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I personally think it's in the body, after all, everyone has to wait for the car, and you will see it when you wait for the car, if you want more detailed sharing and research, it is recommended to go to the media China advertising company, they have a very professional data research program.
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Which form of subway advertising is better?
Each ad format has its own advantages and is different. In general, the larger the display area and the larger the coverage, the better the advertising form.
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I have subway line 1 and 2 resources here.
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The placement of subway advertising is very important, and its choice is directly related to the quality of advertising communication effect. Here are a few key points to choose where to place your Liquid Grill subway ads:
**Peak platform or carriage.
Choosing the highest peak subway platform or carriage can make the advertisement visible to more people and increase the rate of the advertisement in the crowd. In the peak hours of people's burial, advertising can get better results.
Geographical location. Choosing a metro station that is strategically located, especially in business districts, shopping malls, tourist attractions, etc., can better capture the attention of your target audience. These locations have a more diverse population, have more purchasing power and spending power, and are more likely to impress.
Advertising format. Choosing a subway station that is suitable for the form of advertising can better display the advertising content and further improve the communication effect of the advertisement. For example, choosing a large, beautifully crafted LED screen can attract more attention from the crowd and also be able to better display the advertising content.
Site name ads. Choosing a site name ad can make it easier for people to remember, increasing brand awareness and image. At the same time, station name advertising can also take advantage of the location characteristics of subway stations to target specific target audiences.
Subway interchange station.
Choosing a subway transfer station can make the advertising more widely spread and better attract the target audience. Setting up ads at metro interchanges can give people a deeper understanding of what they're about during the wait time.
In short, it is very important to choose the location of subway advertising, and it needs to be comprehensively considered according to the purpose of advertising, audience characteristics, advertising form and other factors. Only by choosing the right subway advertising position can we give full play to the maximum effect of advertising and realize the publicity and promotion of the brand.
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The subway advertisements in the station hall and platform are the areas with the highest concentration of people in the subway advertisements, because the ** volume of each passage is finally summarized there, including ticket purchase procedures, line inquiries, etc. The station hall also gives advertisers a large space to play, which can be used as the main station**, including subway wall advertising, subway pillar advertising, subway light box advertising, etc. The waiting area of the platform includes subway light box advertising, subway pillar advertising, subway screen door advertising** and so on.
The subway train advertisement is the most sealed subway Guangchun Ant Notice, and it is also one of the longest crowds to stop. Therefore, after the platform and the Li Sen chaotic road are generally placed, it is best to cover the interior of the train to strengthen the memory of subway advertising. The inside of this train mainly has train window advertisements, which subway train ** advertisements, subway train handle advertisements, etc.**, these ** are close to the audience, forced to contact for a long time, so can be used as product introduction subway advertising.
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1. Subway advertising is a form of advertising for outdoor advertising.
2. The delivery process of subway advertising is as follows:
1. Determine the form of advertising. If you're not sure, you only have a budget, so you can ask the advertising agency to make a campaign based on your target demographic and budget.
2. Determine the schedule. Determine if there are any slots available on your ad dates, and if not, adjust your schedule or change the format of your ad.
3. Sign the contract. After determining the form of advertising and the first one, you can find several more advertising companies to compare and choose cost-effective companies to cooperate.
Fourth, provide the design draft for industrial and commercial review. After providing the design draft, your service company will get it to the industry and commerce for review, if there is a problem in the review, you need to modify the design draft or provide the corresponding qualifications.
5. Print the sample. According to your design draft, the advertising company will provide a display sample that is actually printed.
Sixth, the picture is published. After the advertisement is executed, there is no problem with the above, and the Jianzhen Metro Square Cover Debate will arrange personnel to publish it.
7. Publish the report.
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From the perspective of the location of the subway, there are no cherry blossoms: carriages, tunnels, platform floors, station hall floors, and entrances and exits.
According to the location of the form of advertising: chartered car, outsourcing car, handle, TV, language station, pillar package, tunnel advertising, light box, electronic screen, physical display, entrance and exit rolling light box, Bicong entrance and exit staircase sticker, entrance and exit ladder top, entrance and exit glass sticker. Cha Brigade.
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Close to life, is an important part of consumption; More direct, with mandatory; Facing the public, with wide coverage and high penetration rate; Strong comprehensive performance ability, with strong appeal and impact. If you want to advertise in the subway, it is recommended that you go to Media Power China, and their company will synthesize the benefits of advertising in the subway and give customers a very satisfactory answer.
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In addition to what these two said about me, I will add a few more:
1.High degree of attention: Guangzhou's metro network usually covers all the bustling business districts in the city, especially in Beijing, Shanghai, Guangzhou and ShenzhenGood visual effect: clean and comfortable, non-disturbing environment, reflecting the high-end brand image of the advertising subject;
3.Frequent contact: Have a stable commuting and shopping crowd, and repeatedly contact subway advertisements many times a day4Flexible and creative: Guangzhou Metro advertising ** form includes 12 light boxes, 5 consecutive light boxes, do you know? Those who advertise in Shenzhen are looking for Parkson Media
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