Now that live streaming is so popular, can I do it without training?

So now that live streaming is so popular, can ordinary people do it?

Theoretically, anyone can do it, but what can be done and whether or not it can be done are two different things. Let's change the above question to be more specific: Live streaming is so popular, can I do a good job? Live streaming is so popular, can I make money by doing it?

The essence of live streaming is traffic monetization.

If you study the people who can make money doing live broadcasts now, you will find that they are a wave of people with traffic. Luo Yonghao didn't succeed casually, his fans were all accumulated before, and with these fans, people watched it during the live broadcast.

In the same way, the live broadcast of CCTV boys is also watched because it has a large number of fans. CCTV has more than 70 million fans on one platform, not counting the fans brought by each host, so there is a grand occasion of more than 16 million people selling goods at the same time.

If ordinary people want to succeed in the live streaming industry, the first step is to accumulate their fans.

On the contrary, if you have 10 million followers and 1 in 10 people when you start the live broadcast, even if you don't sell anything, just stand in front of the camera, or there is nothing in the camera, the 1 million people in ** can guarantee that you will earn more than 10,000 per month.

So how do you accumulate your own fans?

If you're not a celebrity and can't bring your own traffic, start from scratch.

Then I started writing the script, selecting the actors, shooting, post-editing, soundtrack, and subtitles. After the work is completed, choose a suitable time to publish it.

If there is no one after the release of the work, go to the platform to recharge, and recharging is equivalent to buying traffic. For example, recharge 100 yuan, you can ensure that about 5,000 people can see your **. If these 5,000 people like your **, the platform will judge that your ** is of better quality, and then it will be recommended to more people.

Good content is the magic weapon to get fans, in addition to good content, you also need to know how to operate and manage.

In short, if you post works on the platform and post good works, there are more people who like them, and the number of fans will come up.

Fans come up, you start the live broadcast to have someone watch, and someone can only sell the goods if you watch it.

Is there any kind of person who has no fans and is popular when he starts a live broadcast?

There really is! For example, some time ago, there was a person who slept live and made a lot of money by rewarding netizens. There is also a streamer who strapped his phone to an electric drill and claimed to make fans experience a feeling of vertigo.

But their fire can't be copied, and it's definitely not okay for you to sleep live and live, the reason why they are popular is to capture the mentality of netizens, boredom and curiosity are their magic weapons to win.

Their fire, they can't replicate themselves. Netizens felt bored after watching it twice, so they stopped watching it, and they became cold.

Having said so much, some netizens still remain skeptical. It is your right to question, and I only reserve the attitude of expressing my opinion.

The cost of trial and error is not high, but the cost of missing is high. This phrase used to be very popular. The same applies to live streaming sales.

Again, as long as someone watches, you win.

If you don't have the training yourself, it may be a little more difficult.

Because live streaming is not only about simply selling things, but also about using various tips and tricks to achieve a series of purposes such as drainage, attracting new users, and making orders.

Everything is difficult at the beginning, if you participate in the training, there is the corresponding expert guidance, the road of live streaming may be easier, and in terms of resources, the training institution will also provide some, which will save you a lot of worry.

If you do it yourself, it may be a difficult process.

Now the live broadcast is very hot, and the competition has become more intense, through professional training, it is definitely faster than Xiaobai to explore and enter the industry faster, Guyue Tongcheng carries out training and enrollment work across the country, and after passing the exam at the end of the training, you can obtain the Internet practitioner qualification certificate.

Li Jiaqi, Li Ziqi and other "Internet celebrities" frequently "out of the circle", which has received widespread attention from people, and the social identity of "Internet celebrities" is also further improved. At the same time, due to the low entry threshold of the online live broadcast industry and the uneven professional level of practitioners, various adverse effects have been caused and become an important factor restricting the healthy development of the industry.

On May 11, 2020, entrusted by the Ministry of Human Resources and Social Security, the China Employment Training Technical Guidance Center issued the "Announcement on the Publicity of New Occupational Information to be Released", adding the profession of "Internet marketer" and clarifying that online anchors are included in the "live broadcast salesperson" category. Regarding the shortlisting of "live broadcast salesmen", netizens said, "Li Jiaqi has finally turned positive!" For the market and the industry, this shows that online anchors will gradually be formalized and professionalized, and in the future, anchors may become a new requirement for the industry.

Guyue Tongcheng - Dream Factory, specializing in cultivating new Internet talents, has an Internet qualification certificate issued by a professional organization.

There are two types of training for anchors, one is online training and the other is offline training

Online training may explain some tips and experiences in bringing goods, while offline training is where trainees and trainers gather together to exchange experiences. The reason why these two training methods are chosen is because the anchors of e-commerce may come from all over the country, and if they choose a single training model, they may not achieve good training results, and at the same time, they may waste a lot of time on the road.

Specific training content:

First, the essence is sales.

Because of live streaming, in fact, we are going to sell, so its essence is sales. What is the value of the sale? It's about helping fans make choices. The reason the fan needs you is because he can't make a choice himself, so he needs us to help him make that choice.

Second, build a relationship of trust.

When public domain traffic becomes as expensive as **, and the cost performance of advertising is getting lower and lower, businesses turn to the construction of "private domain traffic". Where does the private domain traffic in the live broadcast come from? It boils down to one sentence: start with welfare and be loyal to trust.

The core of managing "private domain traffic" is the trust relationship with fans, and trust brings repurchase. How do you build trust with your users? The first is artificial design. The streamer must find his place. Artificial design determines whether the user has a reason to keep following.

Training content of anchors with goods:

1. For anchors, the main training is sales ability and speech skills, which has a strong appeal, and allows tourists to stay in the live broadcast room as much as possible, and then buy goods.

2. For the sub-broadcaster, the main training is to assist the anchor, do a good job in commodity sales, and drive the atmosphere of the live broadcast room at the right time.

3. For operation, the main training content planning ability, this is best to recruit people with relevant experience, in addition, it is also necessary to have the ability to analyze data, make live broadcast adjustments for the factual data in the live broadcast room, and increase the conversion rate as much as possible.

4. For central control, mainly train the field control ability of the live broadcast room, maintain the order of the live broadcast room, don't cold or snub the customers who enter the live broadcast room, you must know that you may become your god when you come to the live broadcast room. In addition, it is the operation of the product on the shelf, which seems simple, but it needs to be careful, otherwise it will be a mistake, and it will kill the boss.

5. Training anchors with goods alone will not have a good effect, to put it simply, there are often big anchors who overturn in the live broadcast room, and their own strength and experience are beyond doubt.

The training of the anchor with goods is to train the ability to bring goods, and the main contents:

1. Analysis of the live streaming industry.

Second, the background operation of the Douyin store.

3. Logical thinking of Douyin e-commerce operation.

Fourth, dismantle the operation of Douyin live broadcast.

Fifth, the live broadcast room marketing gameplay.

8. Create scenes in the live broadcast room.

9. Douyin traffic gameplay.

10. Douyin team building.

Trends. In March 2020, six secretaries and county magistrates from Zhouzhi County, Shaanxi Province, Ningxia Tongxin County, Jilin Jingyu County, Shaanxi Yichuan County, Heilongjiang Hulin City, and Chongqing Shizhu County walked into the Douyin live broadcast room of "War Epidemic to Help Farmers" and recommended local special agricultural products to netizens.

If I suddenly become popular and can take the opportunity to live stream, I might consider giving it a try.

Nowadays, many Internet celebrities use live broadcast platforms to bring goods, which allows users to see the real situation of the goods, and at the same time, it can also strengthen the interaction with users, enhance the user's sense of trust, and increase the sales conversion rate. If I had such a machine talk search meeting, I might try it out to get more income and ** rate.

But when I think about whether to go live, I also think more about my own values and concepts, as well as the social groups I influence. Because live streaming involves the promotion of products and brands, I will not promote any products or brands that have a negative impact, let alone make any false promises, otherwise I will lose the trust and image of users. I will choose to share some products that I am really interested in, understand and recognize, as well as provide information and knowledge that is helpful to users to provide more value to users.

In the process of live streaming, I will also try my best to interact with users, strengthen communication and trust with users, and increase users' purchase decisions. At the same time, I will also operate with conscience, pay attention to user satisfaction, and listen to users' opinions and suggestions, so as to improve my reputation and reputation and that of the brand.

In short, live streaming is a kind of thing related to the depth of the product and brand, and it needs to pay attention to more details. If I have the opportunity to try, I will do it according to my own values and concepts, provide more value for users, and strive to become a high-quality live streaming expert.

1.It depends. If I suddenly become popular, whether or not to bring goods live needs to be decided on a case-by-case basis. The first thing to consider is whether live streaming is a good fit for my field and product range, and whether I have enough resources to support the process.

2.Learn about the benefits of live streaming. Live streaming is a popular e-commerce sales method in recent years, which can display products, interact with audiences, and sell goods directly during the live broadcast process.

This allows me to better engage with potential customers and get my products in front of them.

3.Consider strategizing. If I decide to go live, I need to make sure I have an effective strategy in place to ensure success.

For example, I need to do sufficient market research before live streaming, formulate the right live broadcast theme and interaction methods, and need to determine various internal resources such as customer service, warehousing, logistics, etc.

4.Plan your time wisely. Live streaming takes time and effort, so I need to plan my time properly to ensure that I can fully prepare and execute.

This meant that I had to spend a lot of time making plans and strategies, learning how to live stream, and preparing conversations and conversations.

5.Excellent acting ability. A successful live stream needs to have excellent performance ability, and I need to make the audience feel that my live broadcast is interesting and not muddy.

This meant that I needed to be very confident, have excellent verbal skills, and be able to show my authentic personality in front of the audience.

6.Good word-of-mouth. Live streaming requires building a friendly word-of-mouth to attract potential customers, because if the audience likes my live stream, they will be more willing to buy my products, and they will also recommend my live stream to their friends and family.

7.Actively communicate and listen to feedback. When I am live streaming, I need to actively communicate with the audience, listen to their feedback, and follow up and adjust in a timely manner.

Not only does this help improve the product, but it also builds strong customer relationships that support future sales.