articles related to your own industry, if you want to drain traffic, you can pick some local portals to publish, Of course, the above are recommended on the basis of the company's budget, if the budget is relatively small, then you can find some publishing platforms for publication.

1.Determine the purpose. First of all, we must know what the purpose of promotion is, what is the content being promoted, and what is the thing or product that needs to be promoted.

2.Be clear about your intentions. The advertorial promotion plan should be realistic, clear what is to be expressed through the advertorial, the intention of the advertorial promotion should be clear, and around this intention, to be creative, to conceive.

3.Be creative. The content of the advertorial promotion plan should not be plain in the past, not too ordinary, and too popular.

It needs to be creative, humorous, philosophical, life portrayal, and so on according to the content being promoted. 4.Resonates.

The use of advertorials to promote, it is necessary that the content of the article can resonate. It can be close to the common sense of life, close to real-time information, and close to fashion trends. 5.

The content is appropriate. The content of the advertorial should not be too tactful, and at the same time, it should not be too straightforward. The scale of advertorials should be grasped according to what is promoted.

Marketing materials and copywriting should look at the content and how to mention the rise of closed meditation, according to the needs of the product and the positioning of the target group, do a good job of analysis plan, and then screen the appropriate delivery target, if necessary, you can go"Spread easy platform"Learn about consulting.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write by yourself, you need to think about yourself and guess which chapter of this article is aimed at. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write soft articles, in fact, to put it bluntly, they just entered the industry before the scum, and they don't know anything, how do you write an attractive soft article at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will casually glance at the ear code and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.