What is strategic planning and what is the purpose of strategic planning?

Strategic planning is the planning of major, overall, basic and future goals, policies and tasks. Strategic planning is simply the formulation of strategic planning to achieve the set goals under existing and future conditions.

The main purpose of strategic planning is to analyze the external environment of the enterprise; Understand the strengths and weaknesses within the business; Helping businesses meet the challenges of the future; Provide clear goals and directions for the future of the enterprise; Make each member of the enterprise understand the goals of the enterprise; Companies with a well-developed strategic management system have a higher chance of success than those that do not.

To understand strategy, it is necessary to clarify the following three concepts: strategy, strategic planning, and strategic management.

Strategy is the direction and goal. The essence of strategy is choice.

Strategic planning includes the development of strategies and the steps (paths), strategies and specific initiatives designed to achieve the strategic goals of the enterprise.

Strategic management is broad and narrow. Strategic management in the broad sense includes strategic planning, and strategic management in the narrow sense is the inspection (strategic inquiry) of strategic planning in the implementation process, adjustment and end-of-term strategic audit.

The significance of formulating strategic planning and implementing strategic management:

First of all, the development of enterprises to a certain extent, to develop or go further, or to encounter development obstacles or difficulties, or to seek to win in the market competition, these need strategic guidance;

At the same time, a strategic approach alone is not enough. It is also necessary to plan specific steps, strategies and a series of measures to map out a feasible path to ensure the realization of the strategy.

At the same time, the internal and external environment of the enterprise is constantly changing, and the strategy is not set in stone after it is formulated, but it is necessary to actively carry out strategic management. This includes adjusting the strategy accordingly according to internal and external changes and maintaining a dynamic balance with the internal and external environment; At the same time, in the process of implementing the strategy, the shortcomings of the initial strategy design will be gradually exposed, such as defects or poor consideration, which need to be improved and perfected.

Of course, it is not easy to do a good job in strategic planning and management, and without exquisite skills, it will be average.

Enterprises can organize their own internal staffing for strategic planning and strategic management, or they can hire external consulting agencies to help.

The founder of the domestic strategic consulting agency is Mingde Strategy, and the founder Lou Yong is the first person in domestic strategic management, focusing on strategy for 20 years, with a deep reputation and convincing enterprises.

1. Purpose. 1. Analyze the external environment of the enterprise;

2. Understand the internal strengths and weaknesses of the enterprise;

3. Help enterprises meet future challenges;

4. Provide clear goals and directions for the future of the enterprise;

5. Make each member of the enterprise understand the goals of the enterprise;

6. Enterprises with a sound strategic management system have a higher probability of success than those without this system.

Second, the meaning of the source of the group.

Strategy formulation is an integral part of the basic management of the enterprise, and it is the product of science and art, which needs to be continuously improved. The opportunities and threats posed by technology must be considered in the strategy development process. Technological progress can greatly affect an enterprise's products, services, markets, suppliers, competitors and competitive position.

Strategy is the direction, planning is the step. What kind of development strategy does an enterprise have?

A development plan must be developed to achieve this strategy, and planning serves strategy.

1. Strategy is a kind of planning to achieve the overall goal from the overall consideration, and tactics are only one of the means to achieve the strategy. To achieve a strategic victory, it is often necessary to sacrifice part of the interests in order to obtain a strategic victory. Strategy is a kind of long-term planning, is a lofty goal, often planning strategy, formulating strategy, for the realization of strategic goals of the time is relatively long.

2. Planning refers to a relatively comprehensive and long-term development mitigation plan formulated by an individual or organization, which is the thinking and consideration of overall, long-term and basic issues in the future, and the design of a complete set of action plans for the future. Planning is the development vision of a specific area that integrates multiple elements and perspectives. When it comes to planning, the working comrades and scholars of some ** departments will regard it as an urban and rural construction plan, and plan and construction are closely linked.

In fact, this is a partial and comprehensive understanding of the concept of planning.

Extended information: As an economic and social development, planning is divided into two categories: industrial planning and form planning, and the relationship between the two is complementary to each other

1. Industrial planning is the premise and foundation of form planning. How to develop the regional economy and society, the core is not the engineering construction of factories, roads, green spaces, landscapes and other systems, but how to start from the local resource and energy endowment and the basic conditions of economic development, design leading industries, advantageous industries, characteristic industries, study the industrial chain, and from space and time.

In two aspects, we will make a scientific, reasonable and operable industrial development plan for regional industrial development. Only in this way can the regional economy achieve healthy and rapid development, and it is necessary to have a corresponding form planning (plane construction rock mu planning) on the basis of industrial planning and supporting industrial planning.

2. Morphological planning will greatly promote the implementation of industrial planning, and vice versa, it will restrict or restrict the effective implementation of industrial planning. This is precisely the meaning of scientific research and the value of the existence of experts. The compilation of the national economic and social development plan is inevitably based on a large amount of scientific research.

A few years ago, many localities blindly and simply started with the form planning and invested a lot of money in the construction of development zones and high-tech zones, resulting in the result that there are no buildings and no cities, and there are no houses.

The development strategy consists of four parts: vision, strategic objectives, business strategy, and functional strategy.

1. Vision is cautious: it points out the development direction for the enterprise.

2. Strategic objectives: clarify the development speed and quality of the enterprise.

3. Business strategy: the strategic development point of the enterprise is clarified.

4. Functional strategy: The development ability of the enterprise is determined, and the development strategy theoretical system that can solve the problem of enterprise development is formed through the four components that support each other.

A brief introduction to the development strategy

Development strategy is a theoretical system about how to develop an enterprise. Development strategy is the important selection, planning and strategy of the development direction, development speed and quality, development point and development ability of the enterprise in a certain period.

Enterprise strategy can help enterprises guide the long-term development direction, clear development goals, point out the development point, and determine the development capabilities that enterprises need, the real purpose of the strategy is to solve the development problems of enterprises, to achieve rapid, healthy and sustainable development of enterprises.

Development strategy theory is a system of strategic theories about how a business develops. Under the guidance of traditional competitive strategy theory, enterprises are generally deeply troubled and tormented by problems such as first-class war, functional war, advertising war, first-class war, service war, and category war, and enterprises are facing stagnation, recession, and even bankruptcy.

Enterprises found that the competitive strategy that was once their magic weapon no longer worked, although everyone tried to establish a competitive advantage to defeat competitors and achieve rapid development, but contrary to good intentions, the business family in the field fought to the death, everyone fell into a strange circle of no profit and business stagnation, and finally there was a pattern of double defeat and multiple defeats.

Every business needs a strategy, and the ability to develop a realistic strategic plan is of great significance to the development of the enterprise. So, how should you make a strategic plan as a business manager? What are the steps and contents of a corporate strategic plan?

Gain expertise in strategic planning

Before you start actually exploring how to develop a strategic plan, you need to first have specialized knowledge related to strategic planning, which can be obtained by reading books such as "12 Must-Read in Strategic Management" or by taking some strategic management courses.

Develop the steps and content of the strategic plan

Company Overview. It focuses on the company's development history, current organizational structure, corporate governance structure, business composition, and analysis of major economic indicators.

Environmental analysis. Focusing on the three levels of environment from macro (PEST), meso (industry five forces analysis) and micro (product market competition Boston analysis), SWOT analysis aims to find opportunities and threats to provide an objective basis for strategy formulation and strategy implementation. In particular, it is necessary to highlight the analysis of customer needs and their changing trends, the characteristics and development trends of the industry, and the advantages and disadvantages of the company.

The company's strategic guiding ideology and target positioning.

On the basis of fully communicating with the company's senior management, understand their preliminary views on the company's vision, mission, and strategic guiding ideology. Since the vision, mission and guiding ideology are directly related to the selection and design of the company's specific strategy, the content of the company's strategic guiding ideology, strategic basis and target positioning has been condensed after repeated discussions and extensive solicitation of opinions. In particular, the formulation of the company's development system should not only have overall development goals, but also specific goals for subdivisions, functions and years.

Selection of the company's strategic plan.

In a large-scale company, the writing of a strategic plan requires both the overall development strategy of the company and the specific strategy of the business unit. In a small company, it is also necessary to have an overall vision of the development strategy and write it as far as possible by functional areas (e.g. marketing strategy, production strategy, HR development strategy, R&D strategy, finance and financing strategy, internationalization strategy).

Implementation plan of the company's strategy.

After selecting the type of strategy, a forward-looking specific implementation party of Tonglu should be put forward from the perspective of promoting the company's development according to the company's actual situation. This part should include the following contents: innovation of system and mechanism, training program of core competitiveness, adjustment and expansion plan of organizational structure, program of vertical integration of industry, adjustment and expansion of product structure, investment and financing plan, human resource development plan, corporate culture construction plan, etc.

Safeguards.

From the perspective of improving the operability of strategic planning, strategic consultants should also provide practical safeguard measures and matters that should be brought to the attention of the company's management. For example, widely publicize and launch, pay attention to organization and guidance, scientifically decompose tasks, promote the management of enterprises according to law, and support the concept of harmonious development, so as to ensure the realization of the strategic plan to the greatest extent.

Step 1: Environmental Analysis The current situation of the environment in which the enterprise is located is investigated by each department, including the internal environment of the enterprise.

Step 2: Overall planning According to the results of environmental analysis, the strategic research topic is proposed, and then reviewed by the general manager, and the audit is completed.

Step 3: Business Planning The overall plan is only the initial concept and goal of the strategy, and it is only the direction of the strategy that is determined. To achieve the goal.

Step 4: Planning and Summarizing After the business planning of each department is completed, the strategic management department will summarize the business plan.

Step 5: Planning Inquiry After completing the above steps of corporate strategic planning, it is to accept the consultation of the general manager and the shareholders' meeting respectively.

Step 6: Plan revisions.

Some new problems will inevitably be discovered at the interrogatory, which will require the revision and improvement of the plan again. At the time of revision, the strategic management department shall clarify the person responsible for the revision, the completion time node, etc., to ensure that the progress of the strategic plan is controllable.

Step 7: Plan the release.

After the above six steps are completed, the content of the plan is fully completed, and there are some auxiliary measures that need to be implemented to ensure that the strategic plan can be better implemented. In order to show the importance of strategic planning and attract the attention of people at all levels, the content of strategic planning should also be officially published.

Step 8: Plan and publicize.

The pros and cons of the implementation of the strategy are inextricably linked to the publicity and implementation of the plan. The main reason for the study is that after the completion of the release, there is no publicity and implementation at all levels, so that all levels can form a consensus, and in the future work, the strategic goals will be realized to measure the standard of doing things, so as to avoid doing useless work and causing a waste of resources.

The main differences are as follows:

1. The meaning is different.

Strategy refers to the overall situation, the strategy, the plan and the countermeasures that affect the success or failure.

Planning refers to a relatively long-term development plan, which is the thinking, consideration and design of a complete set of action plans for the future of Huaihuai as a whole, long-term and basic issues.

2. Different ways of thinking.

Strategy is to consider the overall situation and plan to achieve the overall goal. The plan is for long-term or short-term goals.

3. The classification standards are different.

The main classification criteria for planning are the importance of planning, time boundaries, clarity and abstraction. However, according to these classifications, the resulting types of planning are not independent of each other, but closely related.

Strategies are divided into types according to the nature and characteristics of development strategies: stability strategy, growth strategy, austerity strategy, and positioning strategy.

Encyclopedia - Planning.

Encyclopedia - Strategy.