What is the biggest difference between the concept of production and the concept of product and the

The production perspective refers to the production of products and services that meet the needs of consumers more efficiently than competitors, and is guided by consumer needs.

The product concept refers to the fact that the products and services produced should effectively meet the target market.

i.e. the needs of consumers.

The concept of sales refers to the fact that the company should actively use people, advertising and public relations sales methods to sell products to consumers, rather than letting consumers come to their homes.

Marketing. Concept refers to a series of consumer-centric marketing activities for all activities of manufacturers.

Social marketing is an advanced stage of marketing, where enterprises not only consider their own profits, but also integrate themselves into the whole society and create social value.

It's hard to understand, memorize it, I didn't memorize it when I was learning marketing.

The biggest difference is that they are products of different eras! From low to high! The last one is the social concept, which you haven't mentioned yet!

In the short term, the concept of sales is better, it is introverted, as long as you persuade people to accept the product! In the long run, the marketing concept is better! It can not only meet the product needs of customers, but also meet the social needs of people in other societies affected by the company's activities, and at the same time can complete the company's operating goals, then its marketing concept and the company's social responsibility are consistent!

That is, the most likely to succeed!!

Product concept, also known as "product orientation". It refers to the product-centric marketing concept. It is one of the ancient marketing concepts that appeared at the same time as the concept of production, became popular at the same time, and disappeared at the same time.

It is also a concept of "production and sales", which is manifested in the production of heavy products and the sales of light products, and the quality of heavy celery stove products and light customer demand. China's "wine aroma is not afraid of deep alleys."

The emperor's daughter does not worry about marrying", "ancestral secret recipe" and other ideas are a reflection of this concept. This notion is in the commodity economy.

It may be useful in less developed times, but in a market economy.

Not applicable under highly developed conditions.

Disadvantages of the product concept

Taking production as the center, not paying attention to market demand, and not paying attention to product sales is the later manifestation of the production concept.

It is also an earlier concept of business management.

The product concept believes that consumers prefer high-quality, multi-functional and characteristic products the most, and companies should be committed to producing high-value products and continuously improving them. It arises in a "seller's market" situation where the supply of products in the market exceeds the demand. There is no easier time to breed product ideas than when a company invents a new product.

At this time, enterprises are most likely to lead to "marketing myopia", that is, inappropriately focus on the product, rather than on the market needs, often resulting in although the product quality is excellent, but the product is single, the style is old, the packaging and publicity are lacking, the lack of far-bridge in marketing management, only see their own products, can not see the market demand is changing, resulting in business operations into a difficult situation.

Summary. Hello, the main difference between the concept of sales and the concept of marketing:

The focus is different.

The concept of promotion pays more attention to the details of a promotion, and achieves the effect of promotion through various means of publicity; The concept of marketing is a kind of positioning of marketing methods from a strategic height.

The direction is different. The concept of sales promotion is mainly pushing, and it is only a one-sided act. The marketing concept is an extension of the business philosophy, which is a marketing act made on the basis of a certain potential willingness of customers.

Customer orientation is different.

There is a misconception that customers are forced to accept the concept of sales. The marketing concept is to influence the customer's cognition, and the customer agrees with the customer, and the customer voluntarily makes the choice.

The concept of sales, like the concept of production and the concept of products, is essentially centered on production, and has not gotten rid of the fundamental business concept of "determining sales by production".

The concept of marketing is still to establish the belief that all the planning and strategies of the enterprise should be customer-centric, and it is the responsibility of the enterprise to meet the needs and wishes of consumers, and to achieve long-term reasonable business objectives on the basis of meeting needs.

The concept of social marketing is a complementary and modified concept of marketing.

Try to compare the connection and difference between the concept of sales and the concept of marketing.

Hello, I am glad to serve you, I have received your question, and I am sorting out the answer for you, it takes time to guess the word on the bridge, and please be patient and wait for a while, and answer it for you immediately! Potato eyes.

Hello, the main difference between the concept of sales and the concept of marketing: the focus is different, the concept of promotion pays more attention to the details of a promotion, and achieves the effect of promotion through various means of publicity; The concept of marketing is a kind of positioning of marketing methods from a strategic height. The concept of sales is mainly pushed, and there is only one unilateral action.

The marketing concept is an extension of the business philosophy, which is a marketing act made on the basis of a certain potential willingness of customers. Customer orientation is different, and there is a misunderstanding that customers are forced to accept. The marketing concept is to influence the customer's cognition to be late, and the customer agrees with the customer's choice.

The concept of sales, like the concept of production and the concept of products, is essentially centered on production, and has not gotten rid of the fundamental business concept of "determining sales by production". The marketing concept of Linali is still to establish the belief that all the planning and strategies of the enterprise should be customer-centric, and it is the responsibility of the enterprise to meet the needs and wishes of consumers, and to achieve long-term reasonable business objectives on the basis of meeting needs.

Social marketing is a kind of marketing concept that complements and revises.

The production concept bai is characterized by DU products, (production and sales), zhi

Focus on production and light marketing, DAO heavy on quantity and light on special color. It is suitable for expanding production in the case of shortage of materials and short supply, or high product cost, improving production, increasing production efficiency, and reducing costs. The product concept is characterized by improvement as the center, function as the focus, and improve the quality of the product.

This perception can easily lead to marketing myopia, which will ignore the needs, interests and values of customers. The concept of promotion is characterized by production and sales as the center and promotion of purchase as the focus. The use of incentive sales when there is an oversupply is suitable for the situation of oversupply, and the next time it is used to achieve better marketing results in the short term or is not a desired product, so as to increase consumer interest and purchasing power.

The modern marketing concept is to correctly establish the needs and desires of the target market, to be more effective than competitors, and to effectively convey the desired satisfaction of the target market, with four established pillars. The first is to establish the target market, the second is to determine the needs of customers, the third is to integrate marketing, and the fourth is a win-win profit model. It is characterized by the establishment of the target market as the starting point, customer needs as the center, integrated marketing as the means, and a win-win profit model as the purpose.

Answer]: The concept of production refers to the traditional business guiding ideology centered on production in the case of short supply of commodities in the market, and the core is "above production", mainly pursuing high efficiency and high output.

The concept of marketing refers to the traditional business guiding ideology centered on sales under the situation of the transformation of market commodities from undersupply to oversupply, and the core is "sales first".

The marketing concept is the guiding ideology of enterprise management centered on consumer demand, focusing on what consumers want, and taking the discovery and satisfaction of consumer needs as the core of business activities.

The concept of production and the concept of sales are both traditional marketing concepts, which are formed under the conditions of a seller's market. Mo Yingwei embodies the concept of enterprise-centered economic blind training, and the relationship between production and operation is "production and marketing".

The concept of marketing is a modern marketing concept formed after the Second World War, which was formed under the conditions of a buyer's market. It embodies the consumer-centered business philosophy, and the relationship between production and management is "sales to production". That is, "I will produce what the market needs".

1. Differences: 1. Different perceptions of consumers:

The production concept believes that consumers like products that can be seen everywhere and are cheap.

The product concept is that consumers will buy products with good quality, performance and creativity.

2. The focus on the product is different

The concept of production pays more attention to the quantity of products, that is, the presence or absence of products and the number of products.

The product concept pays more attention to the quality of the product, that is, the quality of the product and the improvement of the product.

3. The focus of application in enterprise management is different

The production concept is that the management of production-oriented enterprises is always committed to improving production efficiency, achieving low costs and mass distribution. The strategic focus of the operator is to improve the efficiency of production and distribution of macro products.

The product concept believes that the strategic focus of the operator is that the strategy is focused on improving the product. It often results in the fact that although the product quality is excellent, the product is single, the style is old, the packaging and publicity are lacking, and the lack of foresight in marketing management.

2. Connection: The product concept is the later manifestation of the production concept. Essentially, they are the same, and they all belong to a producer- or seller-oriented business philosophy, which is still producer-centric.

Without considering whether the needs of consumers or consumers are being met, it is impossible to gain access to the market and create profits.

Encyclopedia - The concept of production.

Encyclopedia - Product Concept.

Summary. Hello marketing concept: consumer-centric, the overall embodiment is "what consumers need, I will produce". At this time, the company will conduct market research, determine the target market, and provide products and services that meet the needs of consumers.

Sales concept: enterprise-centric. Businesses abandon other important factors and focus on advertising and advertising campaigns.

Production concept: enterprise-centric. Enterprises ignore the balance of supply and demand in the market and strive to improve the production of high-quality products.

What is the difference between the concept of marketing, the concept of production, and the concept of marketing? Consider separately from the starting point, what is the center, the means and the end.

Hello marketing concept: consumer-centric, the overall embodiment is "what consumers need, I will produce". At this time, the company will conduct market research, determine the target market, and provide products and services that meet the needs of consumers.

Sales concept: enterprise-centric. The company abandons other important factors to wither, and is committed to advertising promotion and advertising campaigns.

Production concept: enterprise-centric. Enterprises ignore the balance of supply and demand in the market and strive to improve the production of high-quality products.

Marketing is aimed at consumers.

Marketing and production are the operating models of enterprises.

Hope mine can help you.