Kneel for Cafe Planner 20, Kneel for Cafe Planner

Look specifically at the scale you want, in fact, the funds do not need too much, I am now doing it in the café, all the processes are very familiar, now the main thing is to do planning, here is to join, I think it took a lot of money, small-scale do not need to join, large-scale better franchise store franchise fee is 10w-8w, if you are familiar with it, in fact, it is not too difficult to do, after all, it is a service industry, service and environment are relatively important, guests are looking for a place to spend time, it is best to have more entertainment facilities.

I won't say too much here.

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First, the business philosophy: modern, rest and leisure, elegant.

2. Market positioning: The café is a casual and elegant style, providing customers with high-quality services, giving customers a warm and relaxed feeling, and striving to create an elegant, comfortable and casual consumption environment.

Third, the management philosophy:

1.Respect the independent personality of the restaurant staff.

2.Students can be hired to work and study in the school appropriately, so that everyone can feel the warmth of this café to give back to the school.

3.Create a collective atmosphere: not only have strict discipline, but also have humane care, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

4.Treat everyone fairly, treat everyone equally, and give full play to their abilities.

Fourth, product introduction:

Focusing on professional coffee, combined with Chinese and Western **, exquisite snacks, water bar drinks, etc., to meet the needs of consumers;

Fifth, marketing strategy: brand strategy, strategy, strategy.

Market analysis. The café industry belongs to an emerging leisure and entertainment industry, with the continuous improvement of people's living standards, the gradual change of consumption concepts, the café has become an important leisure gathering place in people's daily life, more and more favored by the majority of consumers, especially the young generation of new new human beings for the coffee shop, so that the café industry has been a large enough space for upward development, the market development potential is huge. Therefore, there is a certain potential for opening a café in a school, but there is also a certain risk of a sedan car.

First of all, college students, as a young generation of new humans, have a certain degree of favor for coffee shops, and compared with other leisure gathering places, coffee shops are more suitable for college students in terms of consumption level and environment. Secondly, compared with other members of society, college students have a relatively narrow circle of social and living circles, and they are less selective in their usual activities and pastimes, so more students who are willing to choose to go to the café in the evening and on weekends to meet and have fun in the school café. However, because college students are still a non-income group, their spending power is relatively low compared to those in society, and the café is located in a school, and the customer base is relatively single, so the café opened in the school must have certain distinctive characteristics in order to attract the attention of consumers.