Do you know about the new retail of large home furnishings?

The new retail of large home furnishings advocated by Shaohaihui is fundamentally different from the exploration of other home furnishing head camp enterprises. Each retail terminal is a contact point, and through scene setting and online **, all the products and resources of Shaohaihui are included.

Like the initial combination of the Internet and the home improvement industry, the changes brought by new retail to the home improvement industry have also occurred quietly. Internet home improvement is essentially the process of obtaining traffic for the home improvement industry with the help of Internet technology, the Internet is a tool, and home improvement just uses this tool to change some of its own relatively superficial things.

It is precisely because of this that although Internet home improvement has become something that almost all home improvement companies will try, the home improvement itself has not changed much, and what has changed is only the way of communication, supervision and capital supervision, and there are very few changes in depth.

However, the new retail is changing the home improvement industry at the depth level, taking the design of drawings as an example: in the Internet era, what has changed is only the communication efficiency between the designer and the owner, and has not changed the design itself, the owner still sees the traditional design drawings, after entering the new retail era, we pay more attention to the innovation of design display, and add new technologies such as VR and AR to provide customers with a better user experience.

The above is just a simple example, in the new retail era, the home improvement industry will no longer only provide home improvement products and services, but will be endowed with more functions and meanings. Home decoration will represent more of a new way of life, and people will no longer choose decoration to pursue a better quality of life. The home improvement industry in the new retail era will be endowed with more functions and meanings, and will also bring more impact to our lives.

These may be the biggest changes that new retail will bring to the home improvement industry.

Under the consumption upgrade, the characteristics of new consumption are highlighted.

As an event that only exists in China, the soaring Double 11 has far surpassed the "Black Friday" in the United States to become the world's largest shopping festival. It not only reflects the huge potential of China's consumer market, but also demonstrates the infinite vitality of China's digital economy.

In fact, behind the gorgeous transaction records, Double 11 has become a window into the trend of national consumption. Combing through the consumption data of this year's Double 11, it will be found that under the consumption upgrade, some new characteristics of household consumption are highlighted, such as the increase in the concentration of hot-selling household goods brands; The home furnishing market in third- and fourth-tier cities has become a new growth point; Household consumer groups tend to be younger.