When I entered the admissions office of a technical school, how did I talk to my parents when I was

It has been 10 years since admissions, and there are two points worth studying in admissions.

The first is to build your own student system.

The second is to build your own speech system.

When building your own speech system, there are generally the following 3 stuck points.

After sending the information to the parents, there was no response.

Establishing interaction is the first step in the invitation, the more interaction, the more trust, this is the first stuck point.

With interaction, customers will not be locked, and when invited to see the school, people disappear again, which is the second stuck point.

persuaded the student himself, his girlfriends, and partners were not convinced, and he couldn't reach fission, which is the third stuck point.

The whole admissions process is like this:

Drainage, diagnosis, return visit, improve interaction, lock customers, invite, fission.

So how to go through the above process smoothly?

Practice Record Enrollment Tetralogy:

The first step is identity reinvention.

Let what you say, others will want to listen.

Because many people's admissions introductions are very straightforward and pale, they almost throw away a brochure and begin to invite parents to see the school.

As a result, many people, in the impression of parents, are a salesman, and they have long lost the image of a teacher.

So can we diagnose the problem for the parents first, and make a problem diagnosis for the child, and then start to explain?

The second step is to chat with your heart.

When parents are willing to listen to us, we are likely to talk about the topic to the hearts of parents.

Entering the inner world of parents and children has reached resonance, so that we can pull each other into our world and guide and explain.

This step is very crucial, and a lot of expression formulas and expression techniques are applied.

The third step is to lock the customer.

Many people, many salesmen, the interaction is obviously very good, but when it comes to the invitation link, the other party disappears again.

This step is very crucial, and it can be said that all the previous work is for invitations and to lock in customers.

Because enrollment is to grab students.

The fourth step is fission.

So how do you do that?

How to build your own heart-attacking speech system?

Practice record enrollment tetralogy, the detailed steps are too long to write, if it is helpful to you, give it a like, and continue to update it when you are free.

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Practice Record Enrollment Tetralogy:

Social pressure, work pressure, and finally strengths, social needs. Parents are very understanding. They all understand that a high degree is not as good as a good technology.

It is better to have a lot of money than a skill, and the older you get, the more popular you are.

If you get through the **, it has already caused dissatisfaction among parents, and they won't listen to anything you say.

Think about it, how do you know the contact of your parents? How do you know what other people are doing? How do you prove that you're not? As a parent, these issues will be the first to consider, and this is why you eat closed-door soup.

Let's talk about chat skills!

Practice: I'll talk about chat skills.

When a student doesn't reply to messages for a few days, is it poached by a competitor, what should I do?

The sudden non-reply to the message really made me at a loss, because, the you I know, sometimes you are very ruthless, but you are the kind of person who attaches great importance to feelings. ”

We used to talk about everything, and we had such a happy chat, but now that you suddenly don't reply to my messages, I feel so lost, because I'm worried about whether you are experiencing some difficulties at home? ”

I even worry about whether you were reprimanded by your dad for playing with your phone a lot? ”

Or are you sick? ”

Really, no matter what happens to you, if you can tell me, as your bosom sister, I will feel a lot more fulfilled, so there must be something on your mind if you don't reply to messages, right? ”

You know, I know you very well, don't I? ”

Look, I said before, you're the kind of person who looks strong, but in fact you have fragility and worry inside."

In the past few days, I've been waiting for you to reply to the message, have you encountered any troubles? ”

Didn't we make a pact that we would like to talk to each other about our sad things or troubles? ”

In general, students will tell you what they really think, and then they can prescribe the right medicine.

The situation of not replying to messages is just a detail in the chat, and it must be designed with the entire chat process to maximize the power!

Chatting is to make the words warmer than what your mother says.

I suggest you go to Sichuan to study, it's okay to learn the development of Sichuan cuisine, study it well. Nothing is required.

Admissions Promotional Copywriting Creative Imitation Tips.

By imitation of creativity, we do not mean "plagiarism". So, what is a parody idea?

And how to impress learners by imitating ideas to make educational product selling points? Here are a few tips.

1. Functional imitation.

Functional imitation refers to the functional imitation of various images of the selling points of educational products, which can make the explanation of admissions publicity copywriting more accurate, vivid and vivid.

2. Color imitation.

For some special education products, we can refine the selling point through the creative method of color association.

3. Anthropomorphic association.

Anthropomorphic association refers to giving personality to educational products.

4. Combination of current affairs.

Combined with current popular things, languages, etc., it makes learners feel more familiar.

5. Refining and polishing.

Admissions promotional copywriting refines the selling points of educational products, obtains keywords that can run through all selling points, and then polishes them.

By imitating creative design, the admissions promotional copy can enable learners to have a better understanding of the educational product when reading the detail page, and have more creative advantages than similar competing educational products, which helps to improve the effective conversion rate.

A few misunderstandings about institutional publicity.

1. Regardless of the priority of enrollment and publicity.

The school's enrollment pays attention to short-term profits, and education and publicity aims to be far-reaching. In different periods of school development, the focus of enrollment and publicity should be different.

In the early stage of construction, a school should pay attention to market development and lay a good foundation for enrollment. During this period, it is necessary to pay attention to the design and development of educational and training goals, pay attention to service needs and improvements, publicize the value pursuit of the school to students' parents and the society, and use the limited human, financial and material resources for the development of the enrollment market.

At this time, educational publicity is an important means of school enrollment. But in the early days of school development, if too much attention is paid to school publicity, it is like letting a hungry homeless man not seek a living, but fall in love. After the school has grown to a certain scale and has a considerable market share, if it is still similar to the practice of vagabonds, and does not pay attention to image building, it will inevitably detract from the support of faculty and social forces, and go around in circles at a low level.

Second, propaganda awareness has failed to jump out of the spontaneous stage.

Three: There is only tactical propaganda, not strategic propaganda.

For most primary and secondary schools, the publicity is only designed for enrollment and does not align the enrollment communication with the school's image strategy and brand strategy. In the absence of strategic ideas for publicity, even if the school has publicity activities, there will often be a situation where the image display is at odds.

First, the main body of the copy should be accurate.

Writing from the student's point of view, your potential students are more interested in what specific and visible benefits your teaching or service can bring to them, which is more likely to attract students to sign up.

2. Appropriate imitation and reference.

If there is no partner in the agency who specializes in copywriting, or if you can't always write on the selling point, you can imitate it first, which is not a simple "plagiarism", but a "reference". For example, the selling points of educational products are functionally imitated in various images, and imitation can make the explanation of admissions promotional copywriting more accurate.

Third, the vocabulary is simple and pragmatic, shortening the distance.

The copywriting of educational products must not be flashy, rhetoric is piled up, and it is better to be pragmatic and simple. You should know that the purpose of writing promotional copy is to convey the unique value of your institution's curriculum to students and parents.

01 Digital Illustrative Formula.

1.How to easily get 3000 words in a month!

2.The secret to 5 times more efficient studying!

can all students score 90 points in the high school entrance examination?

4.4 Strategies to Unleash Your Child's Learning Potential!

5.Give me 10 days to make your child fall in love with learning!

02 Public Witness Ceremony.

What are you waiting for?

education experts, 15 famous teachers rigorously demonstrated!

03 Question-inducing.

1.How do I become a star in my class in 9 days?

2.Why do all students choose English?

3.How to become a master at memorizing texts?

4.How to be as good as these top students from prestigious schools?

5.I can't remember words all the time, what should I do?

6.How can I do math problems accurately and quickly?

7.Why do you work hard but your grades are poor?

04 figurative.

1.Three ways to make learning English as easy as "breathing"!

05 News dissemination.

1.All teachers are amazed by the miracle of teaching! 06

Declarative Formula 13 times the way to improve your learning efficiency without adding time!

2.Ways to improve your grades quickly!

3.The teaching methods you really need!

4.A guide to learning math faster and easier!

minutes, memorizing a text with ease!

6.Play to learn, the secrets of 200 students from key prestigious schools!

07 Guarantee.

1.Let every student go to a key middle school!

2.You don't have to worry about your child's learning!

3.If you can't learn English in a month, you will be refunded!

4.Is it worth it? The effect tells you!

08 exclamation.

1.Spending 999 yuan can change a child's life, it's worth it!

2.Astound! 8 adult children don't know how to learn!

3.It was horrible, my score improved by 28 points all at once!

4.Oh, my God! In just 3 months, his math score has doubled!

09 contrasting.

1.Since you have no choice, leave the child to us!

2.Your teacher didn't tell you the secret to learning English!

3.Incredible, but achievable miracle of English!

4.Your classmates don't want you to know the truth about learning!

None of them have mastered the correct way to memorize words!

6.When everyone else is memorizing words easily, and you are struggling to gnaw on words, it is definitely a serious mistake for you.

7.Get a perfect score essay in one lesson!

For example, the xx custodian center offers a habit formation course, which takes a quarter of an hour every day to develop good habits; For example, the XX custodian center has professional Chinese, mathematics and English teachers to ensure the quality and quantity of tutoring homework; For example, the composition teaching base of Beijing Normal University allows children to fall in love with writing in one class!

Also, proof of authority (advantage display): For example, the teachers in our center are all xx academic qualifications, x years of xx experience; For example, our center is the only training base of Beijing Normal University in the XX region; For example, my center is the nearest nursery class of XX Primary School;

School. Admissions copywriting. How to wash more attractive to parents? Easy to take in a month. 3000 yuan.

Dear, what parents look at is the actual educational results of the school, that is, if you put my child here with you, can there be real progress, and you tell parents the examples of successful educational achievements over the years, and the examples of brain development that really bring progress to children, and parents will believe you.

As far as I know. Enrollment guidelines for technical schools are generally available at the Labor Bureau.

Learning technology can be considered:

1.Learning technology can be considered from your own interests and hobbies, after all, this is different from reading, learning technology to a certain extent determines your future job category, if you have a technology, then to which aspect to develop, so that you can get started quickly, the corresponding salary will be a little better. Of course, if you don't have a particularly obvious skill or strength, then develop the skill first.

2.First of all, think about your hobbies, what type of work you like to do, and what skills are required for that job, and then learn and cultivate.

3.Considering the development trend in the next few years or 5 years, to the hot industry (chef), Lei Jun said that standing in the wind, pigs can fly, I agree with this sentence, riding the wind can break the waves, hot industries and new industries will have a shortage of talents in the next few years.

First of all, you have to have leadership, and your employees recognize you from the bottom of their hearts, rather than perfunctory for the sake of temporarily receiving n RMB.

Second, rewards are the best booster for incentives. You must have a clear reward and punishment system, transform people into system incentives, and the system must be enforceable to ensure that it works effectively in employee management.

Thirdly, Shiyu's training of children is a conscience business, we must ensure the quality of training, at least match with the fee, children's education is the top priority, parents will return to the mind in the selection of educational resources will be compared in many ways, there is a good quality to have a good reputation, the image is good, a ten, ten to hundred, the enrollment work will be much easier, of course, this is a process of accumulation.

In addition, you can let the parents of students help recruit students and give them a certain tuition waiver, which will be better, just like a product, no matter what the quality, the manufacturer will definitely say that it is good, but the consumers who have used it are not necessarily, so it will be more convincing to let the parents of students who are struggling to help recruit students. The combination of employee enrollment and parent enrollment can be done through multiple channels and directions, so that training can be done! I wish you success!