How are the products displayed at the back of the store?

The goods at the back of the store should also be neatly arranged according to categories. This way you can look better when you are looking!

The product display at the end of the convenience store is responsible for guiding customers to the bottom of the store. Generally speaking, it is most appropriate to use a crisper to display fresh food, and it should be displayed at an angle so that the customer's eye can reach as much as possible.

The best strategy of the community convenience store Convenience stores can not compete with supermarkets in terms of product types or **, convenience stores only have about 2000 3000 items, and customers have a purpose to buy more than 90%, so convenience stores can not adopt the strategy of competition, convenience stores should pay attention to the following points in commodity pricing:

The pricing of goods should not be significantly higher than that of surrounding stores: In a market economy, it is the main factor affecting supply and demand. There are many shops around urban residential areas, and if the price of goods, especially daily necessities, is significantly higher than that of surrounding supermarkets, it will cause the loss of customers.

Therefore, the ** of community convenience store goods and supermarkets should not be too different, and the sensitive goods ** should be close to the supermarket, and the others can be 5% or even higher than the supermarket.

Flexible use of pricing strategies: You can classify and price high-end luxury goods, mid-range consumer goods and daily necessities in different ways, such as luxury goods can be appropriately floated, and daily necessities and the surrounding market can be equal or slightly lower, so as to win customers and profits.

Clause. 1. Strengthen the training of display.

The business market is changing rapidly, and only by supplementing learning in time can we adapt to the pace of business rhythm. For example, send employees to the brand company to receive direct training, or ask the company's merchandiser to teach brand display knowledge, or adopt other flexible training methods. In commercial stores, there is a high turnover of employees, and in order to maintain the stability of operations, the company should establish a flexible training mechanism.

Clause. 2. Expand cooperation and employment with Chinaifeng.

When the brand ** company is not operating smoothly, it is difficult to take the pulse of several brands at the same time, once the operation is not good, not only their own profits will be damaged, but also the crisis of withdrawing the cabinet, therefore, the cooperation with the relevant consulting (training) management company is an effective way to tide over the difficulties and make profits together. For example, entrust the display management plan of a certain season to a certain company or studio, or directly hire an experienced freelance display artist to adopt the operation mode of breaking down the display work.

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First of all, the purpose of display is to highlight the selling point of the product, to meet the season, and to maximize the functionality and beauty of the product. Then, the main products or regular-priced goods should be placed in the most obvious place, and can be displayed in the way of hanging, hanging, and modeling, and the situation of its main sales products must be highlighted; Speaking of the season, then for example, several major festivals, we can display according to the season and consumer demand, but we must pay attention to the two stages of each year, May, September, and October are often the peak period of wedding consumption, according to statistics, 42% of consumption is related to weddings, so we can arrange and display the store according to the consumption characteristics of the period; When it comes to functionality, it depends on what kind of product it is, and it can be demonstrated by actual operators on the spot to fully demonstrate the functionality and practicality. The above information is for reference only, I hope it can help you!