What is the significance of Haidilao to the practice of enterprise management?

HaidilaoAt the beginning of the business, its product defects were not to pay attention to the taste of food, they are now pursuing service quality, food quality, and have made improvements in food quality and preferential activities

Founded in 1994, Haidilao is a chain brand mainly engaged in Sichuan-style hot pot, founded by Daniel Zhang.

The taste is authentic and the character is outstanding. Haidilao hot pot has more than 10 kinds of pot bases.

March 25, 1994, Jianyang City, Sichuan Province.

Haidilao Hot Pot City officially opened. On May 17, 2018, Haidilao submitted its listing application on the Hong Kong Stock Exchange.

On September 19, Haidilao confirmed the final issue price of HK$ per share.

Through the previous arguments, we can find that hot pot is a better variety of catering. However, this is only a premise for development, and it does not explain the reason why Haidilao has become a leader in the catering industry. The reason why Haidilao has been able to achieve rapid development is first of all due to the overall stable growth of the catering industry in recent years, which provides a good environment for the rapid development of Haidilao.

The growth rate of the hot pot market has exceeded the growth rate of Chinese food as a whole. In 2017, the domestic hot pot market size was 436.2 billion yuan, and the CAGR from 2013 to 2017 reached. It is estimated that from 2017 to 2022, the scale of the hot pot market will lead the overall growth rate of Chinese food at a compound growth rate, and by 2022, the total revenue of the hot pot market is expected to reach 707.7 billion yuan.

In addition to the foundation laid by Li Chai Bo for the good development of the catering industry, Haidilao has been able to achieve rapid development thanks to its own business model.

1) Haidilao's expansion model:

Today's hot pot brands can be divided into three different three modes of operation: the direct store model, the chain franchise model and the franchise model. The direct-operated store model is that the catering company manages all its branches by itself, while the franchise and franchise models are the catering company responsible for the technical management methods, and the franchisee pays funds and practices.

The characteristics of the direct sales model are that the company's operating philosophy and corporate culture can be transmitted to the actual operation to the greatest extent, while in the chain model and franchise model, the execution will be weakened in the process of the transfer of management rights.

In order to gain a good reputation, Haidilao adopts a 100% direct sales model.

2) Haidilao's business model is to place the ingredients outside the business system and focus on the main business of restaurant operation.

If a hot pot restaurant wants to open, it involves major links such as store decoration, personnel recruitment and training, hot pot base material procurement, and ingredient procurement. Haidilao entrusts these businesses to its own affiliates, and focuses on the main business of restaurant operation to improve its competitive advantage in the market.

3) Haidilao's operating model is that service is king. Haidilao's service is a model in the catering industry and has been being learned by other brands. The reason why Haidilao places so much emphasis on service is because hot pot is a standardized meal, and when everyone realizes standardization, the competitiveness of the enterprise is reflected in management and service.

Hello dear, happy to answer your <>

Answer. You are a senior executive of Haidilao, and you think Haidilao needs to do something to adapt to the current labor market + The biggest management feature of Haidilao is humanized management. Its service management, employee management, customer management, and so on all have humanized characteristics.

Haidilao emphasizes people-oriented, believes in people, attaches importance to people, and conveys warmth. Carry out personalized service to customers, grasp the psychology of customers, have a target, improve service quality, and win a stable source of customers. It focuses on customer communication and building interpersonal relationships with customers.

Focus on handling the relationship between people well, and try to be harmonious and happy.