What is the commodity business structure Definition of commodity structure

Commodity portfolio is also known as commodity business structure.

The so-called commodity portfolio refers to the structure of all commodities operated by a shopping mall, that is, the organic composition of various commodity lines, commodity items and inventory. In short, a collection of goods that a business operates, that is, a combination of goods.

A product portfolio is generally made up of several product sets.

A product series is a group of products that are closely related. This group of goods can form a series and has its certain prescriptiveness. Some product series are composed because the products in them can meet the same needs of consumers, such as alternative products (beef and mutton);

Some of the products must be used together or sold to similar customers, such as complementary products (flashlights and batteries);

Some may belong to the same range of goods, such as **goods.

The commodity series is composed of a number of product items, and the commodity items refer to the specific product names and models on the company's commodity sales catalog.

You're asking a bit too general, I don't quite understand what you mean! If you just ask him what he means, then there is.

Commodity structure refers to the "product mix" that meets the company's market positioning and the needs of customers in the business district. The product structure should clearly define the large category description, medium classification description, small category description, number of items, number of brands, minimum specification packaging, best-selling ** belt, linear display meters, and the number of display shelves of each procurement department. The development of production and the progress of technology have made the supply of goods that the market can provide to retail enterprises before the reform and opening up is incomparable.

For retail enterprises, the quantity and variety of goods are not the main problem of the source of goods, the key to the problem has been how to reasonably screen them, so that the company's sales capacity resources (such as funds, venues, etc.) can be reasonably allocated, give full play to the greatest potential, and achieve the best economic benefits.

What is commodity composition Commodity composition is a retail enterprise within a certain business scope, according to the sign of a sign to divide the goods into several categories and items, and determine the proportion of each category and item in the total composition of goods. The classification of the product structure and the content of the product structure operated by the retail store can be divided into different types according to different signs. According to the composition of the products handled, they can be divided into main products, auxiliary products and related products.

Main commodities: also known as fist commodities, refer to those commodities with high turnover rate, large sales volume, and the main part of retail operations, both in terms of quantity and sales. A business.

The main commodities reflect its business policy, characteristics and nature. It can be said that the management effect of the main product determines the success or failure of the enterprise. Ancillary Goods:

It refers to the products that play an auxiliary role in the main product in terms of **, brand, etc., or the product for the purpose of increasing the width of the product. Related goods refer to goods that are purchased and consumed together with the main or auxiliary goods. The benefits of commodity structure adjustment, the importance of optimizing the commodity structure of the store, just like sorting out the computer registry, the correct modification will improve the running speed of the system, and the incorrect deletion and modification may lead to the paralysis of the microcomputer system.

The adjustment of the commodity structure has the following benefits:

1. Save display space and increase the unit sales of the store;

2. It is helpful to bring forth the new of goods;

3. It is convenient for customers to purchase effective commodities in order to ensure the sales share of the main commodities;

4. It helps to coordinate the relationship between stores and merchants;

5. Improve the competition between commodities;

6. Improve the commodity turnover rate of stores and reduce the capital occupation of unsalable goods.

This is the definition of commodity structure, you look at it. With the intensification of market competition, the first war has also expanded from the production field to the retail field. China's large retail enterprises are operating under conditions of low profit levels.

The profit margin of large retail enterprises has dropped from more than 10% to less than 5%, or even less than 3%. In this market environment, retail enterprises are looking for effective ways to improve economic efficiency. Among them, adding new business varieties and opening up new business areas is a measure commonly adopted by many enterprises.

However, while increasing the variety of commodities, enterprises should pay more attention to the optimization of the structure of the commodities they operate.

Commodity portfolio is also known as commodity business structure.

The so-called commodity combination refers to the structure of all commodities operated by a shopping mall, that is, various commodity lines

How product items and inventory levels are organically composed. In short, a collection of goods that a business operates, that is, a combination of goods.

A product portfolio is generally made up of several product sets.

A product series is a group of products that are closely related. This group of goods can form a series and has its certain prescriptiveness. Some product series are composed because the products in them can meet the same needs of consumers, such as alternative products (beef and mutton);

Some of the products must be used together or sold to similar customers, such as complementary products (flashlights and batteries);

Some may belong to the same range of goods, such as **goods.

The commodity series is composed of a number of product items, and the commodity items refer to the specific product names and models on the company's commodity sales catalog.