What are the criteria for online market segmentation and what is the basis for online market segment

Network market segmentation refers to the enterprise on the basis of investigation and research, according to the differences in the purchase desire, purchase motivation and habits of online consumers, the network marketing market is divided into different types of groups, and each consumer group constitutes a market segment of the enterprise.

The overall market of a product can be segmented due to the differences in the needs of consumers or users. The market is composed of consumers who consume potatoes for the purpose of satisfying life consumption, and consumers' needs and purchasing behaviors have many different characteristics, and these different demand differences are the basis of market segmentation. Due to the many factors that cause the difference in consumer demand, in practice, enterprises generally use relevant standards to segment the market, rather than a single standard.

To sum up, there are four main categories of criteria for market segmentation, namely geographical factors, demographic factors, psychological factors, and behavioral factors.

Summary. Dear hello, market segmentation refers to the division of the entire market into several independent and relatively concentrated small markets with similar consumer behaviors according to different dimensions and characteristics. Such segmentation is conducive to enterprises to more accurately locate target consumer groups and improve marketing effectiveness.

Pilot market segmentation refers to the selection of a small, relatively closed area for a pilot before market segmentation to test and evaluate the feasibility and effectiveness of new products, new markets and new marketing strategies. Such segmentation can help enterprises more accurately assess market demand and consumer behavior, and lay a good foundation for subsequent market promotion.

What is the trial market segmentation, what is the network market segmentation, and what is the role of the network market segmentation.

Dear hello, market segmentation refers to the division of the entire market into several independent and relatively concentrated small markets with similar consumer behaviors according to different dimensions and characteristics. Such segmentation is conducive to enterprises to more accurately locate target consumer groups and improve marketing effectiveness. Pilot market segmentation refers to the selection of a small, relatively closed area for a pilot before market segmentation to test and evaluate the feasibility and effectiveness of new products, new markets and new marketing strategies.

Such segmentation can help enterprises more accurately assess market demand, imitation, and consumer behavior, and lay a good foundation for subsequent market promotion.

Hello, network market segmentation refers to the division of the entire network cavity market into several independent and relatively concentrated small markets with similar consumer behaviors according to different dimensions and characteristics. The main characteristics of network market segmentation are the huge number of network users, wide distribution, and rapid behavior changes, so Sakura Yuan Tour needs to be segmented according to the characteristics of network usage behavior, network preference, network geography, etc.

Hello, the role of online market segmentation is mainly as follows: 1. Improve marketing effectiveness: Online market segmentation can enable enterprises to more accurately understand the needs, habits and behaviors of target users, and help to develop more effective marketing strategies and promotion plans.

2. Optimize product design: Network market segmentation can allow enterprises to have a deeper understanding of the needs and preferences of target users, which helps to optimize product design and improve product competitiveness and user experience. 3. Reduce marketing costs:

Online market segmentation can avoid businesses from wasting marketing resources on irrelevant people, thereby reducing marketing costs. 4. Improve brand loyalty: The online market can enable enterprises to better understand the behavior and preferences of target users, and provide services and products that are closer to the needs of users, thereby improving brand loyalty and user satisfaction.

According to the degree of segmentation, there are 3 ways to segment the market, namely full segmentation, segmentation by one influencing demand factor and segmentation by more than two demand factors.

1. Complete segmentation.

If the needs of buyers are completely different, then each buyer may be a separate market, and it is possible to subdivide it to the maximum extent according to the number of buyers included in this market, that is, the number of small markets after this market segmentation is the number of purchases that make up this market. In actual marketing, there are a few products that do have characteristics that are suitable for segmentation in this way. In most cases, however, it is economically undesirable and, in practice, unworkable, to treat each purchaser as a market and to produce separately the various products that meet the needs of those individual buyers.

Therefore, most companies still classify buyers according to their requirements for products or different reactions to marketing methods.

2. Subdivide by a factor that affects demand.

For some products that are more versatile and less selective, they can often be subdivided according to one of the factors that has the strongest impact on buyers' needs, such as by different incomes or by different age ranges.

3. Subdivide by more than two factors that affect demand.

The sales of most products are affected by a variety of buyers' demand factors, such as consumers of different age ranges, who have different requirements for many consumer goods due to physical or psychological reasons; Consumers in the same age range will also have different needs due to different incomes; Consumers in the same age range and income bracket will have complex and different needs depending on gender, region of residence and many other circumstances. As a result, most products need to be broken down by two or more factors.

Chacha Classroom: Market segmentation was proposed by the American marketer Wendell Smith in 1956. Every year, 30,000 consumer goods are born in the world, but more than 90 of them fail, partly because there is no market segment.

As a process, network market segmentation generally has to go through the procedure, as shown in the figure on the left: 1. Clarify the research object.

Enterprises should first decide the product market to be analyzed according to the tasks, objectives and selected market opportunities specified in the strategic plan, and then determine whether to take the overall market of this product or the local market divided from it as the object of segmentation and investigation.

2. Formulate the method, form and specific variables of market segmentation.

Enterprises first formulate which market segmentation method to adopt according to actual needs, and then choose the form of market segmentation, that is, to decide which or which aspects to segment the market. Finally, it is necessary to identify specific subdivision variables as the basic unit of analysis for the relevant subdivision form.

3. Collect information.

The company conducts research on the market to be segmented in order to obtain data and necessary information related to the selected segmentation method, segmentation form and segmentation variables.

4. Implement segmentation and analysis and evaluation.

Enterprises use scientific qualitative and quantitative methods to analyze data, merge variables with high relevance, find out the market segments with obvious differences, and then analyze, measure and evaluate the scale, competition and change trend of each market segment.

5. Select the target market and propose a marketing strategy.

A company should decide on its marketing strategy based on the results of market segmentation. This distinguishes between two situations:

If after analyzing the market segment, it is found that the market situation is not ideal, the company may abandon this market; If there are many marketing opportunities, and the demand and potential profits are satisfied, the enterprise can propose different target marketing strategies according to the segmentation results.