Xingtu only sold 1,758 units in June, and Tiggo 7 also became an outcast , where did the two fail?

Among the specific sales of each model, two models are noteworthy. The first is Xingtu, which was launched in April, and only 1,758 units were sold. The sales of Tiggo 7, which once sold more than 10,000 per month, are not satisfactory, and the Tiggo 3 series plus Tiggo 7 has only sold a total of 4,500 units, and the Tiggo 7 is estimated to be about 2,000 units.

So, where exactly did these two models fail, and why did they sell mediocre.

At that time, the Tiggo 8 had become the pillar of Chery's SUV, so what did it matter if it didn't have a Tiggo 7?

However, although Chery's inaction exacerbated the decline of the Tiggo 7, the reason for this is that the factor of product power is the fundamental reason for the decline of the Tiggo 7.

Product strength is lost both internally and externally, and the competitiveness is weak.

The Tiggo 7 is really good, especially in terms of power performance. Its engine is very reliable, I am afraid that no manufacturer in China dares to release a 100-kilometer warranty commitment, and the thermal efficiency of more than 37% also makes it stand in the first echelon of domestic brands. However, just as the advantages are obvious, the disadvantages of the Tiggo 7 are also obvious, and can even be described as "both inside and out".

The Tiggo 7 looks good on the outside, but the body is too short. Its measurements are 4505x1837x1670mm, while the Haval H6 is 4649x1852x1710mm and the Changan CS75 is 4650x1850x1705mm. The Tiggo 7 is one level lower than its competitors.

In addition, the luggage volume of the Tiggo 7 is only 1 2 of the Haval H6.

There is technology to be afraid of anything, and this is only short-lived. When the first batch of Chinese people understand cars, they will know Chery cars.

Xingtu was actually quite popular at the beginning, mainly because of the high pressure of competition, and the advantages of Changan CS85 and Harvard F7X at the same price are very large.

Chery's own problems, the operation of Xingtu is exactly the same as that of Qoros, and the result will be the same ......As for the Tiggo 7, it's compact with the Tiggo 5 and Tiggo III, right? Tiger Eight is considered medium-sized, but how many ......... are overlapped by that **

Although the appearance of the car is good, the space is too small.

Every product is a representative of tofu dregs and rags! Ordinary people are scared of garbage pits like you!

Neither has an advantage, and there are better vehicles to choose from.

Marketing means, and then there is the quality of the car itself.

Both of these are not in line with the trend of the market, and the appearance is rustic.

Failed in marketing strategy, marketing means are not good.

Are you trying to reshape Chery's low-cost mix-up?!

Xingtu failed in marketing strategy, pre-sales and after-sales service and 4S stores. For example, Xingtu Xingyao, which was set when it was listed in April, only mentioned the car in half a year, but the manufacturer did not have any explanation. The service and business of the 4S shop are poor.

The Tiggo 7 also does not have advantages, and it is inferior to other models in the same class in terms of creating a sense of class. In particular, the center console made of hard plastic is very cheap, and the leather part only includes the steering wheel and seats. And the central control LCD screen is only 9 inches, which is not as good as the Roewe RX5 of the same level

**, Marketing, Product Power. Why did Xingtu build a separate store, many places can't buy it. Why is the lowest-spec model of Xingtu discontinued?

directly raised the ** of Xingtu. The Tiggo 7 and the larger Tiggo 8 almost coincide in price. The length of seven meters compared with Tiggo is not enough for the same level, and the space is not low.

In addition, the appearance of the Tiggo 7 is not very atmospheric.

Tiggo's engines are reliable, but the competitive pressure is too great.

Marketing means, business strategy is wrong.

If you don't keep up with the trend and the times, you can only be eliminated.

I don't know where to replace Tiger 8 in Hangzhou, Xiaoshan is a bit far away, it's really a headache.

I want to buy Xingtu, but there is no store in Hainan at all, and I don't know how to buy it.

I have been to Xingtu for a few months, and I think it is very good, but in the end I bought Xuanyi, and the money we worked on was not easy to come by, and I felt that Xuanyi was more secure, and I didn't dare to spend 1670,000 yuan to take risks.

It has not kept up with the changes of the times, and the technology has not been innovated in time.

I bought Qoros from my old watch, and my uncle bought Kaiyi, don't ask me why, because they believed the ads at that time [laugh] [laugh

There is **Who will buy the old model.

Black no level? , continued with the editor.

Their products do not conform to the consumer's view of purchasing.

There is no timing, no real quality first.

Defeat is that they themselves did not take advantage of the opportunity.

Because their design concept does not meet the needs of consumers.

Neither is unique in its ability to appeal to consumers.

Neither enhances the functionality that consumers need.

That's because they didn't capture the consumer market.

They don't know what consumers really want.

The main reason is that it can't compare with others in technology, and it has been surpassed by others.

It did not evolve in line with the needs of the market.

I don't think so.

First of all, looking at the pricing, Xingtu LX is priced at 10,000 yuan, while Tiggo 8 is priced at 10,000 yuan, and there is a serious overlap between the two at more than 120,000 yuan.

The Tiggo 8 uses an engine that is actually priced very close to the Xingtu LX, so there will be some competition between the two.

Let's compare the Elite Edition of the Tiggo 8, which costs 10,000 yuan, and the Starry Rewards Edition, which costs 10,000 yuan.

The advantage of Tiggo 8 is that the size is one lap larger than Xingtu, it belongs to a medium-sized SUV and Xingtu is only compact, the power system of the two is the same, and the suspension is also a rear wheel multi-link, and the difference in actual driving experience is not very big.

However, the Tiggo 8 has obvious configuration advantages, including a panoramic sunroof, electric trunk, leather steering wheel, imitation leather seats, electric adjustment for the main driver, heated front seats, second-row backrest adjustment, electric folding of rearview mirrors and other practical configurations.

In addition, Xingtu is a high-end model brand of Chery, and the workmanship materials will be better than Tiggo 8.

So a simple comparison can be seen that Tiggo 8 is practical and more cost-effective, while Xingtu LX only wins in delicacy and sense of technology.

Xingtu's exit is another attempt at Chery's high-end, at present, the main sales force is Tiggo 8, there is a clear difference between the two positioning, the pursuit of practicality and cost-effective Tiggo 8 is definitely a better choice, and you can choose Xingtu LX if you like exquisite workmanship, but Xingtu LX is facing the encirclement and suppression of Lynk & Co and WEY, and it is really hard to say what kind of development will be in the future.

On the whole, the launch of Xingtu LX will not have any impact on Tiggo 8, Tiggo 8 sales are still stable at 10,000 units, and it is unknown whether Xingtu can carry the banner of Chery's high-end!