Is there a difference between integrated network marketing and network marketing?

1. Lack of e-mail marketing talents Although some companies have a large number of user information, they do not know how to use their marketing correctly, and the role of user information cannot be fully played. Some companies forcibly send a large amount of business information to users every day, and it seems that the existence of users is completely ignored for a long time, and such e-mail marketing cannot have good results. Enterprises spend a lot of money to obtain user information, but due to the lack of professional network marketers and corresponding user data analysis and processing technology, it is difficult to convert user information into revenue.

2. The e-mail bounce rate is rising The number of user e-mail addresses is the basis for e-mail marketing, and the effective communication of information is the foundation for ensuring the advertising effect. However, due to various reasons, the bounce rate of the mailing list continues to increase, which greatly reduces the effect of e-mail marketing and restricts the development of e-mail marketing. Reasons for the increase in mailing list bounce rates, such as:

The user abandons the original mailbox, the free mailbox terminates the service, and the mailing list is blocked by the email service provider. Statistics from the relevant authorities show that many service providers have experienced email bounce rates close to or even above 60. 3. The impact of spam E-mail marketing is one of the earliest marketing tools that has received attention in network marketing, but if it is not applied well, it will be regarded as spam by users.

The proliferation of spam has a serious impact on e-mail marketing: on the one hand, spam makes valuable information be flooded with a large amount of useless information, and even causes the loss of valuable information; On the other hand, spam affects the perception of e-mail users about e-mail marketing and ruins the reputation of e-mail marketing. 4. It is difficult to evaluate the effect of e-mail marketing E-mail marketing effect evaluation is very important for enterprises, although theoretically it is possible to give detailed tracking records to the delivery rate, reading rate, and **rate of emails, but in fact it cannot be done, because the basic principle of this measurement is to add a paragraph of tracking ** in html**, but these ** are often blocked, and for emails in plain text format, it is impossible to track at all. As a result, it's actually hard to know exactly how many emails are delivered and read, which makes it difficult to tell exactly how effective your e-mail marketing is.

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Network marketing should be integrated with traditional marketing, because network marketing is developed and stood up from traditional marketing.

The huge customer resources in traditional marketing will not and cannot all enter the network time and space in one morning, and there will inevitably be a gradual process. During this period, they also have product resources and need raw material resources.

They are more hungry for marketing information and more anxious to find sales channels. Therefore, the integration of these resources in network marketing is an inevitable trend, and it is also a reasonable and inevitable requirement for the network to attack the ability to absorb and expand the network marketing team.

First, from the definition.

The whole network generally includes all the best marketing and various modes of marketing, such as forums, webmaster alliances, pop-ups, etc.;

Network marketing generally refers to a separate network, such as a network, and we generally refer to network marketing.

Second, from the function.

1. Whole network marketing is the abbreviation of integrated marketing of the whole network, which refers to a new marketing model that integrates a series of e-commerce contents such as product planning, product development, network construction, operation, brand promotion, and product distribution. The advantages of network-wide integrated marketing are: enhancing brand image, standardizing the sales market, promoting overall sales, solving offline sales bottlenecks, improving the customer service system, and sorting out distribution channels.

2. Network marketing (on-line

Marketing or e-marketing) is based on the international Internet, the use of digital information and network interactivity to assist in the realization of marketing objectives of a new type of marketing.

Network marketing in a broad sense.

Synonyms of the concept of network marketing include: online marketing, Internet marketing, ** marketing, network marketing, etc. These words all mean the same thing, and in general, network marketing is a marketing campaign carried out with the Internet as the main means.

Network marketing has strong practical characteristics, and discovering the general methods and rules of network marketing from practice is more practical than empty theoretical discussions. Therefore, how to define network marketing is not the most important, the key is to understand the true meaning and purpose of network marketing, that is, to fully understand the new marketing environment of the Internet, and use a variety of mutual knowledge such as virtual network tools to provide effective support for enterprise marketing activities. This is also the reason why it is important to pay attention to the practical methods of online marketing in the study of online marketing.

Network marketing in the narrow sense.

Network marketing in the narrow sense refers to a series of business activities for products and services made by organizations or individuals based on open and convenient Internet networks, so as to meet the needs of organizations or individuals. Network marketing is a new type of business marketing model.

Network marketing refers to the business activities that achieve marketing goals with the help of the Internet, communication and digital technology.