What is ICQ marketing and what is viral marketing?

ICQ: A sigh in tech marketing.

ICQ has almost become synonymous with real-time messaging software. When we want to send a message to a friend, we say, "I'll wait a minute."

And if we want to pass the file to someone through ICQ, they say, "I'll give you Q later." Once, when I was trying to introduce another brand's real-time messaging software to a friend, I said:

The software is just like ICQ. 」

ICQ has evolved from its early years to the general public as a free version because it allows the software to be distributed more quickly. And through the mutual introduction of friends and family on the Internet, ICQ spreads at an astonishing rate. Although there were other IM software on the market at the same time, everyone always felt that ICQ had the best features and was the most used.

Seeing the amazing development of ICQ, the Internet giants at that time also went to the sea to develop their own version of IM. aol messenger ，msn messenger ，yahoo!Messenger is a rising star with its own resources (AOLs are distributed through its portal** and free dial-up CDs, and Microsoft is distributed through its built-in software on Windows, Yahoo!).

The huge amount of traffic through the portal**) is also quickly catching up, but the number of users is always a long way from ICQ.

Before 2000, most of my friends around me were using ICQ, and if you used another label, you would face the situation of not being able to find a partner. Otherwise, you have to open a lot of IM software at the same time, and one of them must be ICQ.

Mainly marketing, mainly refers to the company's value-added business, such as: consulting, business development, customer contact, psychological consultation, etc.

**ICQ bar mainly refers to the company's value-added business, such as messy emotions**. I consulted in my heart.

It refers to the initiator sending the initial information of the product to the user, and then relying on the user's spontaneous word-of-mouth publicity.

Viral marketing: viral marketing uses the principle of user word-of-mouth communication, on the Internet, this "word-of-mouth communication" is more convenient and can spread rapidly like a virus, so viral marketing (viral marketing) has become an efficient way of information dissemination, and because this kind of communication is carried out spontaneously between users, it is almost a cost-free means of network marketing, which is simply to use the enthusiasm of the public and interpersonal networks. Let the marketing message spread and spread like a virus, and the marketing message is quickly replicated and transmitted to tens of thousands, millions of audiences. It has some features that distinguish it from other marketing methods.

Viral marketing refers to the use of existing social networks to enhance brand awareness or achieve other marketing purposes through a viral transmission process similar to pathological and computer viruses, that is, self-replicating virality. Viral marketing starts from information sources and then relies on users' spontaneous word-of-mouth publicity to achieve a rapid snowball communication effect. It describes a messaging strategy that is called viral marketing in economics because it acts like a virus, using a fast-replicating approach to reach thousands, hundreds of audiences.

Viral marketing is a commonly used network marketing method, often used for ** promotion, brand promotion, etc., viral marketing uses the principle of user word-of-mouth communication, on the Internet, this "word-of-mouth communication" is more convenient, can spread as quickly as a virus, so viral marketing has become an efficient way of information dissemination, and because this kind of communication is spontaneous between users, it is almost a means of network marketing that does not require costs.

The classic example of viral marketing is the world's largest free email service provider, which attracted 12 million registered users within one and a half years of its creation, and is still growing at a rate of more than 150,000 new users per day, and incredibly, within 12 months of its creation, Hotmail spent very little on marketing, less than 3% of its direct competitors. The reason why hotmail has developed in the best way is because it has taken advantage of the tremendous power of "viral marketing". Successful cases of viral marketing also include Amazon, ICQ, Egroups and other internationally renowned online companies.

Viral marketing can be seen as both an online marketing method and an online marketing idea, that is, by providing valuable information and services, using active communication among users to achieve the purpose of online marketing information delivery.

You can find specific information here.

Viral marketing (also known as viral marketing, viral marketing, gene marketing or nuclear marketing) is a commonly used network marketing method, often used for promotion, brand promotion, etc.

Viral marketing refers to the spread and spread of information like a virus through the user's social network, and the use of rapid replication to reach thousands and millions of audiences. In other words, by providing a valuable product or service, "let everyone tell everyone", and through others to promote for you, the role of "marketing leverage" is realized. Viral marketing has become the most unique means of online marketing, which is successfully used by more and more merchants and **s...

Viral network marketing is through the user's word-of-mouth publicity network, the information spreads and spreads like a virus, and uses rapid replication to spread to thousands and millions of audiences. U.S. e-commerce experts summarize an effective viral marketing strategy into six essential elements: providing a valuable product or service, providing a way to deliver information to others without effort, the scope of information can easily spread from small to very large, taking advantage of public enthusiasm and behavior, using existing communication networks, and using other people's resources.

The promotion of e-mail is based on viral marketing, through the use of people, automatically to the surrounding crowd to deliver its excellent functions and services, this transmission is a radioactive expansion, the rapid development of the user group.

Advantages and disadvantages of viral marketing.

First, the advantages: 1Low cost 2Efficient communication 3Voluntary dissemination II. Disadvantages:

1.Contrary to public morality.

2.In particular, all kinds of negative effects will be widely disseminated.

3.Misleading the public.

Viral marketing is a way of publicity and promotion by using word-of-mouth to disseminate, using the manufacture of hot spots, the insertion of advertisements, to attract the audience group to take the initiative, and into a geometric growth model, with less cost, a wide range of promotion audiences, and a large radiation area, such as event marketing.

Viral marketing is a way of communication in which an event or product is spread geometrically through different communication channels.

Virus ......As the name suggests, there is a certain degree of transmissibility and diffusion.

Marketing combined with these kinds of characteristics is viral marketing. For example, ......

Disgusting curse class.

A little story + not** people who die in a few days or something, superstitious **, also viral.

Definition of viral marketing.

Viral marketing refers to the initiator to send the initial information of the product to the user, and then rely on the user's spontaneous word-of-mouth publicity, because of his principle and the spread of the virus, it is called viral trial marketing in economics, which is a common and very effective method in network marketing.

http: The sender of the email is forced to send the above paragraph, and the receiver of the email automatically receives the same content.

Viral marketing necessarily has two important functions:

While gaining benefits, people unconsciously and constantly entangle the business's best business words. The dissemination of business information is "infected" by third parties to others rather than to the merchants themselves, and people are usually more willing to trust the introductions of others than the merchants themselves.

We often see free mailboxes, free space, free domain names, and instant communication software on the ICQ Internet (you can't use it alone, you have to convince your friends to install ICQ software as well), etc., all of which have adopted a viral marketing approach. The same is true for pirated Microsoft Windows. Bill Gates aside, his operating system has viralized the Chinese operating system market, and capturing market share is much more important than the current profit.

Methods of viral marketing.

a.Free service.

Some large ** or companies will provide free second-machine domain names, free space, free program interfaces, free counters and other resources, which can directly or indirectly join the company's connection or other product introduction, and can also be advertising. Especially the narrow notice that is being launched now is a good fit for these free resources. Since these services are free of charge, they are very attractive to users, and when users themselves use and advertise them, they are also advertised free of charge by the companies that provide them.

b.Nickname service.

The name service does not require a certain amount of financial and material resources like the free service above, and is more suitable for small companies or individuals**. Provide some queries that are often used in daily life, such as: bus queries, ** queries, mobile phone attribution queries, weather queries, etc., and bring these practical queries together, which can provide great convenience to users, and will get a good reputation from users, and can be quickly promoted in the network name.

c.Holiday greetings.

Whenever it comes to the festival, you can send some blessings to friends through QQ, MSN, E-mail and other tools, followed by the web address or exquisite**, because of the festival, everyone is happy to receive blessings from friends and like to send blessings to friends, a virus company is formed.

d.Beautiful web pages or jokes.

Entertainment is the pursuit of life, no matter who sets what goals, but in the end, it is for life and entertainment, make a beautiful web page or wonderful joke to send to a friend, and the friend will be very happy to send it to his good friend very quickly.

Viral marketing has now become one of the best promotion methods in network marketing, and it is used by many people.

Viral marketing refers to a low-cost, high-efficiency marketing model that spreads as quickly as a virus.

For example, Hotmail, a free email address that everyone is familiar with, reminds you when we first use Outlook Express, a mail sending and receiving tool, that if you don't have an email yet, you can apply for a free Hotmail mailbox. Hotmail has become the world's largest free email service provider with very little marketing expenses.

For another example, we see a lot of **, flash clocks on forums, when you move the mouse to the screen and click, it will jump to the author's**, which is also a very interesting viral marketing, inadvertently creating quite a lot of traffic.

There are more classic cases in China and the times marketing network, they compiled and produced the American e-commerce consultant Dr. Wilson "**29 common methods of promotion", which can be used everywhere on the Internet, using Dr. Wilson's strong influence and the promotion of this hot topic, the times marketing network has achieved a good low-cost rapid dissemination.

There is also a more typical reality, that is, the piracy of excellent software. It is this behavior that is a headache and hated by most software developers, and it also happens to be an important way to make many software popular, like Microsoft's unified operating system, which is inseparable from the "full help" of piracy. At present, many software have launched trial versions, which also draw on the speed and effectiveness of piracy dissemination.

To sum up, it can be seen that as viral marketing (or viral marketing), there are several basic characteristics: first, providing valuable content, which is the most basic premise of viral marketing; Second, there must be a suitable communication channel, which can be very convenient and automatic, such as e-books are very good carriers, which can attract a large number of netizens and disseminate; Third, it can skillfully mobilize the enthusiasm of the public, such as the e-book of the Times Marketing Network, which is very good content for many ****, and can naturally attract a large number of ** as resources to provide**, so as to form the elements of viral communication.

Viral marketing (viral marketing, also known as viral marketing) viral marketing (viral marketing, also known as viral marketing) is a commonly used network marketing method, often used for ** promotion, brand promotion, etc., viral marketing uses the principle of user word-of-mouth communication, on the Internet, this "word-of-mouth communication" is more convenient, can spread as quickly as a virus, Therefore, viral marketing (viral marketing) has become an efficient way to disseminate information, and since this communication is carried out spontaneously among users, it is almost a means of online marketing that does not require any fees.

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