What is second tier e commerce? How do you generally do second class e commerce?

Doing a good job in the second type of e-commerce is roughly divided into three parts:

1.Select the product and get the goods.

In my opinion, the first selection of products should be the first and most important step in doing second-class e-commerce. If the selection is not good, it will not only consume funds, but it will also be difficult to become a popular product when it is launched. First of all, it is necessary to choose a data platform with a large amount of data and accurate and fast updates to analyze the popular products of the season.

For example, the [multi-party cloud] I have been using recently, you can clearly see the hot products of today or in recent days in the product sales ranking column, and they almost all meet these two characteristics, functional rigid needs, seasonality.

For example, on May 19, the top three daily sales were beautiful back underwear, camisoles, and camisoles, and the first place ran nearly 30,000 orders, and the poor ones were 3,400 orders. It is due to the high temperature in summer that the product is just needed in the season. And if you browse the product sales ranking, you will find that most of the products with high sales belong to clothing, underwear and household daily necessities, and this kind of products are more likely to become explosives.

There are a lot of platforms for getting goods, 1688 or there are likes**, or the manufacturer can send it on behalf of you.

2.Select Delivery**.

There are a lot of choices for putting **, Doujin, Kuaishou Taurus, Luban, Tencent Maple Leaf, Douyin Store, etc. The choice of ** is a product that is more suitable for you, and the other is a high flow and high degree.

At present, there are more Douyin, Toutiao, Guangdiantong, etc., because the daily activity of these platforms is very high, and the products will sell better. However, the distribution of people on different platforms is also different, for example, the 20-35-year-old population is higher on Douyin, and the 30-45-year-old population is higher on Toutiao. Selectively target based on your products.

The more troublesome thing is to start opening an account at the beginning, the requirements of different platforms are different, and the requirements for launching different products are also different.

3.Express delivery options.

The biggest difference between the second type of e-commerce and the first type of e-commerce is that it is cash on delivery, so it is necessary to choose a suitable express service, and a good service can improve the signing rate.

Please wait. Prospects for the second type of e-commerce 1The main consumer groups of the second type of e-commerce with a large market scale are the middle-aged population of the second, third and fourth tiers and even rural residents, and the main market is sinking.

According to relevant data, the number of Chinese netizens has reached 100 million, and the monthly active volume of Alipay and WeChat is 100 million and 1.2 billion respectively900 million people open and use WeChat. From the number of netizens in China and the gap between the monthly activity of Alipay and WeChat, the two major payment software, it can be seen that there are many people who use WeChat, and there is no habit of consuming on platforms such as ** and Tmall, and the number of this group is as high as hundreds of millions.

2.There are two elements of high rate of return to operate a second-class e-commerce platform, one is to buy traffic, and the other is to do landing page conversion, and the way to pay for traffic is divided into pay by display and payment by conversion rate, if a landing page conversion effect is good, the cost of each order will be reduced accordingly. The second type of e-commerce is different from Douyin and Kuaishou, which are two short ** platforms that need to raise numbers to attract fans and then realize, and **, Jingdong, Tmall and other platforms with brand effect needs are also different, the second type of e-commerce does not need to raise fans or form a brand effect, and the entire transaction steps from the very beginning of promotion to the end of the transaction are only [buy traffic - do landing page display - push the goods to people in need - customer purchase - logistics payment - transaction completion] These steps, the realization cycle is short and simple.

According to relevant data, the ROI (return on investment) of the second-class e-commerce is reached at the highest and the lowest is reached, while the ROI of Douyin is the highest.

We hope you give it a thumbs up.

1. Product selection. 2. Promotion.

3. Landing. 4. Sign.

5. Payment. Basically, just these few steps, Zhou Ma thinks that as long as the above steps are done, it will not be a big problem.

Operation process: Step 1: Familiarize yourself with the platform and judge the platform.

There are too many information flow advertising platforms, each with its own attributes, such as clothes, shoes and hats, tea and liquor, seasonal products, daily necessities, etc. Combined with the judgment we made on the platform in the first step, the current mainstream is still Tencent, Phoenix, and Toutiao, the traffic of the four major platforms is relatively stable, and there are more explosive models. Of course, Alibaba is the most used to find the source of goods from manufacturers, and all employees can work together to find products, find styles, and contact manufacturers.

Step 2: Select a single item.

There are many angles to choose a single product, first find the right direction and then choose a single product often the effect will be twice the result with half the effort, it is recommended that the respondent use a tool in the selection process, there is a small program that has just been launched recently: the selection of sharp tools can be tried, there are many other similar tools, the subject can look for it.

Step 3: Understand the logistics and sign the logistics.

At present, the ideal logistics options for second-class e-commerce cash on delivery are only Debang, Jingdong and SF Express, with direct outlets, professional service, fast timeliness, and effective improvement of the signing rate. Generally, e-commerce in the information flow is in the form of cash on delivery, and the logistics cycle determines the cycle of our capital turnaround, so try to find some logistics companies with a shorter cycle to cooperate to avoid delaying the next step.

Step 4: Product packaging design.

After the product is determined, 1 artist will design the creative illustrations and landing pages, and there is no need for a tall designer, similar to the level of the first artist. ❷

There is also a routine for product pricing. For example, elderly shoes, promoted on Tencent News, the cost of each single shoe itself is recommended to be about 30 yuan, logistics is about 10 yuan, and advertising costs are about 80, which adds up to 120 yuan (not considering the return rejection rate), therefore, the pricing must be doubled, such as the common 299 yuan, or 499 yuan 2 pairs, etc. ❸

In addition, there are words such as "cash on delivery", "try on before payment", "no reason to return", etc., and these routines must be in the most conspicuous place on the material and landing page.

Step 5: Process the shipment and return.

How can the second type of e-commerce maximize profits? Category 2 e-commerce operation guide.

According to the order submitted in the background, the customer service staff will make a return visit to confirm the recipient, the customer and the address, and notify the manufacturer of the delivery after it is correct. In case of non-receipt of the goods return or exchange, customer service needs to coordinate and deal with it.

Step 6: Get your funds back.

The recycling of logistics companies is generally settled on a weekly basis (Kuailong's side of the working day is returned every day), plus the manufacturer's packaging and delivery, and logistics in other words, although there will be a larger capital leverage because of the rebate, there will be a delay of about half a month for the return of funds. And this recouped funds will also be used as advertising costs for the next round of advertising. That said, everything has to be fast!

Fast data statistics, fast delivery, fast logistics, the collaborative work of the three parties must be organized and efficient.

Advantages of second-class e-commerce: the most important thing is that there is no first-class comparison of second-class e-commerce, better confidentiality, greater profit margins, and cash on delivery is easier for people who do not understand online payment to buy.

How to do: First of all, the selection of products is very important, if a product can be built into a hit, then the profit is very considerable, and then for different platforms, Douyin Kuaishou has the best ability to bring goods.

If you don't understand, you can continue to ask me.

Today's Toutiao Luban can also achieve second-class e-commerce.

What type of second-class e-commerce do you want to ask? Can you be specific?

To do a good job in the second type of e-commerce, you need to master all links: product selection, channel analysis, orientation, advertising creativity, landing pages, logistics, data analysis, return visits and other links.

Focus on the operation and delivery of second-class e-commerce advertising, look for Weixin, 8949 in the front, 84 in the middle, and 622 in the back

It's okay to be later.

There is no such thing as discounted love, only you are truly strong.

For the second type of e-commerce advertising, look for Weixin, 1158 in the front, 47 in the middle, and 1290 in the back

Pretend a lot. But it's hard to find out if you're wrong.