Why is live streaming so popular now, and what are users watching?

The main reason why online live broadcast is so popular is that it can help people pass their leisure time and not make them feel bored, and users can watch a lot of content through online live broadcasts, such as live broadcast selling goods and eating broadcasts.

Because watching live webcasts is equivalent to experiencing other people's different lives, and modern people's lives are generally unchanged and boring.

Users are watching the excitement. Many users are increasingly inseparable from their mobile phones and don't know what to play, so live webcasts can bring fun to life.

1. Consumer psychology.

The live streaming industry is a virtual service consumption industry, which usually does not have a substantial appearance, but it can bring people a "tangible" experience. In online live broadcasts, the audience can "consume" nonsense through gift rewards and barrage interactions in the live broadcast room, and these consumption often have certain "substantial" returns. For example, the audience can get the streamer's performance, or the streamer's personal attention and gratitude.

This kind of consumption is not only for gifts or barrage in the room, but also for the support and attention of the anchor, as well as psychological satisfaction for oneself. To a certain extent, this consumer psychology is guided and instigated by industries and platforms, which often provide various ways for viewers to tip, while utilizing props and restriction rules, thereby encouraging viewers to engage in more consumption behaviors.

2. Social needs.

In the live streaming industry, the relationship between viewers and streamers is often based on psychological interactions. The anchor will establish an intimate relationship with the audience through chatting and interacting, showing talents, and sharing life. For men who don't earn a lot of money a month, the live streaming industry may be a place to get emotional well-being.

They may think that tipping their favorite streamer can get recognition and reward from the streamer, as well as recognition and appreciation from others. This need to satisfy the sense of belonging and identity drives them to pursue the consumer experience of the live broadcast industry. In addition, these anchors usually have a series of "appearance" and "appearance advantages", which also make them more attractive.

3. Spiritual sustenance.

In real life, we often encounter some stress and difficulties, and feel helpless. At this time, the webcast industry, as a virtual sustenance, can provide a "happy cyberspace" for these people. For those men who do not have a high monthly salary, tipping anchors is like a "concentrated relief for all feelings" for them, which can allow them to temporarily get rid of their worries and troubles and feel some pleasure and comfort.

This spiritual sustenance is also a key factor in their continued consumption in the live streaming industry.

As far as the current market trend is concerned, live streaming has become a very hot industry. If a person becomes popular, he or she may consider live streaming to further expand their reach and income.

The charm of live streaming lies in the fact that it can directly connect the product with consumers, and consumers can see the actual effect of the product in the live broadcast, and directly interact and communicate with the anchor, so as to understand the characteristics and usage methods of the product more intuitively. At the same time, anchors can achieve their business goals through live streaming, such as increasing sales and improving brand awareness.

Of course, live streaming is not suitable for everyone. To do a good job in live streaming, you need to have a certain degree of eloquence, expressiveness and interactive ability, be able to guide consumers to buy products in the live broadcast, and also have enough product knowledge and relevant experience to be able to solve consumers' problems and solve their doubts. In addition, live streaming also requires a lot of time and effort, constantly updating and improving their live content, and constantly interacting and communicating with consumers, which can be a challenge for some introverts and people who are not good at socializing.

Therefore, if a person suddenly becomes popular, whether to choose live streaming should also be decided according to their actual situation. If he or she already has a certain level of eloquence, expressiveness and interactive ability, and at the same time has enough knowledge and experience of the product, then choosing live streaming may be a good choice. But if he or she is not good at socializing, not good at performance and interaction, or does not know enough about the product, then choosing live streaming may bring more stress and difficulty.

Therefore, before making a decision, you need to carefully weigh your actual situation and capabilities, as well as the time and energy investment required for live streaming.