What are the problems of B2C for SMEs? 15

It is also necessary to divide the enterprise, and the other is staffing and logistics, a lot.

Summary. Disadvantages of the B2C e-commerce model (1) Serious homogenization of goods At present, the B2C market has been firmly controlled by various platforms, and the homogenization between these platforms is actually relatively serious. If you only rely on the low-price strategy and lack the core competitiveness, you will soon be eliminated from the market.

2) The quality of after-sales service is not the same In the B2C e-commerce model, it is generally the best to get the physical object, so once there is a problem, it is difficult to solve it. If the seller's after-sales service is good, it's okay to say, if the after-sales service is not good, you can basically only admit losses.

Only by solving the problems faced by B2C can we truly give full play to the advantages of B2C.

It is a multiple-choice question, and the options are logistics, security, payment, procurement.

Hello, I'm honored to answer your <>

According to your problem [what problems are B2C facing, so that Zhenque Chain Leasing is giving full play to the advantages of calling B2C], the following is the result of your analysis: logistics.

Advantages of the B2C e-commerce model The main advantages of the B2C e-commerce model are cost-effectiveness and convenience. With the B2C model, merchants can better provide users with offline services and experiences, and through e-commerce platforms, every transaction can be tracked and checked. Enterprises take the form of offline direct store opening, as long as consumers place orders, they are sensitive to the delivery of goods to the building.

Disadvantages of the B2C e-commerce model (1) Serious homogenization of goods At present, the B2C market has been firmly controlled by various platforms, and the homogenization between these platforms is actually more serious. If you only rely on the low-price strategy and lack the core competitiveness, you will soon be eliminated from the market. (2) The quality of after-sales service is different In the B2C e-commerce model, it is generally the best to get the physical object, so once there is a problem, it is very slow and difficult to solve.

If the seller's after-sales service is good, it's okay to say, if the after-sales service is not good, you can basically only admit losses.

1.Difficulties in capital turnover. In addition to specialized online stores, consumers generally want as many products as possible in online stores, and in order to meet the needs of consumers, B2C e-commerce companies have to spend a lot of money to enrich the supply of goods.

The vast majority of B2C e-commerce companies are supported by venture capital, and often after the e-commerce operation environment is established, there is little money left in the account. This is also the main reason why the entire e-commerce industry is struggling.

2.Inaccurate positioning. First, the positioning of goods is not accurate, many B2C enterprises have built online stores into an online supermarket at the beginning, and the online goods are large and complete, but they are seriously restricted because they do not have the support of a relatively complete logistics and distribution system; Second, the positioning of the customer group is not accurate, although the number of visits is high, but the transaction volume is small.

The third is that the positioning is high. The online store pursues zero inventory, and after receiving the order, due to the small batch size of the order, it cannot get a good purchase price.

3.The online payment system is not fully established. The outstanding feature of online shopping is the use of credit cards to enable online payment.

From the current point of view, the scale of China's e-commerce payment is still at a low level, the security risks of payment still exist, and most of the third-party payment platforms that pay for bank functions can directly control the transaction funds, so the risk of exceeding the authority to call transaction funds always exists. This imperfect online payment system seriously restricts the development of B2C e-commerce enterprises.

4.Credit mechanisms and e-commerce legislation are not sound. Some merchants transfer credit risks to both parties to the transaction for the sake of cost and policy risks, some merchants publish false information, seize current payments, leak user information in order to maximize profits, some buyers cancel orders without reason, and some sellers are shoddy.

These phenomena are the root cause of consumers' misgivings about online shopping.

Benefits of B2C for businesses to distract from

Enhancing the anti-risk ability of enterprises and carrying out online retail through the B2C e-commerce model is a relatively less investment, and it is relatively easy to operate to occupy more industries and take profits from the Mengdan chain.

The average gross profit of products is more than 90%, and traditional retail has to go through layers of exploitation by wholesalers and retailers, while the B2C model allows brands and manufacturers to face consumers directly, and have more room for profit.

First, the infrastructure is weak.

It is mainly manifested in narrow bandwidth, slow speed, unstable operation, and high tariffs.

Second, the level of enterprise informatization is low.

In particular, small and medium-sized enterprises generally do not pay enough attention to informatization from the perspective of ideology and understanding, resulting in small investment, slow process, and lack of corresponding talents and investment.

Third, the standards and legal environment are not enough to follow up.

Network marketing, electronic signatures, electronic contracts, electronic invoices and many other links involve the information industry, circulation industry, financial industry and other regions, and these industries need to have relevant standards and legal norms in order to coordinate their operation.

Fourth, the means of payment are not perfect.

Although there are now a variety of payment methods supporting enterprises and banks on the Internet, they are still not understood and accepted by most people due to the corresponding payment system and credit system.

Fifth, the development of logistics is immature.

At present, China's e-commerce chain, transportation chain, information chain, service chain and other supporting links are still very imperfect.

Sixth, the development of the country is uneven.

Mainly due to the imbalance of China's economic development, e-commerce has an early start and rapid development in economically developed areas such as Beijing, Shanghai, Guangdong, and Zhejiang, while it lags behind in the relatively backward central and western remote areas, and there is an obvious imbalance in development.

It is difficult for many products to form a brand effect through traditional sales, but B2C should be an opportunity, and it has been proved that many products have reached a ten-year development level that overloads traditional stores or channel sales through B2C operations in three or four years.

In recent years, with the popularization of the Internet, the maturity of credit card payment, and the rapid development of logistics and distribution, e-commerce enterprises have grown rapidly. As an emerging industry, e-commerce has put forward higher requirements for information construction. As one of the first batch of B2C e-commerce logistics chain solution providers in China, we bring the management model of leading B2C e-commerce enterprises at home and abroad to enterprises in need.

Online**. As the main way for B2C e-commerce enterprise customers to order products, according to data analysis, the order volume of B2C enterprise customers accounts for about 70% of the total order volume, or even higher. As a trading platform, it can submit customer order information to the enterprise in a timely manner, and customers can obtain relevant information in the first time.

Call center system.

It is used in the customer service department, mainly used to accept customer calls, including pre-sales consultation, ordering, in-sale order status inquiry, and after-sales service processing.

Information platform. E-commerce companies can reflect the timeliness of information transmission at any time, so that customers can experience high-quality services in the shopping process. The information platform is integrated with the first-chain system, and the order information, delivery information, payment information, refund information, first-class information, new product arrival, etc., are reported to customers in a timely manner in the form of mobile phone text messages and e-mails.

Logistics and distribution system integration.

B2C e-commerce enterprises basically use the form of logistics express to send products to customers, and through the integration of the distribution system and the first-chain system, the delivery status of the express delivery will be fed back to the internal system of the enterprise in a timely manner. Customers can understand the delivery status of the ordered products at the first time through **, ** consultation.

Product modules. Product management, order management, return management, processing.

Chain management.

Purchasing information, sales information, inventory information.

Sales management, procurement management, inventory management, distribution management.

Integrated financial management.

Financial information, receivables management, payables management, general ledger management.

Human resource management.

Personnel management, salary management, attendance management, piece rate management, training management, recruitment management, etc.

System maintenance management.

Permission management, report customization management, initialization management, and monthly settlement management.

Chain management system.

**The main core business of the chain system involves sales, procurement, inventory, distribution, etc., and forms a business operation platform for the entire enterprise through the integration and application of related subsystems. **The subsystems within the chain are more closely applied to each other, and the ordering needs of the sales system are compared and analyzed with the existing inventory and procurement in transit to form an accurate commodity procurement plan.

Financial integrations. Financial integration is the ultimate embodiment of the capital flow of the information system, through the integration with various business systems, the corresponding data is automatically collected, the workload of financial personnel is reduced, and the possibility of manual data collection errors is avoided.

The concept of mass consumption has not yet changed, and they trust more things that are intuitively visible.

But most B2C companies can't afford to invest too much money in running brick-and-mortar stores, and they face transformation issues.

I think the challenges faced by Chinese B2C companies are 1Gain the trust of consumers 2Propaganda 3Sales channels.

4.It is also the most critical after-sales service, and the after-sales service of Chinese enterprises is too poor 5, which is also a relatively large point.

Let consumers have the wrong perception that the product is not good, I think we should launch a quality product, and we should improve the product** and increase the brand value of the product.

At the moment, I see that Gree is doing a good job, and Gree has merged forward and developed its own sales channels, physical stores.

The brick-and-mortar storefront satisfies items 1, 2, 3.

You should ask the teacher who made the question. Haha......