Why is the joint venture brand no longer a sweet spot in China?

In the past, the joint venture brand was a sweet and sweet spot, which was mainly related to the consumption psychology of the Chinese people. Before the rise of joint venture brands, domestic consumers were mainly divided into two groups of car purchases, one group was high-end consumers with sufficient budgets, who had strong purchasing power, and naturally preferred imported cars. The other group is grassroots consumers, who pay attention to cost-effective car purchases, so domestic cars are the first choice.

After the emergence of the joint venture car, it will undoubtedly bring consumers a compromise consumption method, especially for consumers with a certain budget, imported cars are too expensive to afford, domestic cars are too cheap and can not meet vanity, and joint venture cars can just meet these two needs. This is also the reason why joint venture cars have been popular in the domestic market for a long time.

However, the market is not permanent, as the so-called 30 years of Hedong, 30 years of Hexi, some joint venture cars are getting worse and worse, even inferior to domestic cars, there are also traces.

On the one hand, domestic cars are getting better and better, and the gap with joint venture cars is narrowing, such as Geely, Great Wall, Changan, BYD and other domestic cars, are excellent representatives. These domestic cars not only do not lose to joint venture cars in terms of product design and technology, but also have more advantages in cost performance than joint venture cars;

Second, because some joint venture cars have problems with their own brand positioning, the product design does not meet the aesthetics of domestic consumers, and at the same time, the development route is not planned in time according to market changes. Today, unlike in the past, the halo of "joint venture" alone can no longer be invincible in the domestic market, and only by keeping up with the trend and making continuous progress can we not be left behind.

Some of the joint venture cars are just branded with foreign cars, which is a gimmick and does not have any actual improvement.

Because joint ventures do not represent quality anymore, people's willingness is smaller.

Now China is stronger and less dependent on foreign money.

Domestic cars are getting better and better, and the gap with joint venture cars is narrowing, such as Geely, Great Wall, Changan, BYD and other domestic cars, are excellent representatives. These domestic cars not only do not lose to joint venture cars in terms of product design and technology, but also have more advantages in cost performance than joint venture cars;

The joint venture brand no longer has its own advantages, or the advantages are not obvious.

Now domestic cars are getting better and better, and joint venture cars are no longer the first choice.

Because domestic production also has a certain strength, but joint venture cars are still popular.

Domestic cars in our country have also developed.

The technology of domestic cars has also developed greatly.

Nowadays, domestic automobiles have risen.

The comprehensive national strength has increased, and domestic cars are becoming stronger and stronger.

With the rapid take-off of China's economy, people's consumption level is much higher than before, buying a car has long been not a difficult thing, I don't know the basis and feel that China has become the world's largest car consumer market, in front of this huge cake, almost all car brands are competing to enter the Chinese market for a piece of the pie, such as Japan's Toyota and Honda, Germany's Volkswagen, the United States' General Motors, have achieved good results, but with the survival of the fittest, someone into the game, someone must be out, Do you still have an impression of the following three brands that have withdrawn from the Chinese market?

Suzuki believes that many people have the impression that classic models such as Alto, Swift, Jimny and so on have long won the hearts of the people, but as one of the first foreign car companies to enter the Chinese market, why did they withdraw from China, the world's largest automobile consumer market? Because Suzuki is committed to small cars and mini cars, and the same is true of the models mentioned above, in the Chinese people's pursuit of automobiles is getting higher and higher, and all aspects need a more atmospheric environment, Suzuki does not cater to the market, resulting in lower and lower sales, and finally had to withdraw from the Chinese market.

The older generation should know that the Omega series of Opel cars in the nineties was popular all over China, but on January 1, 2015, the original festive day announced its withdrawal from the Chinese market, the reason for which is also the most intuitive pain point, sales are declining year by year, and the total sales in 2013 are only less than 5,000 units. However, it is also related to the market view of GM Group, because Buick, another brand under GM, has gradually increased its sales in the domestic market, so it simply concentrates its resources on the Gaoque European market.

Fiat has withdrawn from the Chinese market for the second time, and in 1999 established Nanjing Fiat to launch the once quite popular Fiat Palio, but this momentum did not continue to other models, and it was reluctant to announce its dissolution and withdrawal from the Chinese market in 2007. Later, in 2010, Fiat did not give up, returned to the Chinese market, and established GAC Fiat with GAC Group, but could not escape the fate, with a total sales of 2,273 units in 2017, and a total sales of only 90 units in the first four months of 2018, and finally chose to withdraw from the Chinese market again.

When people are more and more selective, manufacturers are indispensable for the market to cater and progress, survival of the fittest is the law of survival, only with better products, in order to stand in the Chinese market and for a long time.