After being fined 1.7 billion yuan for emission gate , how long can JAC Motors, which is in domesti

I don't know. JAC's "trump card business" lies in the production of commercial vehicles (light trucks, heavy trucks, etc.); But as early as 2016, they also set a good sales record of 10,000 units per month in the passenger car market. The rapidly growing SUV market became a breakthrough for JAC to enter the passenger car market at that time.

The surge in SUV market demand has led many independent brands to start making SUV models one after another. However, in the comparison of many models, the suspicion of "changing the soup without changing the medicine" of the JAC "Ruifeng" series has gradually been noticed by consumers. Let's take the Ruifeng S3, which was among the top three domestic small SUVs in 2014-2016.

The view changes again and again, and the powertrain responds to all changes with the same change. The lack of product power will naturally lead to the elimination of products from the market.

According to the data, the sales of JAC's SUV models in 2017** are in stark contrast to the prosperity of the domestic SUV market. The sharp decline in sales of SUV models also indirectly contributed to the year-on-year decline in the overall sales of JAC Motors (including commercial vehicles).

As the first Sino-foreign joint venture new energy vehicle project in China, JAC Volkswagen was once regarded as a "life-saving straw" for JAC. However, at least for now, the project has not brought much to the cake to JAC's new energy business. Although JAC's Volkswagen's first pure electric model, the Sihao E20X, has finally begun to show signs of entering the market after more than a year off the assembly line, in the past two years, the loss of JAC's Volkswagen project has reached 100 million yuan, which also accounts for about one-fifth of JAC's total loss in 2018.

It depends on the recent profitability of JAC.

Development should be a problem, and how long it lasts can only depend on the inside.

We don't know about this, he didn't make much profit, and he might have to rely on parts to do business.

Look at the internal marketing means and turnover.

I don't know exactly how long it will last, but it's not going to be good anyway.

Inside, it feels like it won't last long.

It won't last long, and this incident has had a big impact on it.

It won't last long, and it's the end of the crossbow now.

Let's take a look at JAC's income and expenditure.

It may not last long, and people are becoming less and less confident in it.

It's not clear about the specifics, but it should be fine.

The Beijing Municipal Bureau of Ecology and Environment decided to order JAC to target shoddy pollution control devices.

Because they have taken the wrong path of development.

Not responsible for themselves and consumers.

Because it does not meet the required standards of national laws.

Because it did not come according to the requirements of the state.

In fact, it is a system that specifically detects vehicle emissions.

The illegal act of pretending to be a qualified emission inspection product and selling it out of the factory is suspended for rectification.

discredit the entire industry and make the public vigilant.

It discredits the brand and leaves a bad impression on consumers.

Sales will definitely decline, and the brand has one more failure in the eyes of the public.

Affecting the brand image of JAC Motors will also have a negative impact on the sales trend this year.

Reducing sales is certain and can have even more serious consequences.

It will cause a serious decline in sales, and the company will investigate and deal with it, and it will be reluctant.

It will have a little impact, because it will discredit the brand, so others will also reduce the consideration of the car when buying a car, which will inevitably affect sales.

Car sales will drop for a short period of time.

: will increase the amount of losses in 2018.

In the past September, many auto companies in Europe and the United States were involved in the "emission gate" turmoil. However, in the face of this turmoil, each family has responded differently. Five years have passed, and the "emission gate" has still not come to an end.

In September 2019, a number of automotive groups were again held accountable for their "emissionsgate".

The two major German car giants, Volkswagen Group and Daimler Group, were "raided" by German prosecutors almost at the same time because of the "emission gate". Several current and former executives of the Volkswagen Group have been sued for "market manipulation", and Daimler AG has received a fine of 100 million euros (about 100 million yuan). Subsequently, a senior manager of Fiat Chrysler (FCA) was charged by the U.S. Department of Justice for allegedly lying to regulators about diesel emissions.

However, due to the very cooperative attitude of Daimler Group throughout the incident, German prosecutors have officially put an end to the group's "emissionsgate" scandal investigation after this fine.

After four years of being trapped in the "emissions gate", Volkswagen is still difficult to get out

Although it has been four years since the Volkswagen Group's "emissionsgate"**, various scandals continue to be revealed, and the solution of the problem still seems to be far away. Germany's "Frankfurter Review" said on September 26** that German prosecutors filed a lawsuit against Volkswagen CEO Herbert Diess, former CEO Martin Wendern and Chairman Pan Shi on the 24th local time, accusing them of manipulating the "emissionsgate" incident in 2015. The Supervisory Board of Volkswagen Group issued a statement on the 25th denying the relevant allegations.

The defense counsel for the three also dismissed the charges as unfounded. At the same time, a German consumer organization filed a complaint with the court seeking financial compensation. But the public believes that the lawsuit is baseless.

On the 25th local time, in response to the class action lawsuit filed by the German consumer organization, the lawyer representative of Volkswagen Group said at a press conference: The class action lawsuit is not established, there are still many unknown factors in the settlement negotiations, and it is unlikely that a settlement will be reached.

The "emission gate" accelerates Daimler's transition to electrification

The Volkswagen Group is not alone in the "emissionsgate" accusations. Almost at the same time, Daimler AG received a fine of 100 million euros (about 100 million yuan). Similar to Volkswagen, Daimler's involvement in the "emissionsgate" is not a new topic.

Back in early 2016, the EPA asked Daimler to explain the emission levels of its combustion engine vehicles. In addition, Daimler AG is accelerating its electrification transition in order to meet the EU's increasingly stringent emission regulations, as the road to "tailpipe tampering" is blocked.

At this year's Frankfurt Motor Show, Kang Linsong, Chairman of the Board of Directors of Daimler AG and Global President of Mercedes-Benz Cars Group, announced the "Vision 2039": by 2022, Mercedes-Benz will achieve carbon neutrality in vehicle production in Europe; By 2030, electric models will account for more than 50% of Mercedes-Benz's new car sales; By 2039, Mercedes-Benz will strive to achieve carbon neutrality in its new vehicle lineup.

Mainly because this emission gate affects the sales of cars very much, so it is very ruthless.

Daimler AG received 100 million euros, and emissions gate will suffer from this situation.

This emission gate has actually affected a lot of companies, and many companies are facing a crisis of confidence.

Daimler AG received a fine of 100 million euros (about 100 million yuan).

As a result of the emission gate incident, many cars did not meet the gear standards, so many cars could not be sold.

It may be because the rumors are more powerful, and the emission gate will suffer when it comes to this situation.

If this event is involved, the sales of their brand will be greatly reduced.

Now that people are paying more and more attention to emissions, it will have a big impact.

Now environmental issues are gradually being put on the agenda, so many car companies have such a situation.

In the automotive industry, emissions fraud is a serious matter, and in addition to Volkswagen in Germany, there are already precedents of huge penalties for emissions fraud in China.

JAC Motors has once again been concerned by relevant departments due to emission issues.

On May 5, an announcement from the Beijing Municipal Bureau of Ecology and Environment indicated that it planned to hold a hearing on the suspected major punishment of JAC Motor Vehicle manufacturers for shoddy pollution control devices and pretending to be products that passed emission inspections.

This was the announcement of an adjournment of the hearing, which was supposed to take place on April 15 but was postponed to May 16 due to the application of the party, JAC.

Which products of JAC Motors have shoddy pollution control devices, and which models are "sold as products that pass the emission inspection"? It was not mentioned in this announcement.

On May 8, the relevant personnel of the Beijing Municipal Bureau of Ecology and Environment also said in response to the inquiry of the 21st Century Business Herald, "Because it is a case that is still being processed, no conclusion has been drawn, and it is not convenient to disclose too specific information now, and the final result depends on the penalty decision." ”

However, a JAC insider said that the models accused of emission fraud by JAC this time are mainly commercial vehicles, and in the process of upgrading emission standards, the emission capacity of some trucks has not kept up, but the specific models and scale involved are not clear.

In fact, JAC has previously encountered the problem of "emission fraud". As early as 2014, when some areas took the lead in implementing the national IV emission standards, JAC heavy trucks were CCTV's "Focus Interview"**, which passed on the model and code of the engine on the vehicle certificate to pass off the national three as the national four.

At that time, JAC said that the behavior was committed by dealers and that sales channels would be strictly managed. However, the "Focus Interview" survey believes that this kind of emission fraud cannot be done without the cooperation of manufacturers.

The above-mentioned JAC insiders admitted frankly that JAC was "named and criticized" at that time, and objectively there were facts that violated laws and regulations, and they were later punished. However, he also stressed that the emission fraud was not a problem for JAC back then, "and this is true for commercial vehicles and even the entire automotive industry." ”

However, the circumstances of Jianghuai's acceptance of the "punishment" he mentioned were not announced. It is unclear what the outcome of the hearing on emissions fraud will be and whether it will have a further impact on JAC's operating results.

At present, in the macro environment of the overall adjustment of the automobile industry, JAC itself has fallen into operational difficulties. In 2018, JAC's net profit attributable to shareholders of listed companies was 100 million yuan, a significant year-on-year decline.

This is not the first time JAC has been suspected of emissions fraud. In 2014, during the transition of the domestic motor vehicle industry from China III to China IV, the heavy truck dealer channel of JAC Automobile was passed off as the China IV model by CCTV ** by modifying the engine model and code of the "Certificate". At that time, JAC clarified that it was the dealer.

However, the "emission fraud" incident is still under investigation, and the responsibility is not clear, and the trust in the public's deception will definitely decline.

JAC's reputation will decline, creating a bad reputation in the hearts of the people.

Failing to live up to the trust of consumers who like mass brands, the credibility is gone, and the sales will definitely continue to decline in the later period.

This is a kind of deception that has a huge impact on the development of JAC's automobile industry.

This is a kind of deception to the public, and it is also irresponsible to the people, and the social credibility of JAC will definitely decline.

This is certainly a great loss to the brand's credibility and reputation, and it also has a subtle impact on JAC's stock price.

The punishment of the environmental protection department may have a direct impact on the production and sales of JAC, and the road ahead is not easy.

It will lose consumers' trust in it, and it will also be detrimental to its own development.

This would be a discredit to oneself and a deception to the public.

Public credibility has declined, and corporate image has been damaged.

If your reputation decreases, the number of people who buy will also decrease.