What does a printing salesman need in addition to mastering familiar industry knowledge?

Now the network is very important, in addition to the necessary knowledge of the industry, to be very familiar with industry trends, will quickly give customers a sense of professionalism, in addition to the communication with customers is more important, can avoid unnecessary trouble, I also do printing, I hope to help you, hehe.

Communicate with customers, grasp customer needs in a timely manner, understand customer status, collect customer information, and develop customer resources.

Job content: coordinate with the customer's senior personnel and on-site operators, negotiate, liaise, and collect money with the customer;

Comprehensively analyze the customer's products, target markets, target consumers, competitors and other aspects, come up with advertising proposals, and sell it to customers;

Grasp the needs of customers in a timely manner and feedback to the company;

Care about any knowledge and information related to customers and record them and provide them to customers in a timely manner;

Maintain good communication and liaison with customers, keep abreast of customer status, and collect customer information;

Develop new customers and develop new business.

Qualifications:Education Background:

Bachelor's degree or above in public relations, marketing or related majors.

Training experience: Trained in marketing, advertising planning, negotiation, project management, etc.

Experience: More than 3 years of experience in corporate marketing management.

Skills: professional knowledge in sales, market research, planning, communication, etc.;

Have a deep understanding of marketing work;

Possess project management skills;

Proficient in office software.

Attitude: Positive and enthusiastic work, strong sense of responsibility;

Good team spirit;

Strong observation and adaptability.

Introduction. The Printing Salesman's Must-Read Handbook is edited by Zhang Limin, which introduces in detail the business environment and software operation at home and abroad from the perspective of the printing salesman. In addition, the appendix of this book also includes the national laws and regulations, pricing quick check formulas, paper addition and release amount cheat sheets, paper opening size cheat sheets, etc., which are closely related to the actual work of salesmen.

The content is comprehensive, concise and practical, and has a good guiding role for those engaged in printing and publishing.

About the Author. Zhang Limin, male, deputy director of the production department of Beijing Foreign Languages Printing Factory, chief dispatcher. For more than 40 years, he has been engaged in production and operation in the production line of printing enterprises, and has served as salesman, dispatcher, and deputy director of business, and has accumulated rich practical experience.

In recent years, in the Beijing Printing Industry Science and Technology Information Station for the printing enterprise personnel to teach business management, printing technology, printing pricing, has been in the first Academy of Fine Arts, Beijing Union University, Beijing Vocational College of Science and Technology to teach printing technology, was hired by Peking University Founder Company as a consultant, to participate in the development of ERP software for printing enterprises. Over the years, he has published several relevant technical articles in the main ** of the printing industry.

1. The boss can only give a position, not a future. No matter how big the stage is, people will go to tea and cool down. 2. Place a bet on pairs and win once; Follow the right person, win a lifetime.

3. I don't know the goods, and I have been suffering for half a lifetime; If you don't know people, you will suffer for a lifetime. 4. Knowledge is not as good as knowledge, knowledge is not as good as doing things, and doing things is not as good as being a person. 5. The king who values the teacher, the one who values the friend is the hegemon, and the one who values himself dies.

6. Three comparisons in life: more than talent; than financial resources; than the realm...

The most popular job of printing is to do ordinary printing and packaging work, and the more detailed work is the printing work of cultural communication industry, printing industry, packaging industry, textile industry, electronics industry, decoration industry and other industries. At present, the direction of employment is mainly concentrated in printing companies, fast printing companies, printing and packaging companies, professional computer plate making companies, publishing houses, newspapers, printing and advertising companies, schools, research institutes, cultural communication companies, multi-industry manufacturing companies, printing press manufacturing companies, etc. The general jobs are:

1. Master the basic theories and basic knowledge of printing optics, printing colorimetry, electronic publishing technology, printing technology, printing materials and printing equipment; 2. Have the basic ability to select, test and use printing equipment and materials, and be able to simply eliminate common faults in daily tools; 3. Have the initial ability to inspect and control the quality of printing products and organize and manage printing production; 4. Have the initial ability of research and development of new processes, new technologies and new materials for plate making and printing;

To be a printing salesman, you should understand the following points;

1；Be very aware of your company's productivity, production equipment, and development trends.

2；It is important to understand the prices of various paper-related raw materials in the market. and the preparation time period of the material.

3；To understand the best way in the same industry, the price.

4；It is necessary to understand the process of various types of printing products, as well as its cost price.

5；It is necessary to understand the special requirements of the customer, as well as the basic requirements. It is necessary to compete with peers and win by quantity. Compete with the same quantity, win by quality. Homogeneity competes, price wins.

Understand the above points, you know the correct price, production cycle, can make your price competitive, and can deliver on time.

Run advertising companies and printing shops to attract long-term partners.

When the salesman comes to our company, we generally ask, the printed **? Will it be delivered? Is it possible to settle the monthly account (the end of the month, which means credit)?

Can I dropship? (Dropshipping to other places).

Can I expedite if I have an urgent order? How long is the printing cycle?

I asked you in **, how long can I report?

Is specialty paper printing acceptable?

What are the printing effects that your printer can do (you'd better bring a sample)?

The most important thing is that you should keep in mind that regular printing (e.g. 1000 copies of A4 leaflets) is less than 1 minute**.

Complex**(albums, wall calendars, etc. need to be calculated) within 1 hour**, then you are half the battle.

You need to know the basic basic theories of printing (offset printing, flexo printing, gravure printing, silk screen, digital printing, etc.) and the basic knowledge of color science (dot theory, color optics, color addition method, pigment subtractive color method, color matching theory, etc.).

You need to know the maximum (small) printing size of the machine.

The basic knowledge of paper you need to know (the first of the paper, classification, slitting, selection, etc.) and the basic knowledge of post-press processing you need to know (folding, matching, binding, die-cutting, laminating, bronzing, glazing, etc.).

The above is expertise.

Then there is your personal ability.

Communicate effectively with customers and printers to improve the quality of printing as much as possible.