Mobile advertising, how to achieve differentiation

There are several ways to differentiate mobile advertising:

1. In-depth analysis and precise positioning.

Through big data analysis technology, analyze the attributes of target user groups, competitors' bidding behaviors, time periods, creativity, etc., and screen data through time period targeting, domain targeting, URL** targeting, keyword targeting, user search frequency targeting, crowd targeting, etc., and establish an accurate corporate advertising audience. Then, according to the gender, age, occupation, education level, personal monthly income and other attributes of the target audience, the advertising is placed on the platform and channel with the highest degree of relevance to the customer's industry, which not only greatly reduces the advertising cost of the enterprise, but also matches the product with the user's needs, so that the enterprise and the user can achieve "face-to-face" communication.

2. Select channels according to positioning.

Mobile advertising is not simply a link of placement, combined with the communication characteristics of mobile advertising, to accurately position and define brands and products. After that, the company should also make statistics on the search heat and competition heat of the advertising words, and select the appropriate platform and channel for targeted creative planning and design to achieve differentiated delivery.

3. Targeted delivery according to the analysis.

Enterprises can carry out accurate advertising, such as time-targeted advertising, geo-targeted advertising, and behavior-oriented advertising, according to user habits and preferences. In order to meet the needs of different users when advertising, and use a variety of channels and resources, so that the company's products and brands can cover all walks of life and almost all Internet users, so that the company's brands and products can penetrate into the hearts of users from multiple angles, all-round, and network-wide coverage, and retain users.

4. Feedback and monitoring.

After the mobile advertising is launched, it should also conduct detailed analysis and follow-up from the aspects of IP, PV, registration rate, conversion rate and other aspects generated by different channels. Analyzing the activity, payment, retention, conversion, and user loss of users in different periods of APP products, enterprises should carefully count the different effects of each advertising space, page, and landing page, and which channels bring higher user quality. In this way, we can conduct a more professional evaluation, make timely adjustments to the delivery platform, channel and location of mobile advertising, achieve accurate delivery of mobile advertising, and maximize the effect of mobile advertising.

When it comes to advertising, differentiation can help advertisers achieve better results. Specifically, here are a few reasons:

Different target audiences: Different groups of people have different needs and interests, and if your ads are the same for everyone, it can lead to some potential customers not being engaged. Through differentiated advertising strategies, you can better target different target audiences and improve the effectiveness and conversion rate of advertising.

Different advertising platforms: Different advertising platforms have different characteristics and rules, and if the ads are the same on different platforms, they may be banned by the platform because they do not adapt to the rules of the platform, which will affect the advertising effect. Through differentiated advertising strategies, we can better adapt to the rules and characteristics of different platforms and improve the effectiveness of advertising.

Different competitors: There are many competitors in the same industry, and if the ad is too similar to the competitor's ad, it may cause consumers to be unable to distinguish between them, which can affect the effectiveness of the ad. Through differentiated advertising strategies, you can better highlight your own strengths and characteristics, and improve the differentiation of advertising from competitors.

Therefore, it is very important to differentiate when running ads. Through differentiated advertising strategies, you can better capture the attention of your target audience and improve advertising effectiveness and conversion rates.

Many people think that the upgrading and transformation of advertising stores is to buy new equipment and make new technologies. But in the end, many of them invested money, but the performance of the store did not get a big improvement.

In fact, it is very irrational to simply fight the machine and fight **, which is actually to lower your own profits. Judging from the current market situation, the business scope of the advertising store is just right, and it is actually difficult to enrich the business, and it is impossible to simply transform and upgrade from the business.

In such a situation, if you want to make a difference, you can actually consider another point - start from the service.

For a new customer, the ** advertising store on the street is actually the same no matter how different the business is, I just need to print, or advertise, as long as the two businesses called ** advertising store can definitely be done.

So what do I value as a new customer? It is the service attitude and production level of this shop. These two points will also determine whether I will continue to spend next time.

In fact, differentiation does not necessarily have to make much changes to the store, if you can do the best of the existing one, you are already different from other stores.

What is the most important thing about opening a physical store? Let every door-to-door customer be satisfied, let customers willingly bring new customers to the door, can do this, no matter what industry will definitely make money.

The existing ones are not done well, even if you buy new equipment and change it to a higher name, in fact, it will not achieve the purpose of differentiation.

Therefore, it is recommended to do a good job in service and management first, and first overwhelm competitors from word of mouth.

Of course, I can understand that many bosses in this industry are not good at management, and may be better at technology, but in this regard, you can use management software, such as printing plus and the like.

1. Accurate target user portraits.

The precise process of target user personas is the process of discovering core users. User portraits are generally located on many characteristics such as geographical distribution, gender ratio, age structure, knowledge level, income level, preference tendency, and social graph. If the enterprise does not have the accumulation of raw data and the positioning is vague, it can cooperate with some professional mobile advertising platforms, which can use the accumulated Internet user big data for many years to accurately target user portraits.

2. Match high-quality advertising space and creative advertising formats.

High-quality advertising space can make advertising more effective with half the effort, which can help you maximize your marketing reach and expand your brand radiation. For example, the ** rate of the opening screen guide page is much higher than that of the window position.

3. Data monitoring and analysis.

After running mobile ads, it is important to monitor the data at all times to identify problems early and optimize them. For example, after the advertisement is launched, the click-through rate is extremely high but there is no conversion, which may be cheating, or it may be that the advertisement does not match the platform traffic, and it needs to be followed up and optimized in time.

To sum up, I think mobile advertising can be handed over to third-party ad platforms (such as monetization managers, etc.), which can improve advertising performance more effectively.

There are generally several processes to optimize an ad delivery strategy:

The initial delivery suggestion is to adopt a more extensive delivery method, obtain a certain delivery data to provide data support for the subsequent refined delivery, and at this stage, you can choose to deliver horizontally or vertically according to the advertising content.

Analyze the delivery data and user data of the first stage to find the delivery channels and target group portraits with good results. Build a crowd list with crowd analysis. Carry out differentiated advertising creative delivery for people with different attributes.

On the basis of the second stage, through data accumulation, we will continue to refine the advertising strategy to find similar groups of users with high conversion probability, and place advertisements on these similar groups. Get more converting users.

In this regard, you can look for Youmeng Network, which specializes in mobile affiliate advertising.

So how do you do effective advertising? Of course, it is selective and accurate advertising. Just like the original **source code class** bloomed everywhere, because it was the early stage of network development, the network developed rapidly and prosperously, and the space demand was huge, so many IDCs developed and grew during this period.

At present, due to various policy reasons such as filing, coupled with the fierce competition and the saturation of various **, it is difficult to have good results in advertising on the source code station. Therefore, the current IDC is focused on advertising in some webmaster gathering places, such as outdated, admin5, and chinaz, which are all IDC concentration places. This type of ** is a highly collective and active place for webmasters, and the ads placed can be precise and have strong targeting.

There are also communication platforms such as BBS and SNS, which are very beneficial for promotion. There are also many ad networks that advertise here.

Big data, use big data to analyze data sources, clean and summarize classification, and then screen out specific IP users, and put them on, which is better done in Beijing Digital Precision Company, you can understand that their data collection and processing technology are at the forefront of the industry, and use ID graph mapping to solve the problem of data islands, which can be said to be very avant-garde.

Papaya Mobile mainly uses big data analysis to depict the behavior portrait of mobile users, help enterprises better understand user characteristics and needs, and reduce the difficulty of advertisers in changing the vertical media selection on the mobile terminal, so as to achieve accurate advertising. We have a very pleasant cooperation with Papaya Mobile.

The standard process of mobile Internet advertising mainly includes the following points:

1. Clarify customer needs.

Clarify customer needs is the basis for the next series of operations, only in the early stage of good communication with customers, in order to make the next series of work smoothly, not to do the wrong direction.

2. Analyze the product and audience.

After clarifying the customer needs, it is necessary to start analyzing the product and the audience, digging deep into the product, analyzing the characteristics of competitors and finding the most competitive point of the product; Analyze the characteristics of the audience, such as region, characteristics, online time, etc., to prepare for accurate advertising.

3. Draw up a plan.

After the preliminary preparation is completed, it is necessary to start formulating the plan, and each step in the delivery must be analyzed in detail to make a solution. When formulating the plan, it is necessary to take into account the deviation between the later investment and the plan, and leave a certain space for preparation for the revision of the plan.

4. Advertise.

Examine the advertising medium, select and carry out the campaign.

5. Adjust according to data analysis.

Through data analysis, we can find loopholes and deficiencies in the plan, make timely adjustments, and re-engage in activities.

The most traditional form of concentration is:

Banner ads. There are ads in the middle of the broadcast.

Full-screen ads, offerwalls.

Ads, testimonial wall ads,

Move the belt to move the advertisement.

There are iyou ads, call ads, and LBS ads, all of which are quite novel.