If you want to open a freshly squeezed juice shop, how to do store research in the early stage?

I share my years of experience in opening a VQ freshly squeezed juice shop with you:

1. Collect information.

It is best to collect information from many sources, including relatives, friends, nearby residents, and streets, such as whether there are major demolitions in the vicinity in the near future, whether there are major municipal renovations in the near future, road planning, and other important information.

2. Make store records.

Outside the beverage store, the store owner can use a counter to record how many people and cars pass by the store during business hours, how different it is between weekdays and holidays, and the age and gender of the customers, whether they are students, office workers, housewives, retirees, etc. In this way, three or four weeks are recorded to generally understand whether the characteristics of the business district are in line with the business content.

3. Visit more and experience more.

Conduct actual consumption surveys as users, personally observe and compare with nearby businesses, understand which store is the most popular, which store decoration style is the most popular with target customers, and even draw a location map of nearby competitors to compare with the opponent's product form. The more in-depth the research and preparation before opening a store, the more you can help yourself create differentiation in the business district.

4. "Sugar Daddy".

If you really don't know where to choose, learn from your opponents: where it goes, you go.

1: Detailed planning of store site selection.

A good location will definitely bring you high popularity traffic, and when choosing a location, you should consider market demand and people's purchasing power, which are the basic values of choosing a store. In areas where the purchasing power is strong, the value of the shop is higher, and you get more sales.

2: The consumer group should be clear.

When considering some directions, it is necessary to consider which customer groups the products of freshly squeezed juice franchisees are aimed at, such as office workers, the elderly, young people, and students.

3: Market research is indispensable.

Market research is a very basic project and covers a wide range of topics, such as store location, products and our target users.

Opening a freshly squeezed juice shop is more profitable.

The price of each glass of juice** is based on the price of the fruit. Generally speaking, a freshly squeezed juice shop of 8 to 12 square meters can make a profit of about 8,000-12,000 yuan per month in spring and summer, and worse in autumn and winter, but it can also make a profit of at least 4,000-6,000 yuan. In this way, there is an income of more than 100,000 yuan a year, which is a very good income for a small investment, and basically you can make money in a year.

Generally, there are juice operating tables, fructose dispensing machines, water purifiers, and ice crushers. Automatic sealers, small ice makers, ice crushers, smoothie mixers, upright refrigerators, microwave ovens, induction cookers, freezers, hot dog makers, coffee makers, deep fryers, and then a lot of bits and pieces are needed. Freshly squeezed juice shops can also be stuffy to sell fresh fruits, which is very suitable for young students and white-collar consumers, so the best location is around the university town, and then according to the positioning of Changzhi consumer groups, to decide which dishes need to be added or deleted in the store, and purchase corresponding equipment according to the menu.

How to choose a location for opening a juice shop:

1. Schools. The school is basically a location that many juice shops will consider, and the biggest advantage of the school is that it has a large amount, consumer groups and consumption time periods are concentrated, but there are also drawbacks, students' consumption capacity is not high, and Maoqiao is more suitable for some affordable brands to open stores.

2. Commercial street.

Like this kind of commercial street, snack street these commercial economic circles are also very suitable for the location of the juice shop, ** large, young people concentrated, as long as the taste is good, the variety is complete, the location is conspicuous is easy to make money. However, these locations are often not cheap to rent, and are more suitable for people with more funds to set up shops.

3. Shopping malls. The mall is usually a little deserted, but on holidays and Sundays, it is full, so it is also very suitable for opening a store in the mall. However, in general, shopping malls have high consumption, high occupancy standards, and more expensive rents, so if you want to open a store in a shopping mall, you not only have high requirements for personal ability to operate, but also have high economic ability.

Opening a store in a shopping mall is more suitable for some brands with high pricing.

4. Crossroads.

Like some intersections and street corners, it is also very suitable for opening a juice shop, the location is conspicuous, there are more people and vehicles coming and going, and the store is also relatively large. <>

Freshly squeezed juice shops have a positive outlook in today's market. Here are some reasons for the prospect of freshly squeezed juice shops:

1.Increased health and health awareness: As people place more emphasis on health and a healthy lifestyle, they are more inclined to choose natural, fresh, and nutritious foods and beverages.

Fresh squeezed juice is popular for its high content of beneficial ingredients such as vitamins, antioxidants, and fiber.

2.Variety and innovation: Freshly squeezed juice shops can be combined with different types of fruits and vegetables to offer a variety of diverse freshly squeezed juice combinations. Owners can tailor menus to the season and market demand, and experiment with innovative juice recipes to attract more customers.

3.Fast and convenient way to consume: Freshly squeezed juice shops usually use a fast service model, so that customers can buy fresh juice in a short time. This convenience is in line with the needs of the fast-paced life of modern society, so it has a large potential market.

4.Socializing places: Freshly squeezed juice shops can also be places to socialize and gather.

Customers can enjoy healthy drinks and mingle with friends or family here. Offering a comfortable environment, friendly service and a pleasant atmosphere can attract more customers.

5.Consumer Trends and Market Demand: Freshly squeezed juice shops are in line with modern consumer trends and market demand. More and more people are choosing to drink natural, organic and healthy food and beverages, which provides a good market opportunity for freshly squeezed juice shops.

Although the prospects are promising, opening a freshly squeezed juice shop also requires careful market research, reasonable business strategies and management skills. Understanding the local market, target audience, and competition will help you make more accurate decisions. <>

The store name is made with a light box! Make it fashionable or look cool and feel cool. When you see it, you want to drink it and the name may not be.

Get a few big words The air conditioner is open, and others will definitely go in and drink when they see it. Nutritional juice with this shop name. Impressed.

Nutrition is mentioned by everyone. This nutritional word does not expire, does not fall out of fashion, and should not be influenced by other factors. Simple and easy to remember.

To be trendy enough, you have to design your store. The word zero is so trendy to be used in Coca-Cola. Trends are hyped and designed.

I've got to call it Zero Speed Drink.

Have you considered the market outlook and size of this industry? As far as I know, it is possible to open such a store next to the university, but it must highlight the characteristics. Cost: Mainly: store rent, and store decoration, etc.

First of all: your product positioning: it is high-end mid-range, I recommend positioning in the mid-to-high-end, if you resist, it feels too ordinary, no one will go to you to enjoy it.

Secondly: store decoration, blindly only sell fruits. The product is too single, will not have a strong competitiveness and viability, I suggest that you put some seats indoors, of course, they are more good-looking, put some ** or TV, in some small snacks, etc., popcorn, etc., to provide a warm and romantic environment for couples in the university.

for them to play with.

Third: Marketing means: to find an inside line on campus, from freshman to junior, each grade should develop your business, through them to promote and lead people to come to the store to patronize, little by little, the business will get bigger and bigger.

Precautions: The service should be in place, and the taste and variety of products should be rich. The second is your small salesman in the school, you must give them appropriate benefits, and through them your business can become more and more prosperous.

I'm also a senior graduating from college, and I'm planning to open a store after graduation, but I'm dealing with a mass consumer group, cooked food. Haha, I wish you a smooth career, I very much appreciate the people who graduated and started their own businesses, because it is good to be different from others, and support you. If you have time, you can share your successful experience.

Haha I investigated in the university cafeteria of the Zhuhai campus of Beijing Normal University, and the milk tea there is 2 yuan a cup. How much are you going to sell for your fresh juice?

It would be unwise to look at such a store near the university. There are 3 months of vacation every year, do you have any countermeasures? How much fruit does it cost to make a glass of juice, that is, how much does it cost?

What students want is affordable, too expensive and no one will buy it; If the portion is insufficient, I won't buy it next time; The taste is generally not of interest. If you can't drive to the school dormitory or cafeteria, I recommend that you give up. For tens of thousands of yuan, it is better to open a barbecue restaurant, or hot pot or something.

I think it's a good idea, but college students don't seem to be the right consumer group, and it's better to be in the middle of the city. It's even better if it's near the attractions, people are tired from walking and want to find something to drink, fresh juice is just right.

It is necessary to be cautious when opening a juice shop, and you can't open a traditional taste, because many of the juices now have an average taste, and everyone is generally not very satisfied, so you must open a good taste and more popular.

The first thing to understand is the market demand, the juice shop can only sell one summer, there is no business in other seasons, you have to know this, the most important thing to do business is the market demand, the product without demand will go out of business, and the product with demand can make money.

The location of the store is very important, the pricing depends on the location, if it is a school, then the store is decorated very, very modern (very cost-effective), and then the fee is higher, if it is a community, it is clean and simple, and the fee is medium. In terms of decoration, if you want to highlight the modern sense or play non-mainstream, you can try to let customers write on the wall of the store, whatever you want, anyone can write.

If you want to Gao Rui, takeaway is absolutely not, that thing is the most expensive in the store, if it is the public, it doesn't matter, in is the beverage brand, you must not use a plastic card, but specifically to make a beautiful beverage brand, with a name, **, introduction and product**, which makes people feel high-end at a glance.

The selection of spices and blending methods are particularly important, to be able to communicate with young people, especially the post-90s, the name of the store and the decoration at the door are very important, it must be fashionable, modern, distinctive, there must be special products, even if it is something that tastes very strange, it must be distinctive, the store must be clean, and the light is not too much, if you want the light enough, you can go to the parasol at the door.

1) If the business of small orange shirts should be next to bus stops, primary and secondary schools, traffic arteries, residential entrances and exits and markets.

2) Purchase several juice machines, generally three units, in addition, refrigerators, tableware tables and chairs are also essential.

3) Purchase fruits that are rich in water and suitable for juice extraction, such as melon, lemon, orange, apple, etc. (more than 6 types).

4) Set business hours, which are generally set from 10 a.m. to 8 p.m. (5) Apply for health permits and business licenses.

investment valuation; It takes 8,000 yuan to purchase juice machines, refrigerators, tableware, tables and chairs, disinfection cupboards, etc., 200 yuan for fruit purchases in the early stage, store rent (taking 8 square meters as an example), 800 yuan per month, 300 yuan for legal procedures, and about 500 yuan for other expenses.

Revenue accounting: The ** per cup of juice is based on the selling price of the fruit. Generally speaking, an 8-square-meter freshly squeezed juice shop can make a profit of about 4,000 yuan per month in spring and summer, and worse in autumn and winter, but it can also make a profit of 2,000 or 3,000 yuan.

1. The nature and cost of this industry can only be positioned in the middle and high-end consumption.

2. The store is opened in a commercial pedestrian street, near an outdoor shopping mall, and the probability of success is greater 3. The store does not need to be too big, the product can be packaged quickly, and the characteristics are very important, such as consumers understand that it is not good to buy a cup of juice to quench their thirst, and it will not sell at a price or popularity 4. Simple freshly squeezed juice is indeed too thin, and consumers cannot feel the cultural connotation.

5. In this regard, we can consider the countries rich in fruits in Southeast Asia, VI can be designed with a certain indigenous style, and the product line should consider adding special snacks, which reflects the unified cultural characteristics as a whole and takes into account fashion.

6. Procurement and inventory management are the focus of the operational process.

There is the operation process of Yiguo freshly squeezed juice shop, I don't know if it is suitable? Need trouble to inquire online, I hope it can help you.

This still has to join to have it, you go to the official website of VQ freshly squeezed juice to take a look, and contact the customer service there.