How to accurately determine the needs of users?

To be honest, it is difficult to discover the real needs of users. People's psychology is different, you think like this, people don't necessarily think like this.

For example, some people think that the design is very good, and some people think that they can't send large files, so it's not as good as QQ. If you want to discover the real needs of users, you can start from the following points.

1. Observe his social software and experience what kind of person the customer is and what kind of hobbies he has.

2. Communicate attentively and discover customer needs.

3. You can find out the needs by doing a questionnaire.

It's really hard to accurately determine what users want.

Because the requirements of each user are different, there will always be a variety of strange users to develop different requirements, you can develop some questionnaires, to spread a large area, let them fill in, at this time you will find that there are many people's requirements are the same, although it can not meet the small number of people, but most people can.

Therefore, when determining customer needs, it is important to satisfy the majority of people, not a small number of people.

In order to understand the needs of users, I think we need to do the following:

1. When we are thinking about a problem, we must learn to empathize and think about the problem from the perspective of others.

2. To understand the interests of people in the current society, and then do a questionnaire to see what people's needs are now?

3. Communicate directly with people, find out what they need, and then make a summary.

If you want to accurately determine user needs, you must first understand your users, make a questionnaire that can reflect the situation or select a few users to chat with them, first understand your users, understand their psychology, and understand what they need. This allows you to determine exactly what the user needs.

Ask the customer directly, and the customer will summarize their needs in an objective situation, and they can also do some questionnaires.

Let your loyal customers help, loyal customers really want us to do better.

Using big data to infer our practices that users prefer.

First of all, you must learn to empathize, only if you really think from the perspective of the user, you can understand the real needs of the user, and you can send a questionnaire to each user. Drill down and actually get to know your users, understand their psychology, understand what they need. This allows you to determine exactly what the user needs.

In my opinion, if you want to accurately determine the needs of the user, you have to analyze them one by one based on the identity of the customer and the purpose of the product he wants to buy. Recommend the most accurate products to him. This way, you can accurately analyze the needs of users.

First of all, we need to obtain enough information to understand the user's information as comprehensively as possible from multiple channels, and then after we understand this information, we must summarize the data and analyze the user's needs, and then transform the user's needs into functional design, and then produce a batch as soon as possible, and then the user quickly experiences and modifies it in the process of user use.

My own work experience is to communicate with customers more, I have to have a lot of topic resources, guide customers to chat with myself, not only professional knowledge, but also learn a lot of amateur information, because the customers you meet are from all walks of life, so this is very challenging for salespeople, so only by guiding customers can we accurately grasp the needs of customers.

For example, in our life, we must first understand what the customer wants to do, so it is impossible to have everything before it wants to do something, there will always be something missing, we can understand the needs of users from this aspect.

The customer's demand refers to the process of gradually exploring the customer's desire, use, function and style to buy the product through the long-term communication between the buyer and the seller, and describing and showing the vague understanding of the customer's mind in an accurate way. Characteristics of customer needs: multi-faceted, not envious of certainty.

The starting point of design is demand. In the product life cycle, demand is a dynamic process, products can be divided into: introduction period, growth period, maturity period and decline period, products have different needs at different stages, and the types of needs are also different.

From the perspective of the object, the requirements are: basic needs, ease of use needs, and operability requirements;

From the perspective of product operation, the needs are: product operation needs, policy and legal needs;

From a system perspective, the requirements are: security requirements, performance requirements, maintainability and portability requirements;

The company has a mature demand collection, review and management mechanism. When judging the priority of requirements, the Kano model is used to determine whether it is a charismatic need, an expected need, a must-have need, an undifferentiated need, or a reverse need. For example, the folding screen mentioned earlier, taking photos on the front and back, and interaction between applications belong to the charm needs.

App splitting is an expected requirement. Folding reliability is a must-have.

How to judge the needs of customers??? And how to tell what kind of person he is? It's basically a principle.

1: Communication If you don't understand, it doesn't matter if you prescribe the right medicine, you can understand it through his colleagues and friends 2: You can go out together in the process of going out to play from his attitude towards people and things and style After summarizing the side, there is a general conclusion based on experience.

3: Guest! This word is very important, since you all think that he is a guest, a customer, or a customer, it is all others! In this way, you lose your position of thinking from the other person's point of view.

Circle model to identify user needs:

What (user feedback), how (user behavior), why (real needs):

What the user tells you what they want, such as the information you gather through surveys or customer reviews and feedback.

The user's demand is how, that is, the user's actions and results when using the product and selecting the product, which can falsify the user's demand in action expression.

The real needs of the user's heart are the why, that is, the reason behind a series of actions of the user, why they use the product and not other products, etc.

User needs.

Five ways to identify what your customers really need:

1. Products and their services.

That is, the actual amount of money that the customer pays for the purchase, and it is the only balance point for the buyer and seller to form a transaction. If there is a disagreement at this point, the transaction cannot be realized, and if this point is consistent, the transaction will be realized. When the customer is not clear about their real needs or the business does not understand the customer's needs, it is the only basis for the transaction.

In many transactions, many customers think they know their real needs, and the business also subjectively believes that they understand all the needs of the customer, and both sides go straight to the topic --- negotiate, but the result is that the customer may not meet the demand, and the business has no profit.

Since 1998, China Xerox began to promote its large-scale high-speed printers in the insurance industry, between 1 million and 3 million yuan, and in the early 2000s, there have been initial results, some customers have adopted Xerox products, but at this time, HP, IBM, STAR and other companies have also found opportunities for high-speed printers in the insurance industry, and have entered the market competitionBut after two years of competition, Xerox still won the competition before the end of 2001, occupying almost all provincial purchase orders. Xerox did not use price reductions to cope with the competition, but took "customer demand economics" as the core guidance, and used its own advantages of entering the insurance industry earlier and understanding customer needs very well, and developed a package of solutions including how to reduce customer use costs, reduce procurement risks, solve core problems, provide extended benefits, early delivery time, etc., including after-sales warranty services, financing, full outsourcing services, providing prototype turnover, etc. As a result, the frantic advance of competitors was blocked and forced to force them to shift the field of competition.

In the sales process, once the customer puts forward a low ** request or ** comparison, most salesmen will panic, either lose the order, or the profit is very low. The author often reminds the salesman in this situation in his work, when encountering **competition or low customer ** requirements, do not get entangled in **, and guide customers to focus on other areas of demand rather than just **, often the problem will be solved.

How to understand what your customers really want.

From the customer's point of view, understand the customer's needs. The details are as follows:

1. First of all, you need to clarify where your target user group is? What kind of user group is it? What stage are you at now? This needs to be analyzed.

2. The second is to set a scenario for the target group derived from these analyses, that is, you need to think about why customers want to use products like their own? Under what circumstances will such a product be needed? What kind of problem is needed with such a product?

3. Finally, it is to give a top position to your own products and target users, and after understanding the scenarios analyzed above, you will know why customers need their own products. The next thing that needs to be solved is to be clear about what kind of problems can your product solve for users? How do you impress your customers?

Just let them choose for themselves.