What are the factors that affect the effectiveness of SEM search engine optimization

2. Landing page;

3. Matching method;

4. Bidding; 5. Other factors;

1. a server;

2. Domain name; 3. Architecture;

4. Page layout;

6. Long-tail words;

7. The quality of the page content;

8. User experience;

9. an internal chain; 10. External links;

11. Other factors.

SEM focuses on the last "M" **.

Key word expansion and optimization strategies.

Expanding your keyword list is the basic work that makes your entire SEM marketing account bigger. In the case of the completion of the company's KPIs, continuously improving the budget and conversion effect is the moment that best reflects the ability of SEM optimizers. Therefore, to do keyword optimization, you must learn how to do a good job in account data analysis in order to really understand SEM promotion.

3.Creative Writing with A-B Testing.

The writing of advertising ideas is usually based on the company's best content, combined with the advantages of competitors in the market. In creative writing, the unique advantages and brand of the enterprise are reflected, in short, the idea that meets the user's search needs is a good idea. How to do a good A B test, interested friends can read the previous article to understand.

Mu Chen recommends that it is best to do a creative test every 1 month.

4.Landing page optimization.

The way to optimize your landing page is nothing more than to make a page that solves the user's pain points, and the content of the page can match the keywords and creative of the account. Then not only can the quality of keywords be improved, but the bounce rate will also be better.

5.Promotion period, region, etc.

How to set the time period and promotion area is mainly based on the needs of the enterprise. If the budget is small, target cities with large audiences; If the budget is large, in fact, you can also consider nationwide advertising, and then subdivide it into various regions later.

The five key points that affect SEM SEO are these, grasp each account optimization point, and integrate them, there will definitely be explosive SEM marketing effects.

Hope it helps, hope, thank you!

Search engine marketing is a user-led network marketing method* search engine marketing can end a higher degree of positioning* search engine marketing infiltration of the role of the old is manifested in the increase of visits, rather than the direct search engine marketing needs to be accustomed to the development and change of the network service environment.

The value of search engines to promotion, the role of search engines to products, the value of search engines to online brands, the value of search engines to market research, the defensive strategy of search engine marketing, and the detection tool of optimization.

1) The speed of transmission is fast, and the capital investment is relatively small.