How to promote the mini program, how to promote the mini program

WeChat Mini Programs are no strangers to us, and many enterprises or merchant brands will use it in WeChat activities, and Mini Programs are also one of the channels for WeChat marketing. If you want your Mini Program to be noticed by more users, you must promote your own Mini Program, what are the promotion plans for WeChat Mini Programs?

1.Nearby Mini Programs, and WeChat Mini Programs come with their own geographical location. As long as the merchant opens the "Nearby Mini Program" function in the background, users within a range of 5-10km can search for the store Mini Program set by the merchant, and users can enter it after clicking.

Nearby Mini Programs can help merchants quickly and with a low threshold to display Mini Programs in designated locations, so that they can be easily found and used by surrounding users, and quickly cultivate users' usage habits.

2.One of the most basic ways to obtain the mini program by scanning the code offline is the *** that users are familiar with. Merchants can combine *** with marketing activities to attract users to take the initiative to scan the code, forming a "code-applet-payment" model, and combining offline activities with online services.

For example, since the launch of the Mobike Mini Program, users can directly scan the code with their mobile phones to unlock it without entering the Mobike system.

3.Mini Program promotion can also be combined with *** to achieve introduction page display, template message push, insertion of Mini Program cards in **, Mini Program landing page ads, etc. Through the mini program association, you can promote the mini program through promotion to help the mini program get huge traffic.

5.Mini Program promotion.

Alipay Mini Program Community ** Promotion Program.

There are many methods, and I don't need to talk about ordinary offline promotion. Now there is a very convenient mutual push and exchange platform that can be used for promotion, and it is recommended that the palm news mini program exchange platform can be tried.

Hello, different industries have different promotion methods, establish a small program operation and promotion service that you understand about instant applications.

In fact, there are many ways to promote Mini Programs, and here are some practical methods:

2. Offline promotion of Mini Programs.

Offline promotion is also recommended to let users pay attention to *** first, and then link to the mini program. If the Mini Program is directly promoted offline, then users come and go, and none of them have settled down, which is not cost-effective.

3. Join a group to attract new ones.

The group is the kind in Pinduoduo. Of course, you must have a certain user base to use this, otherwise even if there is a group, no user knows that it is in vain; If it is in the early stage of the promotion of the mini program, the positioning of the group must be a positioning that does not make money or loses money.

For example, if you are a supermarket product, you can take a product that users buy most often and group together. The store sells 25 yuan, and you buy 21 yuan, you can set the group price to be 21 yuan, or just 19 yuan. In this way, users will really pull people to join the group if they feel that it is cost-effective.

Fourth, the distribution of fission new users.

Distribution means that old users help us introduce new users, which can be achieved through mini programs.

For example, we tell users, you feel that our goods are good, the service is no problem, you can introduce friends around you to buy, the operation is very simple, log in to our applet, ** to your WeChat friends, or WeChat group. Someone places an order, and you'll have points, gifts, and more. It depends on your industry and what products you sell.

1. Offline promotion

The most common offline promotion of small programs is to sweep it, and you can often see the display form of "poster + small program code" of the stores on Ali Street, the biggest advantage of this method is that it is direct and clear at a glance, especially for some catering stores, through posters to show some preferential activities or seasonal food on the new, attracting passers-by to scan the code to order.

2. Promotion of nearby mini programs

<>Now the article of WeChat *** also supports the insertion of the applet, which is displayed in the form of a small program card in WeChat**, which can better guide users, through the form of "*** + applet card", users search for the circle of friends through WeChat** Follow *** - Mini Program order, the applet can also be shared to the WeChat group, the circle of friends, thus forming a good closed-loop model, through the attributes of WeChat social for the applet to obtain more users.

As mentioned above, Mini Programs rely on WeChat's strong social ecosystem, and it is easier to gain the trust of users by promoting this acquaintance promotion model through WeChat groups and Moments. Merchants push some marketing activities of mini programs in WeChat fan groups and circles of friends from time to time, so that fans can share independently, fission more users, and generate fission posters by sending WeChat *** links to users, and users share fission posters to friends.

Friends scan the WeChat group in the poster***, fill up 3 users**, and then send the screenshot to WeChat*** customer service, you can receive the corresponding gifts or coupons, and the way to receive them is realized in the applet, so that the traffic closed loop of the three platforms of *** + WeChat group + applet is formed, which can be described as killing three birds with one stone.

The development history of Mini Programs

On January 11, 2016, the 2016 WeChat open class PRO version was held in Guangzhou, and Zhang Xiaolong, the "father of WeChat", gave his first public speech, announcing that WeChat *** will launch an "application number" to complete some of the functions of some APPs through ***.

On January 9, 2017, WeChat Mini Programs were officially opened to C-end users, but due to the small number of early Mini Programs and the relatively deep entrance, the growth of the number of users of Buried Search was relatively slow.

On September 20, 2017, the Alipay Mini Program was opened for public testing to users.

On December 28, 2017, the WeChat Mini Program opened up the game category and added a drop-down access to the Mini Program entrance on the homepage, and promoted "Hop a Hop" as the opening screen content of the upgraded version of WeChat, so that the number of daily active users increased rapidly at the end of the year.

In January 2018, Mini Games such as "Jump a Jump" began to spread among a large number of WeChat users, and the convenience of the drop-down entrance also greatly increased the number of visits to the Mini Program, and the number of daily active users increased significantly to 100 million. Liquid Waiter.

1. The most common offline promotion of mini programs is to scan, and we can often see the display form of posters + mini program codes of stores on the street. The biggest advantage of this method is that it is direct and clear at a glance, especially for some catering stores, through posters to show some preferential activities or seasonal food new, attracting passing users to scan the code to order.

<>3. WeChat search, WeChat search has a huge user group, and now many users will find information in the WeChat search box, and the applet is a good display entrance, attracting more accurate users.

4. WeChat**, now WeChat***'s articles also support insertion into the applet, which is displayed in the form of a mini program card in WeChat**, which can better guide users. Through the form of ***+ Mini Program cards, users can place orders through WeChat search or Moments**, Follow***, and Mini Programs, and the Mini Program can also be shared to the WeChat group.

5. WeChat group + circle of friends promotion, as mentioned in the previous point, the mini program relies on WeChat's strong social ecosystem, and it is easier to gain the trust of users through the acquaintance promotion mode of WeChat group and circle of friends. Merchants push some marketing activities of Mini Programs in WeChat fan groups and Moments from time to time, so that fans can share independently and fission more users. By sending a WeChat *** link to the user, the fission poster is generated, the user shares the fission poster to a friend, and the friend scans the WeChat group in the poster.

1. Share the Mini Program

The core thinking of the operation of the Mini Program is to use the traffic of WeChat to obtain **, and in the social relationship scenario, "sharing" is an essential behavior. In the design of Mini Program products, it is necessary to give users enough space for "sharing".

Mini Programs provide a wealth of monetization methods and operation methods for operators, and monetization through e-commerce or the extension of content through Mini Programs are good strategies for Mini Programs, and *** has become the "voice channel" of Mini Programs.

There are two ways to promote Mini Programs, one is to bind Mini Programs, and the second is to implant Mini Programs in the content, and content implantation is a more effective way. If your own *** traffic is insufficient, you can promote it through other *** through exchange or payment.

3. Offline store applet

Whether it is for offline stores or e-commerce sellers, the repurchase rate and user stickiness are places that need to be carefully considered. For other scenarios, offline promotion can also bring effective customer acquisition to Mini Programs, such as elevator posters, DM flyers, etc.

4. Community Mini Program

The sharing and interaction of the mini program in the community is also friendly, and the fission sharing link is implanted in the product design, for example, query tools can design the task of friends to help check for free several times, and e-commerce products can design the task of receiving red envelopes after shopping. The main fission task mechanisms include boosters, discounts, collector cards, red envelopes, and so on.

5. Card coupon applet

Cards and coupons are another function of WeChat, which can be combined with mini programs to meet the scene of "gift-giving" and achieve a better fission effect. The more representative ones are the gift cards of Starbucks, Luckin Coffee and other e-commerce mini programs, through which friends can give each other gift cards when they buy gift cards.

The promotion method of the Mini Program is as follows:

1. Diversion, which can be carried out through official channels such as official websites and apps. It can also be used to divert the flow through the self-leading platform, and finally it can be through some offline activities or materials with ***, which can play a role in diversion.

2. Quantity exchange, that is, the mutual push we have been doing. There is also packaging and volume exchange, we can do a collection of mutual push, and we can find ten or eight small programs to recommend each other. For example, if you want to recommend tools in the operation circle, you can work with these operation partners to promote each other, and the effect will be better.

3. Offline stores, whether for offline stores or e-commerce, repurchase rate and user stickiness are factors that merchants need to consider. It can also promote user repurchase. Offline***, for example, you can directly enter the mini program by scanning it.

4. Delivery, and there are two types of delivery, one is the delivery of the circle of friends, and the other is the delivery of KOL. It should be reminded that advertising must be within your budget, otherwise it will be very troublesome.

5. There are two ways to promote the applet, one is to bind the applet, and the second is to implant the applet in the content, and the content implantation is a more effective way. If your own *** traffic is insufficient, you can promote it by exchanging your *** association with others.

6. Operation, which can be through user activities, community operation and distribution of mini program benefits, as well as viral marketing. However, when doing viral marketing, it should be clear that it must be legal, reasonable, and compliant, and cannot induce the sharing of unhealthy things.