What are the characteristics of the target audience of subway advertising?

Characteristics of the target audience of subway advertising: The daily passenger flow of Shanghai Metro is expected to exceed 7 million, ranking first in the world! From 2.9 million in '06 to 7 million in '10, a short 4-year increase in traffic means that our ads attract more attention.

At the time of the 2010 World Expo, the daily passenger flow of Shanghai Metro will exceed 7 million, the flow of replacement passengers will be 2.5 million, and the passenger flow will reach 100 million in four weeks. Combined with the pedestrian flow across the street, the average number of passengers per station can reach 40,000 per day. At present, the population coverage rate of the 600-meter service radius of the rail station in the central urban area has reached 70.

The average distance to the subway station is 600 meters, covering 70% of the population, and 56% of the main consumer group often travel by subway. Passengers also find subway advertisements to beautify the subway environment and make their subway travel more enjoyable.

Most of them are students (college students) and office workers, and Media Power China has analyzed the target audience of subway advertising in detail, which should help you.

Common forms of advertising in the subway:

In-carriage posters: form a unique advertising environment in the carriage; Passengers are fully immersed in the itinerary and receive advertising information throughout the journey; These three advertising formats can be used separately or simply combined with other forms to achieve full coverage.

Platform light box: located in the subway waiting platform; Passengers can enjoy an unobstructed frontal view while waiting for the train; Present information with high-quality visuals, best suited for launching new products or building a brand image.

Passage poster: Located in the passage of the subway station, it is a must for passengers; Passengers entering and exiting the station and purchasing tickets need to pass through here to have direct contact with the target audience; It is best suited for short-term products** and is the best choice to enhance the frequency of advertising information.

Channel light box: Located in the passage of each subway station, in addition to the advantages of posters, its ultra-thin light box appearance and high-grade image help the brand enhance its reputation and effectively improve the consumption desire of passing passengers.

Passage light box corridor: distributed in the most concentrated channels of passengers, in the closed channel, the advertisement has the opportunity to communicate with the target customer for a long time, and the brand has such a close **, which naturally makes the passengers unforgettable.

Platform Lightbox Promenade: The most creative sensation**, the advertiser buys out all the lightboxes on the side of the subway track to create a strong atmosphere of exclusive display, and its shocking effect is incomparable with the prestige status.

Escalator side wall poster: located on the side wall of the elevator, directly facing the entrance and exit of passengers going up and down the stairs; **Cheap, is ideal**; The entire escalator can be used to display a range of products, or to create a strong visual effect with a variety of advertising screens.

Large wall sticker: Located at the most elite station of the Rolling Subway Station. Its display area is huge, the form is unique, the visual impact is strong, and there is a very rich creative extension space. It is suitable for well-known brands to maintain and enhance their big brand image, and it is also the best sensational and explosive type for new products to be launched.

New car brand special train: the new vehicle purchase is very suitable for the image of the enterprise, the new car body, clean and tidy compartment, provides a very good publicity and reading environment, because the vehicle purchase method is unique, and avoid the interference between other advertisements. This makes the advertisements in the car have a high attention rate.

The novel form of purchase also provides customers with a very broad creative space. A lot of good forms of advertising can be freely implemented in the car.

Subway advertising is a very important part of the city's public transportation system, and due to its wide coverage and large passenger traffic, subway advertising has become the preferred channel for many brands and businesses to promote their products and services. Here are some of the specific benefits of subway advertising:

High rates and wide coverage.

Subway advertising can cover many areas of the city, and tens of thousands of passengers use the subway every day. In addition, since the route of the subway often passes through the bustling business district and densely populated areas of the city, this makes the ** rate of subway advertising very high, which allows brands to better present themselves.

The effect of long-term delivery.

Metro ads can run in the same area for months or even more than a year, which makes them the best option for communicating brand image and long-term positioning. Due to the long-term running of subway ads, their impact is more long-lasting and consumers are more likely to remember.

The target audience is clear.

Subway ads can be targeted to a specific target audience, such as a specific region or a specific age or gender. This allows brands and businesses to have more control over the audience of their ads, which in turn allows them to better market their products and services.

Advertisements come in a variety of forms.

There are many different forms of subway advertising, which can be chosen according to the needs of the brand and the promotional goals. For example, sticker advertisements can be carried out on the interior of subway cars and station walls, and you can also choose to advertise electric elevators or subway elevators.

Low cost. Subway advertising is much less expensive than other forms of media. This is very attractive for brands and businesses on a budget. Therefore, subway advertising is a very cost-effective marketing tool.

In line with the image of the city.

Subway advertisements often match the image and environment of the city. This synergy makes the ad more acceptable and understandable, and also makes it more persuasive. Subway advertising can also be synchronized with the development and changes of the city, which allows the brand to better integrate with the construction and development of the city.

To sum up, subway advertising has the advantages of high rate, wide coverage, long-term disturbance effect, clear target audience, diverse advertising forms, low cost, and consistent with the image of the city. These advantages make metro advertising one of the preferred channels for brands and businesses to promote their products and services.

The placement of subway advertising is very important, and its choice is directly related to the quality of advertising communication effect. Here are a few key points to choose where to place your Liquid Grill subway ads:

**Peak platform or carriage.

Choosing the highest peak subway platform or carriage can make the advertisement visible to more people and increase the rate of the advertisement in the crowd. In the peak hours of people's burial, advertising can get better results.

Geographical location. Choosing a metro station that is strategically located, especially in business districts, shopping malls, tourist attractions, etc., can better capture the attention of your target audience. These locations have a more diverse population, have more purchasing power and spending power, and are more likely to impress.

Advertising format. Choosing a subway station that is suitable for the form of advertising can better display the advertising content and further improve the communication effect of the advertisement. For example, choosing a large, beautifully crafted LED screen can attract more attention from the crowd and also be able to better display the advertising content.

Site name ads. Choosing a site name ad can make it easier for people to remember, increasing brand awareness and image. At the same time, station name advertising can also take advantage of the location characteristics of subway stations to target specific target audiences.

Subway interchange station.

Choosing a subway transfer station can make the advertising more widely spread and better attract the target audience. Setting up ads at metro interchanges can give people a deeper understanding of what they're about during the wait time.

In short, it is very important to choose the location of subway advertising, and it needs to be comprehensively considered according to the purpose of advertising, audience characteristics, advertising form and other factors. Only by choosing the right subway advertising position can we give full play to the maximum effect of advertising and realize the publicity and promotion of the brand.

The subway advertisements in the station hall and platform are the areas with the highest concentration of people in the subway advertisements, because the ** volume of each passage is finally summarized there, including ticket purchase procedures, line inquiries, etc. The station hall also gives advertisers a large space to play, which can be used as the main station**, including subway wall advertising, subway pillar advertising, subway light box advertising, etc. The waiting area of the platform includes subway light box advertising, subway pillar advertising, subway screen door advertising** and so on.

The subway train advertisement is the most sealed subway Guangchun Ant Notice, and it is also one of the longest crowds to stop. Therefore, after the platform and the Li Sen chaotic road are generally placed, it is best to cover the interior of the train to strengthen the memory of subway advertising. The inside of this train mainly has train window advertisements, which subway train ** advertisements, subway train handle advertisements, etc.**, these ** are close to the audience, forced to contact for a long time, so can be used as product introduction subway advertising.

From the perspective of the location of the subway, there are no cherry blossoms: carriages, tunnels, platform floors, station hall floors, and entrances and exits.

According to the location of the form of advertising: chartered car, outsourcing car, handle, TV, language station, pillar package, tunnel advertising, light box, electronic screen, physical display, entrance and exit rolling light box, Bicong entrance and exit staircase sticker, entrance and exit ladder top, entrance and exit glass sticker. Cha Brigade.

As a modern and special transportation advertising carrier, the subway has the communication characteristics of ordinary outdoor transportation and indoor pop and light box, and its advantages are very obvious. However, on the one hand, the subway economy is in full swing, and on the other hand, the subway advertising seems to be a little creative.

From the perspective of advertisers, a considerable number of advertisers have not fully recognized the advantages of the subway. As the economy improves, more and more people will prioritize the subway when traveling.

From the perspective of advertising companies, subjectively, the entry threshold of domestic advertising companies is low, the number is large, and the level is uneven. Objectively, as an emerging subsidiary, the development process of the subway is relatively short, and domestic advertising companies have not accumulated much experience in this regard.

From the perspective of the subway's own operation, from focusing on technology to starting to pay attention to marketing, it is also a novice on the road. Due to the particularity of subway operation and management, the advertising in the platform needs to avoid train operation and debugging in the screen replacement, which has caused some bias in the industry against the response speed of the subway, and believes that it is slower than other outdoor ** such as bus body and outdoor shelter.

As a more direct expression, subway advertising plays a pivotal role in subway culture. On the one hand, the pleasing advertising content advertising form can beautify the environment and decorate the platform and decorate the carriage well. On the other hand, because the subway environment is a relatively closed space, passengers' attention to advertisements will increase significantly, and in this case, the lack of creative advertising will cause passengers to rebel and criticize.

As long as the subway is very large, and the subway is a semi-enclosed space, passengers are easy to be attracted by subway advertisements when taking the subway, and the upper and lower escalator advertising spaces in the subway station, the outer compartment, the entrance door, etc. can play a good display effect, Changchun Line 1 subway advertising is very attractive.

The various advertisements set up within the subway area are collectively referred to as subway advertisements. It is in the form of 12 light boxes, 4 channel Haifeng Li cherry newspapers, special light boxes, escalators, billboard posters in the carriage, chartered posters in the car, LED in the tunnel section, etc.

Subway LED digital**, on-board TV belongs to the silver cong in high-tech**, posters in the carriage, platform light boxes, channel posters and so on belong to the traditional**.