How to start a successful skin care store?

First of all, choosing a good corner is the key, if the funds allow to directly find the bustling street pomp and circumstance, it is better to do the best management is generally more wealthy. Secondly, the clerk should also be professionally trained, and his own service is good, and good is soft power advertising. Finally, it is best to find a shopping guide, and it is best to do a good job of publicity.

First of all, you must understand your own situation, reserve funds, then observe the gap in the market, and finally locate the direction. For the management aspect to fully understand the advantages of technology, choose a reliable brand, fully understand these after opening a store.

It is necessary to expand customers, products, quickly attract customers to explosive products, and beauticians to manage.

If you want to open a first-class management agency, you must first understand the relevant knowledge in this area, and you will only have the bottom of your mind after learning in this area, there are many ways to learn, some people study while working in a beauty shop, and some people simply spend money on special learning, which way to choose depends on your specific situation.

1. Reserve of funds: The first thing investors to do business is to do what they can, choose the store opening model and franchise brand that is consistent with their own capital reserves 2, the gap in the market: the market environment where each franchisee is located is different, in this case, what the operator needs is to understand the market in which he is located, and choose the technology suitable for his market!

The first is to take the customer seriously. Treat every customer with sincerity and enthusiasm. Provide customers with a full range of services. Solve problems for them and do more activities.

First of all, select the appropriate store location, evaluate the consumption level of the consumer group, and also, evaluate the main local population. Then, in personnel management, rewards and punishments are clear.

First of all, everyone in the store should be good, so that people want to own it as soon as they see it, so as to attract customers.

Secondly, the store must have formal technology, reliable protection, and the decoration of the store must be exquisite and convincing.

With the above two points, make sure that one person comes in and one person stays the other.

Let's study the consumer group and choose the store location in a place where the number of consumers is likely to be high.

In the end, the publicity is in place, and it can be less profitable or even unprofitable at the beginning, or in the name of selling wool, wool is actually not profitable, and wool is used to attract people who really want to buy mutton. The most important thing is customer retention.

You can study and collect more solutions to those **** problems, master professional technology, and slowly adhere to the business to succeed.

It is recommended that you need to accurately select the storefront, screen the staff in advance, and constantly plan the event. ‍‍

First of all, you can manage the enlarged pores on your face, acne closure, dark circles and other problems, and have a flawless face to open a store to manage the most convincing.

To open a store, you have to have funds, and you have to learn to manage the store, and you only have the knowledge to know.

Myth 1: Unclear positioning and lack of focus.

A clear positioning is the cornerstone of catching the customer's eyeballs.

Because it is the largest organ in the human body, there are thousands of related problems. Whitening, anti-aging, wrinkle removal, spots, scars, each category contains many different specific problems.

Therefore, the market positioning of light medical aesthetic institutions must be clear and focused, not greedy and comprehensive, but distinctive. Let the customer know at first glance what problem you can solve, and it will be deeply rooted in the customer's mind. Hu Lun.

The core competitiveness of light medical aesthetic institutions lies in the special products and high-quality services, and it is difficult for an institution that is obscure to do a good job and be stable for a long time.

Myth 2: Use the business thinking of traditional medical cosmetology to operate light medical cosmetology.

Although both belong to the medical aesthetic industry, their profit models and business logic are completely different. The traditional way of medical beauty is more like a leek-cutting carnival; The light medical aesthetic track is more about cultivating their own fields in a refined manner and waiting for the fruits of the harvest.

The business characteristics of traditional medical cosmetology are "heavy marketing and light operation", because most of them are one-time consumption, so the focus of business is to continuously acquire new customers through various marketing methods.

Because light medical cosmetology has the characteristics of high repurchase, the focus of business is to continuously expand and stabilize its own traffic pool through the internal operation system to achieve long-term profits.

Myth 3: Paying too much attention to the number of first diagnoses, transaction rate and customer unit value.

The business logic of light medical aesthetics is to continuously precipitate member customers.

Definition of member customers: continuous consumption demand, stable consumption ability, mature consumption concept, and good brand loyalty.

The number of member customers is the core value and purpose of the operation of light medical aesthetic institutions, and do not pay too much attention to phased indicators and focus on long-term development. (Just like the same revenue of 1 million performance, organization A relies on 1 million customers to achieve it, and organization B relies on 50 customers of 20,000 to achieve it.) Obviously, the future development of institution B is more potential and more benign.

The focus of the operation of light medical aesthetic institutions is to do a good job in membership management, quality operation and service perception, and promote the continuous and stable repurchase of member customers, as well as the old and new and referrals.

Myth 4: Only pursue institutional revenue and ignore value returns.

The investment value of light medical aesthetic institutions lies in the fact that it can not only make money, but also be valuable, but many beauty industry presidents ignore this.

Make money: After the team run-in period and the customer accumulation period, the light medical aesthetic institution will enter a stable operation period, and after deducting the operating costs and compliance costs, it is the net profit of the institution. Trouser letter.

Valuable: Light medical aesthetics has elements such as large market space, low risk, sustainability, strong profitability, replication, and rapid expansion, and capital is constantly increasing this new track.

**The management industry is currently a hot industry in the market, which not only has a very large demand, but also has a relatively large space in terms of revenue, which is the ideal career direction for many people who want to open their own stores and be bosses. How does a novice open a ** management store? There are two ways for novices to open a first-class management store, one is to choose a brand to join, you can enjoy the relevant support and assistance provided by the company, in the later business process is more worry-free and labor-saving, the other is to create your own brand management, entrepreneurs can buy their own products, self-created ** management store brand, during which you need to learn relevant skin care knowledge and skills, in order to better provide good service to customers.

Opening a store is a tedious thing in itself. If you encounter such a cumbersome industry of ** management, let alone a novice, even if you are an experienced person, if you want to successfully open a store in the current market, you also need to go through detailed planning in the early stage.

Before opening a management store, a novice should have a certain understanding of the development of the management industry. The main direction of understanding is the current consumer's view and recognition of the best management technology, which can better ensure their understanding of the industry technology, and can choose the most suitable business project for themselves in China's best management project. The most taboo in this regard is that people have their own clouds and are easy to make themselves passive.

Because the competition in the management market is very fierce, people who want to open a store will try their best to choose the mode of joining and opening a store. In such a situation, a good and regular brand is the key to opening a store for novices. A newbie should pay attention to the following results when choosing a brand:

technology, services, business models, etc. These are all introduced by franchisees from the headquarters and are also the main competitiveness of the store.

A correct store can save the operator a lot of unnecessary trouble in the whole business process, for a novice, this is a very beneficial part of the store opening, you can control it yourself, so the operator must seize this advantage. Novices should give the store an accurate positioning, ensure their own growth step by step, and don't have too high unrealistic requirements for the store.

Novices in the management of the store, the first to do a certain understanding of the development of the management industry, the main direction of understanding is the current consumer management of the technology of the direction of recognition and recognition. The right store can save the operator a lot of unnecessary trouble in the whole process of operation, which is a very beneficial link in opening a store for a novice.

If you want to open a first-class management store, you should first choose a better location, and then do the overall decoration and matching of the store, and have a stable supplier and customer group.

Novices who want to open a good ** management store must understand the professional knowledge in this area, and they can't go directly without understanding anything.

Many friends who have learned ** management plan to open a store, but if you want to open a store smoothly, the following points cannot be ignored. 1. Technical professionalism: opening a store always puts technology in the first place, and first-class management not only requires professional technology, but also needs rich theoretical knowledge as support.

2. Complete documents: This is the embodiment of formality, and generally requires business licenses, health permits, tax registration certificates, etc. 3. Preparation for opening a store:

First of all, the location of the façade, choose a commercial area, a building, a residential area and other places with a large number of places. Then the in-store instruments cannot be left behind, which will affect the effect of the effect, and thus affect the customer flow.

Process 2: Store decoration.

Step 3: Prepare the product and instrument.

Process 4: Employee training.

Process 5: Officially open the store.

The process of opening a ** management store is roughly the above five steps, you can follow the above process step by step.

In recent years, more and more people are ready to open a ** management store, on the one hand, the market demand has increased, and on the other hand, it is:

Many whites have a dream of getting rich drinking afternoon tea, chatting with girlfriends, having customers entering the door every day, and having money in the account! (Thinking too much about sisters).

Do you know how difficult it is for a newbie to open a ** management? There is a sentence that describes it like this: When you step on the pit and step on it almost, you can only be regarded as entering the door.

As a veteran of South Korea's best management experience, I also stepped on the pit all the way, knowing that Xiaobai is very hard to start a business and will encounter a lot of problems, so I will share a wave of pit avoidance guide with you in advance.

About joining: When you start to decide to open a ** management store, you will be faced with whether it is a self-created brand or a franchise brand?

There is a saying that once you enter the franchise, it is as deep as the sea, and from then on you will save your brother Li Qian is a passerby.

Here's my advice to Xiaobai: if the investment budget is only 10 150,000, this situation must not be able to choose to join.

The so-called franchise is 5 to 10 days of training, and there are some things that can be bought through channels: Korean skin rejuvenation kits, cinema products and instruments.

Facts have proved that if you don't have a budget of tens of thousands of dollars, don't consider joining this road, people who don't have money are not suitable for playing, and they can't play.

About in-store items:

This is really five stars, very, very important!!

There is such a saying in the beauty industry: if the project is well chosen, it is indispensable to make money!

**The management store fights to the end, and it is the strength of its own project. No matter how big the discount and environment are in your home, if the customer has a bad sense of experience with your project, there will basically be no next time.

Therefore, stores that want to make money for a long time should remember this: the freshness and quality of the project determine the competition gap between you and the stores next to you!

Like the current hot industry ** peel, time and space eye, snowflake peel. Wait, as long as you are willing to work harder, you can find cost-effective items!

About Store Marketing :

Needless to say, when you open your business, you will definitely receive countless marketing companies. At every turn, they can use their marketing plan to bring you how many customers and how much performance, and then guide you to pay tens of thousands of IQ fees.

My experience is not to believe anything!

Most of these companies are mixed, and most of the success stories they say are fake, and even if there are a few success stories, they are a drop in the bucket. After doing hundreds of shops, only a few good cases came out, and they often took them out to fry cold rice.

I don't think I can manage it well, because I don't know anything about this knowledge, and I don't know how to manage this store well.

I am not good at management, after all, I have no experience in management, and I don't know much about some of the business of the ** management center, so I have no clue at all.

I don't think I can because I haven't been in the industry, I've never been a boss, I can't manage my subordinates and run a business, so I don't think I'm good at managing it.