How many chapters are there in the Jack Ma management log?

Breaking conventions, rebellious thinking, anti-dogma, and unexpected, "Martian" Jack Ma always surprises and miracles with his Martian style. In the group portrait of Chinese entrepreneurs, Ma Yun has always been a representative with a maverick spirit.

This book clearly analyzes the pace of Jack Ma's success from the aspects of Jack Ma's entrepreneurship, innovation, spin-off management model, team building, capital management, brand building, and business development, from which we can see Alibaba's growth process and profit model. In the form of a "management log", this book summarizes the original ecological language of Jack Ma's "Martian management" under 12 major themes, and conducts a detailed background analysis and accurate action guide.

Jin Wrong Knife, whose real name is Ding Pengfei. He is a business observer in the digital age, and a special commentator for Sina, NetEase Business, and CNBC. Graduated from Henan University of Finance and Economics, he has worked in planning, networking, newspapers, magazines, etc., and is now the research director of "China Entrepreneur".

He has been committed to the research of practical management, and is known for his in-depth research on business brands and innovation, and has authored books such as "Fish Swim in the Opposite Direction", "Blue Ocean Law of Fast Brand, New Brand Soaring to the Sky", "The Company's Fierce Fortune 500 China Tao Strategy", "Samsung Evolution", "Company Black Belt" and other books.

"Jack Ma Management Log" is a book published by CITIC Publishing House in 2009, and the author is Jin Wrongdao. It mainly describes the pace of Jack Ma's success from the aspects of Jack Ma's entrepreneurship, innovation, management model, team building, capital management, brand building, business development, etc., from which we can see Alibaba's growth process and profit model.

The management practice of Chinese entrepreneurs is rooted in China's economic practice and cultural soil, and has distinctive Chinese characteristics. "The Diary of Famous Chinese Entrepreneurs" is based on the practice of entrepreneurs, combining theory with practice, focusing on practicality, and has reference value for enterprises across the country. It is a very meaningful work to excavate, research, summarize, sort out and disseminate these excellent management ideas, so that they can be passed on from generation to generation and carried forward.

Famous Economist Honorary Dean of Guanghua School of Management, Peking University China's economic reform has attracted worldwide attention, and the experience of enterprise management needs to be refined and summarized urgently. This series of "Management Diary of Famous Chinese Entrepreneurs" aims to comprehensively study and summarize the management ideas of Chinese entrepreneurs and their management concepts, management models, management methods and management achievements, and properly sort out and summarize the management achievements of China's outstanding entrepreneurs in long-term practice, supplemented by accurate "background analysis" and incisive "action guides", forming a set of valuable "Chinese-style management thought series".

"Management Diary of Famous Chinese Entrepreneurs" Book Series Committee.