How to do the new retail model? How to play

New retail is centered on user experience, technology as the driving force, and product as the foundation for development.

Data speaks for themselves, and in the future, we must pay more attention to big data, because offline retail enterprises did not pay attention to data in the past, on the one hand, they did not have enough understanding of data, and on the other hand, technology could not be realized. As the cost of big data technology application decreases and enterprises improve their awareness, data will become an important factor in decision-making. Therefore, new retail has broken through the various walls of the industrial age, and a product can be quickly rolled out across the country.

In the future, the importance of business and geographical location will be greatly reduced, and the operation and management will keep pace with the times even more important.

The five major factors for the development of the traditional retail industry: site selection, ordering, sales, logistics, and management are bound to transform into "mode, platform, team, content, and operation" in the future. Traditional retail enterprises pay attention to "product is king" and sell good things, and the future will inevitably change to make things easy to sell, and continue to extend and develop in the direction of "user is king, service is king, sharing is king, and experience is king".

In the future, interactive content will also play an important role in personalized consumption scenarios built based on big data, enabling users to discover and integrate into the circle of interests more efficiently, and making content strongly associated with users. The essence of business is changing from "gathering like things" to "people gathering by groups".

The core of "new retail" is a consumer-centric system that integrates membership, payment, design, and service. In the future, everyone will be able to have their own e-commerce platform, no need to settle in various large-scale e-commerce platforms, and no longer need to become a link and form of traditional retail. This also represents a comprehensive upgrade from the era of consumption to the era of value consumption.

The essence of retail evolution that we mentioned above: the optimization of the path from producer to consumer, it is clear that the ideal path is to make the point of value and the point of demand automatically and point-to-point.

To sum up: the development trend of retail is also the projection of commercial development, but also the development of the whole society epitome, convenience, personalization, platform, value, customization and so on is the general trend.

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New retail refers to a new retail business model, which integrates online and offline, so that consumers can choose things online, and then go to offline stores to experience the actual experience, and can also understand consumers' consumption habits through big data, so as to provide more perfect services.

For consumers, we have become accustomed to the convenient way of online shopping, but we cannot know the quality of the goods when shopping online, and we can easily feel whether the products fit and how good the quality is when we go to the offline physical stores. Therefore, the sales of new retail is the integration of online and offline, consumers can find their favorite products from the online platform, and then go to the offline physical store to feel and experience the goods. If the product meets their expectations, consumers can directly go to the store to buy, and choose the merchant to deliver it to their home after purchase.

For online, the quality of goods is also uneven, for example, when we buy a piece of clothing, we may not be able to feel the size and quality of the clothes, and the new retail model is adopted, we can go to offline stores to actually experience, so as to promote consumers' desire to buy.

For brick-and-mortar store merchants, the adoption of the new retail model can increase customer flow, and a type of consumer who buys online can be brought to the store for consumption, and consumers can directly see the information and introduction of goods on the Internet, thereby reducing labor costs and being more conducive to marketing. In addition, consumers can become members through the Internet, and then through big data statistical analysis, you can understand consumers' consumption habits and shopping preferences, so as to provide users with better services.

New retail model 1, understand the essence of new retail.

Judging from the results, the essence of new retail is to "open up online and offline", this is for sure. At the same time, under the existing basic and technical conditions, it is easy to achieve "connecting online and offline". Open a WeChat***, let customers scan the code to pay attention, users use Alipay or WeChat to pay for settlement, based on the "applet"***, scan the code to understand the product details and place an order to buy, give evaluation, online and offline to maintain the same, etc., all belong to the category of "opening up online and offline".

However, it should be emphasized that when enterprises do the design of new retail models, they must not take "connecting online and offline" as the starting point of thinking, and the starting point of thinking should be the "one center, two basic points" I proposed, that is, "customer value, customer demand" as the center, and adhere to the two basic points of "operational efficiency improvement" and "user experience improvement".

The main body of the new retail model 2 and new retail is divided into three roles.

First, enterprises that have been doing offline physical stores for a long time, including national and regional stores, as well as brands that focus on chain stores.

Second, the channel is limited to online e-commerce companies, which may be Tao brand, Jingdong store, WeChat store, third-party e-commerce platform, or rebate.com, Meilishuo and other platforms.

The third is the enterprises that have crossed the border online and offline, and have planned and promoted O2O, such as the existing sales of the best, and at the same time have a certain number of offline physical stores.

These three types of enterprises have their own characteristics, and they actually have their own sets of new retail plays. But in any case, whether you have your own set of new retail thinking is the first step to seize the new retail window.

New retail model: Use big data and artificial intelligence to open up online and offline global touchpoints, gain insight into consumers' online and offline journeys, and continue to carry out refined marketing operations.

SDP, a spatial data platform, provides brands with a standardized store operation system, online and offline consumption analysis, and global data insights around people-content-field, and data-driven brand's refined operation and lean growth.

The new retail model is essentially retail, and its new embodiment is the transformation of consumption scenarios, consumption platforms and the integration of Internet technology and big data.

The new retail model is a new retail model based on the Internet.

Hello The six major models of new retail Offline and online retail will be deeply combined, coupled with modern logistics, service providers use big data, cloud computing and other innovative technologies to form the concept of new retail in the future. New retail is a combination of online and offline, reducing drainage investment, offline becomes an online experience store, and improves conversion and repurchase. This business model can be divided into:

1. **Business model: Some independent supermarket channels are **business model, and multiple businesses in the region have joined**, which can be called C2C business model. 2. There are two main challenges facing the front-end warehouse business model, one is the relatively high traffic investment, and the other is the competition from new convenience stores. 3. The single-store empowerment business model opens the app to directly enter the online store of a physical store, instead of selecting the physical store first and then selecting the goods.

4. Through the positioning of physical stores and the structure of goods, the new convenience store screens the most valuable customers, and can also increase the unit price without charging freight and setting the minimum delivery amount. To sum up, the biggest trend of new retail is the combination of online and offline, e-commerce and offline physical commerce, should move from the original independence and conflict to mixing and integration, through the precision, experience-based model, to understand consumers, meet and guide consumer demand.

New retail refers to the integration of online and offline, through data analysis, logistics and distribution and other technical means to achieve retail format upgrades, to provide a more convenient, personalized and efficient shopping experience. Here are some specific ways to implement the new retail model:1

O2O (Online to Offline) model: A shopping method that provides consumers with online orders and offline services. For example, orders can be placed online, and offline stores can provide logistics and after-sales service.

2.Internet + retail model: deeply integrate online and offline channels, and realize the upgrading and optimization of retail formats by providing online ordering, offline delivery and other service methods.

3.Artificial intelligence application: Through artificial intelligence, big data, cloud computing and other technical means, the full-link intelligent management is realized, and the operational efficiency and service quality of the customer group are improved.

4.Cross-border e-commerce model: collapse or dust over the international ** platform or self-built cross-border e-commerce platform to realize the import and export of goods, cross-border logistics, payment and customs clearance and other services, and provide global commodity procurement and sales services.

5.Social e-commerce model: through social platforms, WeChat, etc., to promote and sell goods, through social interaction and word-of-mouth communication, etc., to improve the rate of goods and brand reputation.

The above are only some of the ways to achieve the new retail model, in fact, the new retail model is a field of continuous development and innovation, and there are many new changes and development trends in the future.